CatchThis Naming Company Blog
Category Archives: Name Review
“This name is good, but isn’t it the name of a car already?” “Everything is a car name.” - Conversation we have with clients once a month Of course, the reason there are so many car names is that there … More »
For almost a year I had sworn off Cablevision. It was making me poor and I was watching .004% of the programming. For reasons I won’t get into here, I am again a sucker, paying for shows I don’t watch … More »
I’m a big fan of Twitter, and these days I rely on it more than anything else on the interwebs to keep me up to date with what’s happening. Seems like there’s something new every day to enhance it, from … More »
I can definitively say that I am not the target market for Lamborghini. My dream car is a hybrid 4-wheel drive minivan – sliding doors, great gas mileage, good for ski trips . . . I mean, what more can … More »
As I write this, I’m mindful of my colleague Mark Skoultchi’s recent review of Kraft Mondelez, in which he so rightly pointed out that folks are way too quick to jump all over almost any big name launch. This phenomenon … More »
Just when I think I’ve seen every possible kind of bad verbal branding, from awful taglines to bizarre product and company naming, something comes along that manages to shock me. This time the honor goes to Philadelphia Cream Cheese, whose … More »
Much like death and taxes, diet drugs will always be with us, from the low-tech caffeine overdose of Dexatrim to the now-banned prescription pill Meridia. We all want to lose weight, and lose it now, with as little effort as … More »
So what to make of the new name for Kraft’s global snack business. Well, now that the dust has mostly settled and the predictable stream of vitriol over the choice of name has receded, we can have a fair and … More »
Thanks to PayPal’s new mobile card reader, the buck doesn’t stop, but starts Here™, –or rather, wherever your smartphone or tablet happens to be. The triangular attachment fits into your headphone jack, and you can use it to swipe your … More »
In a bit of weird and wonderful marketing news, Kellogg’s has created a limited-edition cereal called “Totes Amazeballs” — after seeing a tweet from Tim Burgess, frontman of the Britpop band The Charlatans. “I heard someone use the expression ‘totes … More »