What makes a name good, bad, or meh? As naming experts, we’re highly attuned to the blunders and bullseyes all around us, and naturally we have some strong opinions.

Put me in, Coach! Name review of Tapestry

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Tapestry logo
Fashion powerhouse Coach surprised the world by announcing that its parent company -- which recently acquired Kate Spade and Stuart Weitzman -- will be changing its name to Tapestry. Nary a name change escapes lampooning on Twitter, and after the...
By |October 17th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on Put me in, Coach! Name review of Tapestry

Uniquely meh: Name review of Uniquely J

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Jet, the aspiring giant online retailer trying to swipe a slice of Amazon’s (organic) Whole Foods pie has just launched a slightly upscale house brand for food and other household essentials. They’re calling it Uniquely J. Jet.com spokeswoman Meredith Klein told...
By |October 12th, 2017|Branding, CatchThis News, Company Naming, Name Reviews|Comments Off on Uniquely meh: Name review of Uniquely J

Culturally tone-deaf: Bodega name review

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Bodega cabinet stocked with snacks
As you’ve no doubt heard, Bodega is a new company with plans to install internet-connected pantry units, stocked with non-perishable convenience store items, in apartments, gyms, and workplaces across the country. For those not familiar, a bodega is a corner...
By |September 29th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on Culturally tone-deaf: Bodega name review

A long, slow crumble: Name review of Android Oreo

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The wheels of time turn and turn. We grow older. Our phones keep telling us we need to upgrade or update our operating systems. Such is the way of life. For those who have neither a sweet tooth nor bluetooth,...
By |September 13th, 2017|CatchThis News, Name Reviews|Comments Off on A long, slow crumble: Name review of Android Oreo

Rooting for a winner: Name review of Dandelion

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https://www.pexels.com/photo/white-dandelion-under-blue-sky-and-white-cloud-39669/
True story: when Alex was 5, his parents paid him 2 cents for every dandelion he pulled up from the yard. He probably exacerbated the problem by blowing the seeds off the top of every one he pulled up. But we tell...
By |July 20th, 2017|CatchThis News, Name Reviews|Comments Off on Rooting for a winner: Name review of Dandelion

What’s the Gig deal? Name review of Gig car share

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The Bay Area is undeniably the wild west of new tech. And if Uber and Lyft thought this town ain’t big enough for the both of them, well, they’ve got another thing coming; there’s a new horse in town. The next means...
By |June 8th, 2017|CatchThis News, Name Reviews|Comments Off on What’s the Gig deal? Name review of Gig car share

About face! Name review of Dotdash

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In the tech world, if you don't evolve, you fall behind. And when you fall too far behind, even the most up to date Mapquest directions won’t necesarily get you caught back up. (Just ask Jeeves. Or Yahoo.) About.com, founded at...
By |May 18th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on About face! Name review of Dotdash

How the mighty have fallen: Name review of Oath and Altaba 

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A lot of shuffling has taken place with Yahoo recently. In February of this year, the terms were finalized in a deal by which Yahoo would be bought over by Verizon. A lot of Yahoo’s value comes from the fact...
By |April 13th, 2017|CatchThis News, Name Reviews|Comments Off on How the mighty have fallen: Name review of Oath and Altaba 

Polly want to savor the journey? Name review of Véa crackers

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If you are what you eat, then everyone is surely part Mondelez. Mondelez is a food conglomerate that owns many notables, from Chips Ahoy to Philadelphia Cream Cheese to Triscuits and Wheat Thins. Yes, that’s right. The two most polar...
By |March 8th, 2017|CatchThis News, Name Reviews|Comments Off on Polly want to savor the journey? Name review of Véa crackers

Come again? Name review of Caavo home entertainment system

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from www.caavo.com Caavo is a device that unifies all the doodads plugged into your TV. It’s a home entertainment bundler, connecting your TV, DVR, videogames, streaming channels, laptop, yada yada yada. I’m flipping through channels, trying to find a reason...
By |February 14th, 2017|CatchThis News, Company Naming, Name Reviews, Product Naming|Comments Off on Come again? Name review of Caavo home entertainment system