CatchThis Naming Company Blog
Category Archives: In-the-News
Here at Catchword HQ, we’re all about balance and clarity. (Well, except for our annual Punctuation Party where everyone dresses up as their favorite punctuation mark). We believe in the relative equity between actions and words. The consequences of using … More »
The naming gurus here at Catchword were delighted to see a recent project come to fruition with the launch of North of Nine Communications, a Burson-Marsteller company specializing in PR for tech clients. They were a ton of fun to … More »
Even though it was unveiled back in 2009, the Nissan Leaf is only now appearing in commercials and on billboards near you. It seats 5 adults and has a range of about 100 miles, goes up to 90 mph (really?), … More »
In the midst of the current financial wreckage, the big news is about a big buyout: the New York Stock Exchange is gonna get bought. At the moment it’s not clear who the new owners will be – the German … More »
The lovely and talented Ben Zimmer wrote a wonderful Week in Review column this weekend about the ridiculous battle between Apple and Amazon over the name AppStore. (Apple is suing Amazon for using it, as if they could own such … More »
The fabulous South by Southwest festival is currently rocking Austin with truckloads of entertainment. Over the years it has expanded to include film and comedy, but the main draw for most folks is the reason it started: indie music. Everyone … More »
Recently I was invited to speak at the CalFresh Forum in Sacramento, an event put on by the California Food Policy Advocates and the California Department of Social Services. I was part of a workshop focusing on the new brand: the … More »
Yesterday on Twitter someone started a meme called #AwfulCereal. The point was not, as many people mistakenly thought, to post the name of the cereal you happen to dislike – because honestly, no one cares about that. Really. They don’t. … More »
We were delighted to learn that a project we worked on nearly three years ago has finally come to market. At this year’s CES, Seeker Technology debuted the pipSqueak, a handy little device that lets you know when you’ve got … More »
Hooray! The American Name Society (of which I am a proud, dues-paying member) has announced their name of the year – it’s the Icelandic volcano that shut down Europe for a couple of weeks. Eyjafjallajökull (pronounced [ˈɛɪjaˌfjatl̥aˌjœkʰʏtl̥] ( listen)) — is Icelandic … More »