What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.

Unexpectedly There and Back: The Hobbit Films Name Review

B+
It's not often that film titles get media coverage, but then The Hobbit is no ordinary film - or should we say, trilogy of films. Peter Jackson, the force behind the Lord of the Rings film trilogy, finally overcame myriad...
By |November 8th, 2012|Name Reviews|Comments Off on Unexpectedly There and Back: The Hobbit Films Name Review

Sandman On Demand: ZzzQuil Product Name Review

A
I have to admit, I’ve taken Tylenol PM when I really didn’t have any pain. Sometimes when sleep has eluded you for a couple of nights, it’s okay to accept a teensy bit of OTC help (at least that’s what...
By |November 1st, 2012|Name Reviews|Comments Off on Sandman On Demand: ZzzQuil Product Name Review

On the Right Track: Larklife Product Name Review

B-
Narcissism is healthy if expressed in numbers, right? Well, that's what the Quantified Self movement would have you believe. In 2007, Wired Magazine editors Gary Wolf and Kevin Kelly named this movement of fact fiends, who “share an interest in self...
By |October 11th, 2012|Brand Naming, Catchword, In-the-News, Name Reviews, Product Naming|Comments Off on On the Right Track: Larklife Product Name Review

Let’s Go Bland: Toyota Tagline Review

C+
How many ad agencies does it take to create a tagline? In the case of Toyota’s newly debuted “Let’s Go Places,” the answer appears to be six (Saatchi & Saatchi, Dentsu America, Conill, Burrell, Intertrend and Grieco Research). And perhaps...
By |September 27th, 2012|Name Reviews|Comments Off on Let’s Go Bland: Toyota Tagline Review

We try too hard: Avis Tagline Review

C+
Avis’ original tagline—We try harder—was penned in the 1960s, and it was a textbook example of a brilliant positioning ploy. Stuck in the #2 slot behind Hertz, the car rental company made a virtue out of their plight and milked...
By |September 20th, 2012|Name Reviews|1 Comment

A Delicate Name with Some Weight: Amazon Kindle Paperwhite Product Name Review

B+
Most people don’t realize it, but a brand name is a complicated piece of marketing and communication.  In addition to any inherent meaning of the word and relevance to the product, names almost always have unique tonalities and personalities, and...
By |September 13th, 2012|Name Reviews|Comments Off on A Delicate Name with Some Weight: Amazon Kindle Paperwhite Product Name Review

By Any Other Name: App.net Name Review

C
Do you remember the world before Twitter? Do you know that there are actually competitors to Twitter, like FriendFeed? Not that anyone uses them, of course. Twitter has become such an overwhelming presence in online media that it's hard to...
By |August 23rd, 2012|Name Reviews|1 Comment

Prepare for Takeoff: Southwest LIFT Coffee Brand Name Review

A+
So, we’re sitting on the runway for a Southwest flight to Idaho (friend’s wedding in Sun Valley), and I’m flipping through anything I can find in the seat back pocket in front of me. Why not bring my own reading...
By |August 16th, 2012|Name Reviews|3 Comments

No Longer Top Dogg: Snoop Lion Name Review

C
Snoop Dogg, formerly known as Snoop Doggy Dogg and born Calvin Broadus, is synonymous with gangsta rap, one of the more infamous musical genres of the 1990s. And now the old Dogg is teaching everyone new tricks by changing his...
By |August 8th, 2012|Catchword, Fun Stuff, In-the-News, Name Reviews|Comments Off on No Longer Top Dogg: Snoop Lion Name Review

A New Tablet Rises: Microsoft Surface Name Review

A
Hoping to take a bite out of Apple’s share of the exploding market for tablet computers, Microsoft recently announced that it would launch a Windows-powered tablet PC called Surface.  Not coincidentally, the device is expected to bow around the same time...
By |July 26th, 2012|Branding, Catchword, Name Reviews, Product Naming|Comments Off on A New Tablet Rises: Microsoft Surface Name Review