What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.

Rooting for a winner: Name review of Dandelion

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https://www.pexels.com/photo/white-dandelion-under-blue-sky-and-white-cloud-39669/
True story: when Alex was 5, his parents paid him 2 cents for every dandelion he pulled up from the yard. He probably exacerbated the problem by blowing the seeds off the top of every one he pulled up. But we tell...
By |July 20th, 2017|CatchThis News, Name Reviews|Comments Off on Rooting for a winner: Name review of Dandelion

Grade: A…I Mean, Name Review of Spoiler Alert

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Let the trashcans go hungry! Spoiler Alert connects restaurants and grocers who have surplus food with non-profits that can use it. If the extra food is still edible, it goes to soup kitchens, pantries, and the like; if it has...
By |July 6th, 2015|Catchword, In-the-News, Name Reviews|Comments Off on Grade: A…I Mean, Name Review of Spoiler Alert

A Natural Beauty: OS X Yosemite Name Review

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Well, that just makes perfect sense. That was my reaction upon hearing the name of Apple’s newest operating system, “Yosemite.” (As you probably recall, they switched their naming protocol from Big Cats to Inspiring Californian Geography with the introduction of...
By |June 4th, 2014|Name Reviews|Comments Off on A Natural Beauty: OS X Yosemite Name Review

Simply Visionary: Name Review of Oculus Rift

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This week it was announced that Facebook bought the virtual reality wunderkind Oculus VR for 2 billion dollars. Oculus VR makes the Oculus Rift, an immersive, 3D gaming headset currently only available to game developers.  And though Facebook has stated...
By |March 27th, 2014|Name Reviews|Comments Off on Simply Visionary: Name Review of Oculus Rift

Illuminating Your Library: Kindle MatchBook Name Review

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What do you need to kindle a fire? Why, a matchbook, of course. See what I did there? I worked in three different brand names that are used by Amazon in the e-reader space. I have to say that I'm...
By |September 6th, 2013|Name Reviews|Comments Off on Illuminating Your Library: Kindle MatchBook Name Review

Retina Name Review: The Brilliant Brand Only Apple Could Make Work

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You cannot separate brand naming from brand strategy. Apple's Retina brand name stands out as a singular example of the potential of an integrated, long-term approach to brand building. With a simple name the company transformed a technical spec of little...
By |February 4th, 2013|Brand Naming, Name Reviews, Product Naming|2 Comments

Prepare for Takeoff: Southwest LIFT Coffee Brand Name Review

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So, we’re sitting on the runway for a Southwest flight to Idaho (friend’s wedding in Sun Valley), and I’m flipping through anything I can find in the seat back pocket in front of me. Why not bring my own reading...
By |August 16th, 2012|Name Reviews|3 Comments

Crowdsourcing the Future: Kickstarter Company Name Review

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One of the things I love most about the internet is the ability to support people I’ve never met and causes I would never have heard of, if not for, well, the internet. I microloan through Kiva; I answer questions...
By |December 1st, 2011|Brand Naming, Catchword, Name Reviews|Comments Off on Crowdsourcing the Future: Kickstarter Company Name Review

Put me in, Coach! Name review of Tapestry

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Tapestry logo
Fashion powerhouse Coach surprised the world by announcing that its parent company -- which recently acquired Kate Spade and Stuart Weitzman -- will be changing its name to Tapestry. Nary a name change escapes lampooning on Twitter, and after the...
By |October 17th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on Put me in, Coach! Name review of Tapestry

Polly want to savor the journey? Name review of Véa crackers

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If you are what you eat, then everyone is surely part Mondelez. Mondelez is a food conglomerate that owns many notables, from Chips Ahoy to Philadelphia Cream Cheese to Triscuits and Wheat Thins. Yes, that’s right. The two most polar...
By |March 8th, 2017|CatchThis News, Name Reviews|Comments Off on Polly want to savor the journey? Name review of Véa crackers