CatchThis Naming Company Blog
Category Archives: Name Review
Quick: What do Gucci, Yves St. Laurent, Balenciaga, Puma and Bottega Venetta have in common? If you’ve been following the marketing news, you’ll know that they’re all subsidiaries of the French holding company formerly known as PPR (an initialism for … More »
Ah, the hearts and purse strings of the mobile masses are so fickle. One minute we’re devoted to one device, the next, twitterpated by another technology. At one point, HTC was the wunderkind of the wireless world, elevating itself from … More »
From the man who co-founded Warby Parker and brought cachet to cheap eyeglasses, now comes another groundbreaking brand: Harry’s. The brainchild of Jeff Raider and Andy Katz-Mayfield, Harry’s is a direct-to-consumer online boutique offering high-quality shaving gear at half the … More »
The devil doesn’t wear Prada, she wears a Girl Scout uniform. Or at least she does from February through March, when she haunts the doorways of your local grocery store. She arrives just in time for your New Year resolutions … More »
Love it or hate it, the premise of Google Glass (scheduled for release this year) is a real eye-opener. The wearable computer, which looks like a pair of futuristic eyeglasses, lets you do everything from texting and web-surfing to recording … More »
To the delight of humor columnists everywhere, the U.S. Postal Service is launching a clothing line dubbed Rain Heat & Snow. Really. Well, actually, the Postal Service is simply licensing its unofficial motto to an Ohio clothing company who’s creating … More »
Certain words are so overused that they have lost their meaning, especially in the crowded consumer food and beverage space (case in point—“natural,” “green,” and “organic”). What’s one of the most tired terms? We think it’s “real.” A quick search … More »
You cannot separate brand naming from brand strategy. Apple’s Retina brand name stands out as a singular example of the potential of an integrated, long-term approach to brand building. With a simple name the company transformed a technical spec of little … More »
It’s not often that film titles get media coverage, but then The Hobbit is no ordinary film – or should we say, trilogy of films. Peter Jackson, the force behind the Lord of the Rings film trilogy, finally overcame myriad … More »
I have to admit, I’ve taken Tylenol PM when I really didn’t have any pain. Sometimes when sleep has eluded you for a couple of nights, it’s okay to accept a teensy bit of OTC help (at least that’s what … More »