What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.

A Delightful Pill to Swallow: Name Review of Olly Vitamins

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Brad Harrington, mastermind behind the much-lauded Method cleaning supplies, has done it again. He has taken another hidebound aisle in the store, pulled the dirty old rug out from underneath it, and made it exciting again. His new vitamin and supplement...
By |May 28th, 2015|Brand Naming, Branding, Name Reviews|Comments Off on A Delightful Pill to Swallow: Name Review of Olly Vitamins

Homage Pays: Name Review of Tribute Portfolio Hotels

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I shuddered beneath the jaundiced third avenue streetlamp, preferring to give the panhandler a “sorry, man” over one of my few dollars. I had just enough for a doughnut and a coffee. In front of the counter, there was room...
By |May 14th, 2015|Name Reviews|Comments Off on Homage Pays: Name Review of Tribute Portfolio Hotels

Go Drink It On The Mountain: Name Review of DewShine

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The titans of the soft drink industry, the alcohol industry, and fast food industry are in the midst of a trend. DewShine is Mountain Dew’s latest throw-back soda, named in homage to moonshine that used to be called Mountain Dew...
By |April 7th, 2015|Name Reviews|Comments Off on Go Drink It On The Mountain: Name Review of DewShine

Masters of Illusion: Virtual Reality Name Review Roundup

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The Age of Virtual Reality is dawning. First there was the Oculus Rift—the forerunner, the one and only. But now, faster than you can say Jack Robinson, the competitors have arrived: the Microsoft Hololens, the Sony Project Morpheus, the recondite...
By |March 3rd, 2015|Name Reviews|Comments Off on Masters of Illusion: Virtual Reality Name Review Roundup

Oh Yeah? Take That! This. Name Review

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Catchword This Name Review
‘This.’ is new social network. It’s simple: you can only share one link per day. WHAT?! But but but but what if I ask nicely? What if I have two or twelve links that I— —No! No more mollycoddling and...
By |February 4th, 2015|Name Reviews|Comments Off on Oh Yeah? Take That! This. Name Review

I’m Asleep, Do Not Disturb. Hyatt Centric Name Review

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It’s a dog eat dog world out there among hotels for humans. By that I mean, hotel chains have been vying for new business in new markets like never before, from the AC Hotel Bourbon to Hyatt’s new offering, Hyatt...
By |January 29th, 2015|Name Reviews|Comments Off on I’m Asleep, Do Not Disturb. Hyatt Centric Name Review

To Infinity, But Not Beyond: Drinkfinity Name Review

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Drinkfinity
We all know the saying about leading horses to water. Well in this day and age, though beverage makers have given up on the horse market, the human market is hotly contested, and, if you’ll excuse the expression, highly saturated....
By |January 12th, 2015|Name Reviews|Comments Off on To Infinity, But Not Beyond: Drinkfinity Name Review

A Place to Hang Your Night Cap: The Marriott AC Hotel Bourbon Name Review

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ACBourbon
“They had learned nothing and forgotten nothing,” said the French Bishop Talleyrand of the House of Bourbon in 1824. Talleyrand’s pithy maxim may just sum up Millenials, those born in the 80s and 90s who came of age during the...
By |December 11th, 2014|Name Reviews|Comments Off on A Place to Hang Your Night Cap: The Marriott AC Hotel Bourbon Name Review

Rebrand Recoil: Name Review of the Kalashnikov Concern

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Perhaps the world’s most ambitious, harebrained, unthinkable, just-so-crazy-it-might-explode rebrand ever is occurring right now in Russia. The Avtomat Kalashnikova in its various forms, most notably the AK-47, will soon be known as the Kalashnikov Concern. That’s right—the Kalashnikov Company would...
By |December 8th, 2014|Name Reviews|Comments Off on Rebrand Recoil: Name Review of the Kalashnikov Concern

Beeline To My Heart: Bumble Dating App Name Review

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bumble
The blogophere has been abuzz recently about Bumble, a dating (or as they call it, “social discovery”) app brought to you by former Tinder executives. Without getting into the details of the executives’ acrimonious split that gave rise to the...
By |November 26th, 2014|Name Reviews|Comments Off on Beeline To My Heart: Bumble Dating App Name Review