What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.

Make Good Names, Not War: Academi Company Name Review

C+
The private security company formerly known as Blackwater is now the company formerly known as Xe Services . They recently announced their newest new name, Academi. The company changed its name to Xe in February 2009 after a 2007 mission...
By |December 15th, 2011|Name Reviews|Comments Off on Make Good Names, Not War: Academi Company Name Review

Not So Fast: Pumagility Product Name Review

B-
When it comes to wordplay, I’m as big a fan of the portmanteau as the next person. (For those of you who don’t know, a portmanteau is a word formed by squishing parts of two other words together.) Snapple (snap...
By |December 8th, 2011|Name Reviews, Product Naming|1 Comment

Crowdsourcing the Future: Kickstarter Company Name Review

A+
One of the things I love most about the internet is the ability to support people I’ve never met and causes I would never have heard of, if not for, well, the internet. I microloan through Kiva; I answer questions...
By |December 1st, 2011|Brand Naming, Catchword, Name Reviews|Comments Off on Crowdsourcing the Future: Kickstarter Company Name Review

Pimp My Phone: Nokia Lumia Product Name Review

B+
When Heraclitus said, “the only constant is change,” perhaps he was talking about the telecommunications industry. The average lifespan of a cell phone these days is shorter than a mayfly’s; and the ever-shorter product lifecycle has caused a surge in...
By |November 17th, 2011|Brand Naming, Name Reviews, Product Naming|Comments Off on Pimp My Phone: Nokia Lumia Product Name Review

Stand Out in the Crowd: Yahoo! Livestand Name Review

A-
Introducing, from one of the greatest brand names of all time (i.e., Yahoo!), Livestand, a powerful new digital publishing platform for news and media publishers and content hungry consumers (eh, it’s a cool new reader). If you own a phone...
By |November 2nd, 2011|Brand Naming, In-the-News, Name Reviews, Product Naming|Comments Off on Stand Out in the Crowd: Yahoo! Livestand Name Review

More Like a Seven: Dr. Pepper Ten Name Review

B-
Earlier this month, the Dr. Pepper Snapple Group introduced Dr. Pepper Ten, a version of its iconic soda targeted entirely at men, who apparently do not find normal diet soda sufficiently manly.  The ten is a reference to the number...
By |October 26th, 2011|Fun Stuff, Name Reviews, Product Naming|1 Comment

Goo-goo-ga-ga: Lady Gaga Brand Name Review

B
Although it’s hard to remember a world without Gaga, she hasn’t been famous for all that long. In fact, she came on the scene in 2008 with her debut album The Fame.  Although her first hit was “Just Dance”, I...
By |October 20th, 2011|Brand Naming, Fun Stuff, In-the-News, Name Reviews|1 Comment

Movement Monikers: Occupy Wall Street Name Review

B-
Today marks day 27 of the movement known as Occupy Wall Street. Initially conceived by the Canadian group Adbusters as a modest protest on Wall Street (and heralded with the hashtag #OccupyWallStreet), it has morphed into a “people powered movement...
By |October 13th, 2011|Catchword, In-the-News, Name Reviews|4 Comments

Fanning the Flames: Kindle Fire Brand Name Review

A
Way back in the dark ages of 2007, we reviewed the name Kindle in the very pages of this blog. At the time, we weren’t in love with the name, although we did point out that as a verb, it’s...
By |October 6th, 2011|Catchword, Name Reviews, Product Naming|1 Comment

Hastings Makes Waste:  Netflix / Qwikster Brand Name Review

C+
I might be the last person on this planet with a fast internet connection and no Netflix account. And no, not even a trial membership (I’ve learned the hard way from many a magazine subscription -- which seem to be...
By |September 28th, 2011|Brand Naming, Catchword, In-the-News, Name Reviews|Comments Off on Hastings Makes Waste:  Netflix / Qwikster Brand Name Review