What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.

A Roadside Stand Worth Stopping For: Lemonade Name Review

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Today I ran across a brilliant name: Lemonade. Lemonade is a fresh-squeezed, “still stealthy” insurance company, and though they haven’t totally revealed exactly how they plan on shaking up the traditionally hidebound, reviled industry, I’m already on board. Which is...
By |February 25th, 2016|Name Reviews|Comments Off on A Roadside Stand Worth Stopping For: Lemonade Name Review

Shifting Us into Gear: The Maven Name Review

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General Motors is bringing new meaning to the word general, and I’m not talking about getting Arnold Schwarzenegger to dress up as a military officer (that was actually the game Mobile Strike). No, GM wants to make their cars more...
By |February 3rd, 2016|Name Reviews|Comments Off on Shifting Us into Gear: The Maven Name Review

I’m Lovin’ Me: The I’m Name Review

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As a consumer in a digital era, one of the most wonderful rituals is the experience of reading reviews. From restaurants to raisins, rest assured that others have tested the waters before you and that their opinions have been integrated...
By |December 24th, 2015|Name Reviews|Comments Off on I’m Lovin’ Me: The I’m Name Review

Shockingly Awesome: Hyundai Ioniq Name Review

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Ioniq, Hyundai’s first all electric car, is about to hit the roads and take its place among competitors that include various Tesla models, the Nissan Leaf, the Chevy Volt, and the Kia Soul, among others. And you heard it here...
By |December 18th, 2015|Name Reviews|Comments Off on Shockingly Awesome: Hyundai Ioniq Name Review

Very Truthy: The Verily Name Review

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‘Tis the season for Google names. Only a few months ago, Google announced that it would be reorganizing under its new holding company, Alphabet. This week, Google Life Sciences, the tech behemoth’s new foray into the biomedical field, announced that...
By |December 10th, 2015|Name Reviews|Comments Off on Very Truthy: The Verily Name Review

Oh, When the Babies Go Marching: The Saint West Name Review

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Historically, it has required a lifetime of virtue, charity, and piety to be declared a saint. However, when Kim and Kanye (AKA Kimye) announced their newborn son’s name on Saturday, they showed the world that at least for this new...
By |December 8th, 2015|Name Reviews|Comments Off on Oh, When the Babies Go Marching: The Saint West Name Review

A New ‘New Kind of Family:’ The Freeform Name Review

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In the wake of a long bout of family brand therapy, they just decided to abandon the family. Yes, after 3,000 name candidates and 1,200 focus group testers, ABC Family has arrived at its new name – Freeform. ABC Family...
By |October 7th, 2015|Name Reviews|Comments Off on A New ‘New Kind of Family:’ The Freeform Name Review

Trendster, Trendly, and Trendable: Name Review of Watchable

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There are many double-edged swords in the world, like fast food, movie marathons, and having dentists for parents. Or creating a company name by affixing a simple, hip or cutesy suffix. You could argue it started with ~ster names, but...
By |October 1st, 2015|Name Reviews|Comments Off on Trendster, Trendly, and Trendable: Name Review of Watchable

That Was Zen, This Is Now: The Gusto Name Review

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Get off your meditation cushion because Zen is out. Well, a small piece of it anyway. Last week, payroll startup ZenPayroll changed its name to Gusto as it plans to move beyond payroll, into benefits such as health insurance and...
By |September 25th, 2015|Name Reviews|1 Comment

Fat Chance: The FATwater Name Review

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Lose weight with this one weird trick! Ohio mother discovers instant slimming technique! This superfood has dieters going nuts! Peppering the borders of sites like Yahoo Answers, clickbait like this has just become part of the Internet. We swim by...
By |September 9th, 2015|Name Reviews|Comments Off on Fat Chance: The FATwater Name Review