CatchThis Naming Company Blog
Category Archives: Name Review
I can definitively say that I am not the target market for Lamborghini. My dream car is a hybrid 4-wheel drive minivan – sliding doors, great gas mileage, good for ski trips . . . I mean, what more can … More »
As I write this, I’m mindful of my colleague Mark Skoultchi’s recent review of Kraft Mondelez, in which he so rightly pointed out that folks are way too quick to jump all over almost any big name launch. This phenomenon … More »
Just when I think I’ve seen every possible kind of bad verbal branding, from awful taglines to bizarre product and company naming, something comes along that manages to shock me. This time the honor goes to Philadelphia Cream Cheese, whose … More »
Much like death and taxes, diet drugs will always be with us, from the low-tech caffeine overdose of Dexatrim to the now-banned prescription pill Meridia. We all want to lose weight, and lose it now, with as little effort as … More »
So what to make of the new name for Kraft’s global snack business. Well, now that the dust has mostly settled and the predictable stream of vitriol over the choice of name has receded, we can have a fair and … More »
Thanks to PayPal’s new mobile card reader, the buck doesn’t stop, but starts Here™, –or rather, wherever your smartphone or tablet happens to be. The triangular attachment fits into your headphone jack, and you can use it to swipe your … More »
In a bit of weird and wonderful marketing news, Kellogg’s has created a limited-edition cereal called “Totes Amazeballs” — after seeing a tweet from Tim Burgess, frontman of the Britpop band The Charlatans. “I heard someone use the expression ‘totes … More »
When I first saw the article, Malt-O-Meal Changes Name to MOM Brands to Reflect Growth, my first impression was of the familiar, comforting Malt-O-Meal box now saying something like MOM Cereal instead. Would the imagery change as well? Would packages feature … More »
From Midnight in Paris to White Diamonds, the fragrance industry’s brand names have always reeked of fantasy, with promises spun out of thin air. And the fantasies are usually carefully orchestrated by gender. Just compare brand names like Chantilly, L’Air … More »
Is your coffee female or male? You’ve probably never thought about it, but Starbucks has now forced your hand. Their new, lighter coffee roast is called Starbucks Blonde – and that’s “blonde” with an “e”, which normally means it applies … More »