Startup Naming in 2016: TechCrunch Disrupt SF’s Startup Battlefield Name Roundup

TechCrunch Disrupt SF 2016 startup names
TechCrunch Disrupt SF’s annual Startup Battlefield was last week, where 30 startups competed for 50 thousand bones. Here at Catchword, we like to keep up with the shiniest tech innovation trends. But we pay even more attention to the new company names!...
By |September 20th, 2016|Company Naming, In-the-News|Comments Off on Startup Naming in 2016: TechCrunch Disrupt SF’s Startup Battlefield Name Roundup

Catchword founder Maria Cypher profiled by NamesCon

Catchword and Just The Word principal Maria Cypher
We are very proud to report that our very own Maria Cypher, founding partner of Catchword and Just The Word, has been profiled by NamesCon as part of their Women in Domaining series. Learn more about our fearless leader and...
By |September 1st, 2016|In-the-News|Comments Off on Catchword founder Maria Cypher profiled by NamesCon

Better … Stronger… Faster. The new CatchwordBranding.com is a comprehensive resource for company and product naming

CWHomeScreenShot
As you no doubt have noticed by now, Catchword’s got some new digs on the old interwebs. After a thorough redesign process, we are very proud to roll out the shinier, prettier, more powerful model! We believe the new site is...
By |August 30th, 2016|In-the-News|Comments Off on Better … Stronger… Faster. The new CatchwordBranding.com is a comprehensive resource for company and product naming

Olympic Trademark Tyranny: The IOC’s Aggressive Mark Protection Harms Athletes

International Olympic Committee - Olympic flag
The XXXIst Summer Olympics may have concluded Sunday, but the International Olympic Committee’s aggressive protection of the Olympics® trademark continues unabated. Like the NFL with the Super Bowl® (that is, “the Big Game”) and the NCAA with March Madness® (AKA...
By |August 24th, 2016|In-the-News, News, Trademark|Comments Off on Olympic Trademark Tyranny: The IOC’s Aggressive Mark Protection Harms Athletes

Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2

Dad and son robots
Last time in our survey of chatbot names from MobileBeat 2016, we talked about several noteworthy bot-less entrants. Today we’ll review a few of the bot-iful, including the surprise winner of the first-ever International Botathon. Botender: This San Francisco company’s offering also received...
By |August 4th, 2016|Branding, Company Naming, In-the-News, Product Naming|Comments Off on Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2

Bot Bonanza: MobileBeat 2016 Name Highlights, Part 1

Bots Blog
Bots—the cyber assistants we’ll all be using soon to make travel plans, shop, place orders at restaurants, and even answer messages, at least according to Silicon Valley pundits. VentureBeat founder Matt Marshall stated there are now more than 10,000 chatbots...
By |July 25th, 2016|Branding, Company Naming, In-the-News, Product Naming|Comments Off on Bot Bonanza: MobileBeat 2016 Name Highlights, Part 1

Virtual Reality Startup Vrse Changes Name to ‘Within’ – Founder Realizes Company Names Must Be Pronounceable

VR
Vrse, a virtual reality film startup, has raised a bunch of money and changed its name to Within, said company founder and music video producer Chris Milk. “People reading our name often don’t know how to say it, and people...
By |July 6th, 2016|Company Naming, In-the-News|Comments Off on Virtual Reality Startup Vrse Changes Name to ‘Within’ – Founder Realizes Company Names Must Be Pronounceable

Catchword Names Corning’s New Spin-Off, Versalume

light_diffusing_fiber_2
Over the years, Catchword has had the pleasure of partnering with Corning to name innovative products such as ClearCurve (flexible fiber-optic technology), Concore (ion-exchanged glass), Lotus (exceptionally stable and pure display glass), Willow (thin, flexible glass for ultra-slim displays), and Fibrance (highly flexible, optical fiber...
By |June 30th, 2016|Catchword Naming Work, Company Naming, In-the-News|Comments Off on Catchword Names Corning’s New Spin-Off, Versalume

SWonderful: SXSWi 2016 Name Roundup, Part 2

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Yesterday we embraced the Monosyllabic Metaphors of South by Southwest Interactive 2016. Today we move on to Funky Spelling and Curious Capitalization. Funky Spelling Ah, the allure of tweaking a letter or two to distinguish your company or product. Dubbed...
By |March 24th, 2016|Brand Naming, In-the-News, Naming Tips, Product Naming|Comments Off on SWonderful: SXSWi 2016 Name Roundup, Part 2

SWonderful: SXSWi 2016 Name Roundup, Part 1

SXSWi-1
South by Southwest Interactive has been the place to launch your cool new company and see the latest trends in tech for 23 years (SXSW music and film has been going strong for 30). Whether you still love it or...
By |March 22nd, 2016|Brand Naming, Company Naming, In-the-News, Product Naming|Comments Off on SWonderful: SXSWi 2016 Name Roundup, Part 1