What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.

To Infinity, But Not Beyond: Drinkfinity Name Review

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We all know the saying about leading horses to water. Well in this day and age, though beverage makers have given up on the horse market, the human market is hotly contested, and, if you’ll excuse the expression, highly saturated....
By |January 12th, 2015|Name Reviews|Comments Off on To Infinity, But Not Beyond: Drinkfinity Name Review

A Place to Hang Your Night Cap: The Marriott AC Hotel Bourbon Name Review

“They had learned nothing and forgotten nothing,” said the French Bishop Talleyrand of the House of Bourbon in 1824. Talleyrand’s pithy maxim may just sum up Millenials, those born in the 80s and 90s who came of age during the...
By |December 11th, 2014|Name Reviews|Comments Off on A Place to Hang Your Night Cap: The Marriott AC Hotel Bourbon Name Review

Rebrand Recoil: Name Review of the Kalashnikov Concern

Perhaps the world’s most ambitious, harebrained, unthinkable, just-so-crazy-it-might-explode rebrand ever is occurring right now in Russia. The Avtomat Kalashnikova in its various forms, most notably the AK-47, will soon be known as the Kalashnikov Concern. That’s right—the Kalashnikov Company would...
By |December 8th, 2014|Name Reviews|Comments Off on Rebrand Recoil: Name Review of the Kalashnikov Concern

Beeline To My Heart: Bumble Dating App Name Review

The blogophere has been abuzz recently about Bumble, a dating (or as they call it, “social discovery”) app brought to you by former Tinder executives. Without getting into the details of the executives’ acrimonious split that gave rise to the...
By |November 26th, 2014|Name Reviews|Comments Off on Beeline To My Heart: Bumble Dating App Name Review

Naming in Good Spirits: Mixx Tail Name Review

If you've spent any time browsing the malt liquor at 7-11, you've probably noticed that above the Olde English, between the Smirnoff Ice and Mike's Hard Lemonade, there are some new contenders in the malt beverage bar fight. The "Bud...
By |November 20th, 2014|Name Reviews|Comments Off on Naming in Good Spirits: Mixx Tail Name Review

Screaming into the Canyon of Our Lives: Amazon Echo Name Review

When was the last time you had an argument about a factual topic? Like who coached the Bulls in 1997 or why the sky is blue? The gradual advance of the Internet into every arena of our lives has made...
By |November 12th, 2014|Name Reviews|Comments Off on Screaming into the Canyon of Our Lives: Amazon Echo Name Review

Let’s Sleep On It: Name Review of Star Wars Episode VII: The Force Awakens

Not so long ago, in this very galaxy, there was some backlash following the announcement of the newest Star Wars movie title, The Force Awakens, set for release in December of 2015 by Walt Disney Studios. Numerous facetious alternatives have...
By |November 7th, 2014|Catchword, Name Reviews|Comments Off on Let’s Sleep On It: Name Review of Star Wars Episode VII: The Force Awakens

The Fabric of Our Phones: Cloth and Twitter Fabric Name Review

Although the name does not explicitly say what the product does, as soon as I heard about Twitter Fabric, I could guess at its function.  Twitter has long held a monopoly on real-time online thought sharing, but like all big...
By |November 3rd, 2014|Name Reviews|Comments Off on The Fabric of Our Phones: Cloth and Twitter Fabric Name Review

Good Enough For Government Work? Name Review of Operation Inherent Resolve

The US Military just announced that their involvement in Iraq and Syria, where planes from the US (and elsewhere) have been making airstrikes for two months, will be known as “Operation Inherent Resolve.” Here’s the reconnaissance report: the name was...
By |October 15th, 2014|Name Reviews|Comments Off on Good Enough For Government Work? Name Review of Operation Inherent Resolve

True Life: Pepsi True and Coke Life Name Review

As soon as you hear the ukulele, you know the glockenspiel is coming. Young, flannel-clad friends carry knapsacks through a sun-drenched meadow. We soon find them drinking soda from green cans in an impromptu tent beneath shady trees. Animated boutiquey...
By |October 8th, 2014|Name Reviews|Comments Off on True Life: Pepsi True and Coke Life Name Review