What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.

OWNership: Oprah’s New Cable Network Brand

A-
A few weeks ago there was a brouhaha over the launch of Oprah's new cable network logo. The critics claimed it was too juvenile and that it looked like something a child drew with primary-colored crayons. A majority of respondents...
By |November 9th, 2010|Brand Naming, Name Reviews|Comments Off on OWNership: Oprah’s New Cable Network Brand

Windows Phone 7: This Name Does Not Sing to Me

B-
This item was originally published on October 19th, 2010 at Fast Company. Windows Phone 7: a name that provokes people everywhere to say "Meh." It's the successor to Windows Mobile 6.5 (an uninspiring name if there ever was one), and...
By |October 20th, 2010|Brand Naming, Name Reviews, Product Naming|Comments Off on Windows Phone 7: This Name Does Not Sing to Me

Double Down on a Triple Bypass: Review of KFC’s New Product Name

B+
  By now you've likely heard all about KFC's newest monstrosity masquerading as a sandwich. The Double Down is composed of two chicken breasts as the outer "bread," and bacon, cheese, and sauce as the middle filling. There are plenty...
By |April 14th, 2010|Brand Naming, Name Reviews, Product Naming|Comments Off on Double Down on a Triple Bypass: Review of KFC’s New Product Name