What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.

Fat Chance: The FATwater Name Review

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Lose weight with this one weird trick! Ohio mother discovers instant slimming technique! This superfood has dieters going nuts! Peppering the borders of sites like Yahoo Answers, clickbait like this has just become part of the Internet. We swim by...
By |September 9th, 2015|Name Reviews|Comments Off on Fat Chance: The FATwater Name Review

Standing On Broad Shoulders: The Broadly Name Review

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Earlier this month, media leviathan VICE Media, Inc. launched Broadly—the first women’s interest site among its stable of digital channels—featuring daily editorials, digital videos, and immersive long-form documentaries. Broadly leverages VICE’s in-your-face style and tone, intelligent coverage of prickly territory, cheeky humor, and confident...
By |August 26th, 2015|Name Reviews|Comments Off on Standing On Broad Shoulders: The Broadly Name Review

From Soup To Nuts: Alphabet Name Review

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It isn’t every day that a kid gets to name their parent, but this week Google announced a major restructuring whereupon Alphabet became the parent company of Google, Calico, Nest, Sidewalk, and Google’s investment companies. After the announcement, Slate el-em-en-oh-peed...
By |August 13th, 2015|Catchword, Name Reviews|Comments Off on From Soup To Nuts: Alphabet Name Review

The Tech Is INSIDE the Computer: The Logi Name Review

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“More and more technology needs to be invisible,” says Alastair Curtis, chief design officer of Logitech, “with that recognition, technology is becoming knitted into the everyday fabric of our lives, and it just felt natural to actually mirror that with...
By |July 16th, 2015|Name Reviews|Comments Off on The Tech Is INSIDE the Computer: The Logi Name Review

Grade: A…I Mean, Name Review of Spoiler Alert

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Let the trashcans go hungry! Spoiler Alert connects restaurants and grocers who have surplus food with non-profits that can use it. If the extra food is still edible, it goes to soup kitchens, pantries, and the like; if it has...
By |July 6th, 2015|Catchword, In-the-News, Name Reviews|Comments Off on Grade: A…I Mean, Name Review of Spoiler Alert

A Delightful Pill to Swallow: Name Review of Olly Vitamins

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Brad Harrington, mastermind behind the much-lauded Method cleaning supplies, has done it again. He has taken another hidebound aisle in the store, pulled the dirty old rug out from underneath it, and made it exciting again. His new vitamin and supplement...
By |May 28th, 2015|Brand Naming, Branding, Name Reviews|Comments Off on A Delightful Pill to Swallow: Name Review of Olly Vitamins

Homage Pays: Name Review of Tribute Portfolio Hotels

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I shuddered beneath the jaundiced third avenue streetlamp, preferring to give the panhandler a “sorry, man” over one of my few dollars. I had just enough for a doughnut and a coffee. In front of the counter, there was room...
By |May 14th, 2015|Name Reviews|Comments Off on Homage Pays: Name Review of Tribute Portfolio Hotels

Go Drink It On The Mountain: Name Review of DewShine

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The titans of the soft drink industry, the alcohol industry, and fast food industry are in the midst of a trend. DewShine is Mountain Dew’s latest throw-back soda, named in homage to moonshine that used to be called Mountain Dew...
By |April 7th, 2015|Name Reviews|Comments Off on Go Drink It On The Mountain: Name Review of DewShine

Masters of Illusion: Virtual Reality Name Review Roundup

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The Age of Virtual Reality is dawning. First there was the Oculus Rift—the forerunner, the one and only. But now, faster than you can say Jack Robinson, the competitors have arrived: the Microsoft Hololens, the Sony Project Morpheus, the recondite...
By |March 3rd, 2015|Name Reviews|Comments Off on Masters of Illusion: Virtual Reality Name Review Roundup

Oh Yeah? Take That! This. Name Review

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‘This.’ is new social network. It’s simple: you can only share one link per day. WHAT?! But but but but what if I ask nicely? What if I have two or twelve links that I— —No! No more mollycoddling and...
By |February 4th, 2015|Name Reviews|Comments Off on Oh Yeah? Take That! This. Name Review