What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.

Grade: A…I Mean, Name Review of Spoiler Alert

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Let the trashcans go hungry! Spoiler Alert connects restaurants and grocers who have surplus food with non-profits that can use it. If the extra food is still edible, it goes to soup kitchens, pantries, and the like; if it has...
By |July 6th, 2015|Catchword, In-the-News, Name Reviews|Comments Off on Grade: A…I Mean, Name Review of Spoiler Alert

A Natural Beauty: OS X Yosemite Name Review

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Well, that just makes perfect sense. That was my reaction upon hearing the name of Apple’s newest operating system, “Yosemite.” (As you probably recall, they switched their naming protocol from Big Cats to Inspiring Californian Geography with the introduction of...
By |June 4th, 2014|Name Reviews|Comments Off on A Natural Beauty: OS X Yosemite Name Review

Simply Visionary: Name Review of Oculus Rift

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Rift-Inside
This week it was announced that Facebook bought the virtual reality wunderkind Oculus VR for 2 billion dollars. Oculus VR makes the Oculus Rift, an immersive, 3D gaming headset currently only available to game developers.  And though Facebook has stated...
By |March 27th, 2014|Name Reviews|Comments Off on Simply Visionary: Name Review of Oculus Rift

Illuminating Your Library: Kindle MatchBook Name Review

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What do you need to kindle a fire? Why, a matchbook, of course. See what I did there? I worked in three different brand names that are used by Amazon in the e-reader space. I have to say that I'm...
By |September 6th, 2013|Name Reviews|Comments Off on Illuminating Your Library: Kindle MatchBook Name Review

Retina Name Review: The Brilliant Brand Only Apple Could Make Work

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retina
You cannot separate brand naming from brand strategy. Apple's Retina brand name stands out as a singular example of the potential of an integrated, long-term approach to brand building. With a simple name the company transformed a technical spec of little...
By |February 4th, 2013|Brand Naming, Name Reviews, Product Naming|2 Comments

Prepare for Takeoff: Southwest LIFT Coffee Brand Name Review

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So, we’re sitting on the runway for a Southwest flight to Idaho (friend’s wedding in Sun Valley), and I’m flipping through anything I can find in the seat back pocket in front of me. Why not bring my own reading...
By |August 16th, 2012|Name Reviews|3 Comments

Crowdsourcing the Future: Kickstarter Company Name Review

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One of the things I love most about the internet is the ability to support people I’ve never met and causes I would never have heard of, if not for, well, the internet. I microloan through Kiva; I answer questions...
By |December 1st, 2011|Brand Naming, Catchword, Name Reviews|Comments Off on Crowdsourcing the Future: Kickstarter Company Name Review

Does renaming SnapChat just “Snap” signal a mistake? The Snap Name Review

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In advance of their IPO, Snapchat is lopping off the "chat" part of their name. Among certain circles, this happened a while ago. For years, teens could be found sitting on the floor of the mall chained to an outlet declaiming,...
By |October 20th, 2016|Company Naming, Name Reviews|Comments Off on Does renaming SnapChat just “Snap” signal a mistake? The Snap Name Review

Sweet and Chewy: The Android Nougat Name Review

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White nougat with pistachios
Google has announced that its Nth (that is, 14th) iteration of Android will be called Nougat, continuing its confectionary naming trend. For the first time, the company invited the public to submit suggestions for the new Android name. It clearly...
By |August 2nd, 2016|Name Reviews|Comments Off on Sweet and Chewy: The Android Nougat Name Review

A Roadside Stand Worth Stopping For: Lemonade Name Review

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Today I ran across a brilliant name: Lemonade. Lemonade is a fresh-squeezed, “still stealthy” insurance company, and though they haven’t totally revealed exactly how they plan on shaking up the traditionally hidebound, reviled industry, I’m already on board. Which is...
By |February 25th, 2016|Name Reviews|Comments Off on A Roadside Stand Worth Stopping For: Lemonade Name Review