What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.

JetBlue Soars Above The Competition: The Fly-Fi Name Review

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It couldn't be more fortuitous: just as the FAA lifts restrictions on the use of electronic gadgets during flights, JetBlue launches Fly-Fi, its satellite-based Wi-Fi system. Fly-Fi is hyped as the fastest in-flight Internet service ever, with "exponentially more bandwidth...
By |December 12th, 2013|Name Reviews|Comments Off on JetBlue Soars Above The Competition: The Fly-Fi Name Review

One Coin to Rule Them All: Name Review for Coin, Inc.

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If you’re an early adopter of technology you may already be aware of—or have even pre-ordered—the all-in-one credit card named Coin, set to launch in summer 2014. Created by a San Francisco start-up of the same name, Coin is a...
By |December 6th, 2013|Name Reviews|Comments Off on One Coin to Rule Them All: Name Review for Coin, Inc.

Mmmm or Hmmm? Name Review for the Android OS 4.4 Kit Kat

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In order, the Android software upgrades have been called Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jelly Bean, and Kit Kat.  Now go brush your teeth so you don’t get a cavity. Though I am no gastronome, this...
By |December 2nd, 2013|Name Reviews|Comments Off on Mmmm or Hmmm? Name Review for the Android OS 4.4 Kit Kat

Roger, Copy That: JetBlue Mint Sub-brand Name Review

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The latest airline to offer extreme luxury seating is JetBlue, and they have christened their new sub-brand "Mint." You know, mint as in pristine, mint as in the sharp, crisp flavor of toothpaste, mint as in what the housekeepers leave...
By |October 30th, 2013|Name Reviews|1 Comment

Great for Now: iPad Air Name Review

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Apple surprised the tech world today by naming its new tablet the iPad Air. This gutsy naming choice pulls from the company's established naming lexicon while emphasizing the product's main selling point: its thin and light design. However, there are some risks to...
By |October 22nd, 2013|In-the-News, Name Reviews, Product Naming|Comments Off on Great for Now: iPad Air Name Review

Breaking the Mold: The Apple Mavericks Name Review

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Cheetah, Puma, Jaguar, Panther, Tiger, Leopard, Snow Leopard, Lion, Mountain Lion ... It was only a matter of time before Apple would run out of fearsome cats to name successive versions of its OS X operating system. And then what?...
By |October 22nd, 2013|Name Reviews|Comments Off on Breaking the Mold: The Apple Mavericks Name Review

Will That Be All?: Burger King’s Satisfries Product Name Review

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Ok, hold it, residents of Earth. From the fast food giant who notoriously struggles with their potato offerings comes a bold new product: Satisfries. The folks here at the Catchword office have bantered a lot about the name. It’s on...
By |October 1st, 2013|Fun Stuff, Name Reviews|Comments Off on Will That Be All?: Burger King’s Satisfries Product Name Review

When The Crowd Gets It Right: The Asilomar Name Review

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As a rule, our naming company doesn't put much stock in crowd-sourcing as a means of naming companies and products. A group free-for-all isn't likely to generate the kind of considered strategy and exhaustive, systematic creative process we've found most...
By |September 25th, 2013|Name Reviews|Comments Off on When The Crowd Gets It Right: The Asilomar Name Review

Treadmill Device’s Name Dashes to Decency: Run-n-Read Product Name Review

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A device called Run-n-Read has just been developed by Weartrons that coordinates the text on an e-reader to bounce at the same rate as your jogging self, making reading on a treadmill seem like reading on a couch.  ISN'T THAT...
By |September 12th, 2013|Name Reviews|Comments Off on Treadmill Device’s Name Dashes to Decency: Run-n-Read Product Name Review

Illuminating Your Library: Kindle MatchBook Name Review

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What do you need to kindle a fire? Why, a matchbook, of course. See what I did there? I worked in three different brand names that are used by Amazon in the e-reader space. I have to say that I'm...
By |September 6th, 2013|Name Reviews|Comments Off on Illuminating Your Library: Kindle MatchBook Name Review