What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.

Bluetooth – More than a codename

At a recent client meeting, Burt and I learned that Bluetooth wasn't just an abstract brand name. It turns out that the Bluetooth brand name has a story to tell. According to Wikipedia, the source of all things good and...
By |November 5th, 2007|Brand Naming, Fun Stuff, Name Reviews|Comments Off on Bluetooth – More than a codename