What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.

From Soup To Nuts: Alphabet Name Review

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MetroNap1
It isn’t every day that a kid gets to name their parent, but this week Google announced a major restructuring whereupon Alphabet became the parent company of Google, Calico, Nest, Sidewalk, and Google’s investment companies. After the announcement, Slate el-em-en-oh-peed...
By |August 13th, 2015|Catchword, Name Reviews|Comments Off on From Soup To Nuts: Alphabet Name Review

The Tech Is INSIDE the Computer: The Logi Name Review

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1997-Logo1
“More and more technology needs to be invisible,” says Alastair Curtis, chief design officer of Logitech, “with that recognition, technology is becoming knitted into the everyday fabric of our lives, and it just felt natural to actually mirror that with...
By |July 16th, 2015|Name Reviews|Comments Off on The Tech Is INSIDE the Computer: The Logi Name Review

Grade: A…I Mean, Name Review of Spoiler Alert

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Spoiler-Alert-1
Let the trashcans go hungry! Spoiler Alert connects restaurants and grocers who have surplus food with non-profits that can use it. If the extra food is still edible, it goes to soup kitchens, pantries, and the like; if it has...
By |July 6th, 2015|Catchword, In-the-News, Name Reviews|Comments Off on Grade: A…I Mean, Name Review of Spoiler Alert

A Delightful Pill to Swallow: Name Review of Olly Vitamins

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Brad Harrington, mastermind behind the much-lauded Method cleaning supplies, has done it again. He has taken another hidebound aisle in the store, pulled the dirty old rug out from underneath it, and made it exciting again. His new vitamin and supplement...
By |May 28th, 2015|Brand Naming, Branding, Name Reviews|Comments Off on A Delightful Pill to Swallow: Name Review of Olly Vitamins

Homage Pays: Name Review of Tribute Portfolio Hotels

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I shuddered beneath the jaundiced third avenue streetlamp, preferring to give the panhandler a “sorry, man” over one of my few dollars. I had just enough for a doughnut and a coffee. In front of the counter, there was room...
By |May 14th, 2015|Name Reviews|Comments Off on Homage Pays: Name Review of Tribute Portfolio Hotels

Go Drink It On The Mountain: Name Review of DewShine

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The titans of the soft drink industry, the alcohol industry, and fast food industry are in the midst of a trend. DewShine is Mountain Dew’s latest throw-back soda, named in homage to moonshine that used to be called Mountain Dew...
By |April 7th, 2015|Name Reviews|Comments Off on Go Drink It On The Mountain: Name Review of DewShine

Masters of Illusion: Virtual Reality Name Review Roundup

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HoloLens-e1425400183738-120x90
The Age of Virtual Reality is dawning. First there was the Oculus Rift—the forerunner, the one and only. But now, faster than you can say Jack Robinson, the competitors have arrived: the Microsoft Hololens, the Sony Project Morpheus, the recondite...
By |March 3rd, 2015|Name Reviews|Comments Off on Masters of Illusion: Virtual Reality Name Review Roundup

Oh Yeah? Take That! This. Name Review

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Catchword This Name Review
‘This.’ is new social network. It’s simple: you can only share one link per day. WHAT?! But but but but what if I ask nicely? What if I have two or twelve links that I— —No! No more mollycoddling and...
By |February 4th, 2015|Name Reviews|Comments Off on Oh Yeah? Take That! This. Name Review

I’m Asleep, Do Not Disturb. Hyatt Centric Name Review

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HCguest-rooms-3
It’s a dog eat dog world out there among hotels for humans. By that I mean, hotel chains have been vying for new business in new markets like never before, from the AC Hotel Bourbon to Hyatt’s new offering, Hyatt...
By |January 29th, 2015|Name Reviews|Comments Off on I’m Asleep, Do Not Disturb. Hyatt Centric Name Review

To Infinity, But Not Beyond: Drinkfinity Name Review

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Drinkfinity
We all know the saying about leading horses to water. Well in this day and age, though beverage makers have given up on the horse market, the human market is hotly contested, and, if you’ll excuse the expression, highly saturated....
By |January 12th, 2015|Name Reviews|Comments Off on To Infinity, But Not Beyond: Drinkfinity Name Review