What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.

Masters of Illusion: Virtual Reality Name Review Roundup

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HoloLens-e1425400183738-120x90
The Age of Virtual Reality is dawning. First there was the Oculus Rift—the forerunner, the one and only. But now, faster than you can say Jack Robinson, the competitors have arrived: the Microsoft Hololens, the Sony Project Morpheus, the recondite...
By |March 3rd, 2015|Name Reviews|Comments Off on Masters of Illusion: Virtual Reality Name Review Roundup

Oh Yeah? Take That! This. Name Review

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‘This.’ is new social network. It’s simple: you can only share one link per day. WHAT?! But but but but what if I ask nicely? What if I have two or twelve links that I— —No! No more mollycoddling and...
By |February 4th, 2015|Name Reviews|Comments Off on Oh Yeah? Take That! This. Name Review

I’m Asleep, Do Not Disturb. Hyatt Centric Name Review

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HCguest-rooms-3
It’s a dog eat dog world out there among hotels for humans. By that I mean, hotel chains have been vying for new business in new markets like never before, from the AC Hotel Bourbon to Hyatt’s new offering, Hyatt...
By |January 29th, 2015|Name Reviews|Comments Off on I’m Asleep, Do Not Disturb. Hyatt Centric Name Review

To Infinity, But Not Beyond: Drinkfinity Name Review

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Drinkfinity
We all know the saying about leading horses to water. Well in this day and age, though beverage makers have given up on the horse market, the human market is hotly contested, and, if you’ll excuse the expression, highly saturated....
By |January 12th, 2015|Name Reviews|Comments Off on To Infinity, But Not Beyond: Drinkfinity Name Review

A Place to Hang Your Night Cap: The Marriott AC Hotel Bourbon Name Review

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ACBourbon
“They had learned nothing and forgotten nothing,” said the French Bishop Talleyrand of the House of Bourbon in 1824. Talleyrand’s pithy maxim may just sum up Millenials, those born in the 80s and 90s who came of age during the...
By |December 11th, 2014|Name Reviews|Comments Off on A Place to Hang Your Night Cap: The Marriott AC Hotel Bourbon Name Review

Rebrand Recoil: Name Review of the Kalashnikov Concern

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Kalashnikov-Concern
Perhaps the world’s most ambitious, harebrained, unthinkable, just-so-crazy-it-might-explode rebrand ever is occurring right now in Russia. The Avtomat Kalashnikova in its various forms, most notably the AK-47, will soon be known as the Kalashnikov Concern. That’s right—the Kalashnikov Company would...
By |December 8th, 2014|Name Reviews|Comments Off on Rebrand Recoil: Name Review of the Kalashnikov Concern

Beeline To My Heart: Bumble Dating App Name Review

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bumble
The blogophere has been abuzz recently about Bumble, a dating (or as they call it, “social discovery”) app brought to you by former Tinder executives. Without getting into the details of the executives’ acrimonious split that gave rise to the...
By |November 26th, 2014|Name Reviews|Comments Off on Beeline To My Heart: Bumble Dating App Name Review

Naming in Good Spirits: Mixx Tail Name Review

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MixxTail
If you've spent any time browsing the malt liquor at 7-11, you've probably noticed that above the Olde English, between the Smirnoff Ice and Mike's Hard Lemonade, there are some new contenders in the malt beverage bar fight. The "Bud...
By |November 20th, 2014|Name Reviews|Comments Off on Naming in Good Spirits: Mixx Tail Name Review

Screaming into the Canyon of Our Lives: Amazon Echo Name Review

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When was the last time you had an argument about a factual topic? Like who coached the Bulls in 1997 or why the sky is blue? The gradual advance of the Internet into every arena of our lives has made...
By |November 12th, 2014|Name Reviews|Comments Off on Screaming into the Canyon of Our Lives: Amazon Echo Name Review

Let’s Sleep On It: Name Review of Star Wars Episode VII: The Force Awakens

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The-Force-Awakens
Not so long ago, in this very galaxy, there was some backlash following the announcement of the newest Star Wars movie title, The Force Awakens, set for release in December of 2015 by Walt Disney Studios. Numerous facetious alternatives have...
By |November 7th, 2014|Catchword, Name Reviews|Comments Off on Let’s Sleep On It: Name Review of Star Wars Episode VII: The Force Awakens