What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.

Gilly’s Organics: Stimulating Products and Names

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Okay, I'm just gonna come right out and say it: I know Gilly. She's a friend and former cosmetic branding professional (as a well as a part time namer) who recently launched her own line of organic hair and body...
By |November 2nd, 2009|Brand Naming, Branding, Fun Stuff, Name Reviews, Product Naming|Comments Off on Gilly’s Organics: Stimulating Products and Names

Nook Turns Up the Heat on Kindle

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Barnes & Noble is launching Nook, their new e-book reader this week. Will the Nook unseat Amazon's Kindle? Only time will tell. What we do know is that the Nook has a color touch screen and allows customers to share...
By |October 21st, 2009|Brand Naming, Name Reviews, Product Naming|3 Comments

Chowder: The Only Name in Children’s Programming

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I have two children, 7 and 4. They worship our flat screen. And why wouldn’t they? The screen takes up half the wall and the room focuses on it like it’s the statue of Christ. Most of their programming is...
By |October 15th, 2009|Fun Stuff, Name Reviews|1 Comment

Smencils: Well, I’d Name Scented Pencils Differently

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My daughter is one of those kids who can't come back from a bike ride without presenting me with something she found on the ground (she hasn't started giving me dead birds or mice yet, but we'll see). Just the...

Abandon Ship: GMAC Rebrands to Distance From GM/GMAC

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I saw a short news blurb on the rebranding of GMAC Financial to Ally Bank (here's the LA Times story). Normally, I'm not such a big fan of companies changing their names as a way to escape bad associations (see...
By |May 18th, 2009|Brand Naming, Branding, In-the-News, Name Reviews|Comments Off on Abandon Ship: GMAC Rebrands to Distance From GM/GMAC

PRWeek Every Fourth Week: The Peril of Descriptive Brand Names

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I read recently that PRWeek was changing its publication schedule to monthly (see NYT article). And so here we have yet another example of the perils of using overly descriptive brand names. Don't get me wrong. Descriptive brand names can...
By |April 29th, 2009|Brand Naming, In-the-News, Name Reviews|Comments Off on PRWeek Every Fourth Week: The Peril of Descriptive Brand Names

More Than One Way to Skin a Cat: Segway’s PUMA Tries Too Hard

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I'm sure by now most of you have seen the announcement of the new product from Segway and GM, the PUMA. The naming consultant in me is of two minds. On the one hand, I love the name. It's short,...

Born Again: GodTube Becomes Tangle

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Yeah, I know the title was a cheap joke, but what the heck. I knew that GodTube existed, but just the other day I found out they'd changed the name to Tangle. It was originally launched in 2007 a video...
By |April 3rd, 2009|Brand Naming, In-the-News, Name Reviews|3 Comments

Sci Fi to Syfy: A Name Change of Not-So-Epic Proportions

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So I know my partner already blogged this subject, but it is just too meaty to pass up. For those of you who missed it (I know -- hard to imagine someone missing *naming* news), the Sci Fi Channel has...
By |March 17th, 2009|Brand Naming, Fun Stuff, In-the-News, Name Reviews|Comments Off on Sci Fi to Syfy: A Name Change of Not-So-Epic Proportions

Hiding in Plain Sight: Blackwater Renames as Xe

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The announcement was so made so quietly that one might even call it stealthy - or perhaps covert. Over the long Presidents' Day weekend, when people were distracted, busy with Valentine's Day, and generally thinking about whether they would have...
By |February 17th, 2009|Brand Naming, In-the-News, Language Use, Name Reviews|1 Comment