Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2

Dad and son robots
Last time in our survey of chatbot names from MobileBeat 2016, we talked about several noteworthy “bot”-less entrants. Today we’ll review a few of the “bot”-iful, including the surprise winner of the first-ever International Botathon. Dadbot & Sonbot Botender: This San Francisco company’s...
By |August 4th, 2016|Branding, Company Naming, In-the-News, Product Naming|Comments Off on Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2

Bot Bonanza: MobileBeat 2016 Name Highlights, Part 1

Bots Blog
Bots—the cyber assistants we’ll all be using soon to make travel plans, shop, place orders at restaurants, and even answer messages, at least according to Silicon Valley pundits. VentureBeat founder Matt Marshall stated there are now more than 10,000 chatbots...
By |July 25th, 2016|Branding, Company Naming, In-the-News, Product Naming|Comments Off on Bot Bonanza: MobileBeat 2016 Name Highlights, Part 1

Virtual Reality Startup Vrse Changes Name to ‘Within’ – Founder Realizes Company Names Must Be Pronounceable

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Vrse, a virtual reality film startup, has raised a bunch of money and changed its name to Within, said company founder and music video producer Chris Milk. “People reading our name often don’t know how to say it, and people...
By |July 6th, 2016|Company Naming, In-the-News|Comments Off on Virtual Reality Startup Vrse Changes Name to ‘Within’ – Founder Realizes Company Names Must Be Pronounceable

Catchword Names Corning’s New Spin-Off, Versalume

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Over the years, Catchword has had the pleasure of partnering with Corning to name innovative products such as ClearCurve (flexible fiber-optic technology), Concore (ion-exchanged glass), Lotus (exceptionally stable and pure display glass), Willow (thin, flexible glass for ultra-slim displays), and Fibrance (highly flexible, optical fiber...
By |June 30th, 2016|Catchword Naming Work, Company Naming, In-the-News|Comments Off on Catchword Names Corning’s New Spin-Off, Versalume

SWonderful: SXSWi 2016 Name Roundup, Part 2

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Yesterday we embraced the Monosyllabic Metaphors of South by Southwest Interactive 2016. Today we move on to Funky Spelling and Curious Capitalization. Funky Spelling Ah, the allure of tweaking a letter or two to distinguish your company or product. Dubbed...
By |March 24th, 2016|Brand Naming, In-the-News, Naming Tips, Product Naming|Comments Off on SWonderful: SXSWi 2016 Name Roundup, Part 2

SWonderful: SXSWi 2016 Name Roundup, Part 1

SXSWi-1
South by Southwest Interactive has been the place to launch your cool new company and see the latest trends in tech for 23 years (SXSW music and film has been going strong for 30). Whether you still love it or...
By |March 22nd, 2016|Brand Naming, Company Naming, In-the-News, Product Naming|Comments Off on SWonderful: SXSWi 2016 Name Roundup, Part 1

When to Change Your Name Because of Current Events

TataMotors
The gammadion cross is an ancient religious symbol that Hindus and Buddhists have considered sacred and auspicious since the second century B.C. A plus sign with its four legs bent at 90 degrees, the cross is known better by a different name--the...
By |March 9th, 2016|In-the-News|Comments Off on When to Change Your Name Because of Current Events

.Cloud gTLD Advice: If You’re Wondering, Feel Free to Ignore the .Cloud URL

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This is just a friendly reminder that just because something is newly available for purchase, or heralded as the next big thing, or advertised as eminently necessary, doesn’t mean you should buy it. This includes Snuggies, combination PB and J...
By |February 17th, 2016|Branding, In-the-News, Naming Tips|Comments Off on .Cloud gTLD Advice: If You’re Wondering, Feel Free to Ignore the .Cloud URL

Catchword’s Favorite Names of Endearment

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Hello friends and lovers. Tis the season where drugstores become candy shoppes, dating websites rake it in, and reservations for two are harder to come by than they were on Noah's Ark. In light of that, I thought I'd share this article...
By |February 11th, 2016|Catchword, Fun Stuff, In-the-News|Comments Off on Catchword’s Favorite Names of Endearment

RIP Motorola: 1930—Present (…Sorta)

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Companies get bought and sold, folded in and spun off all the time. It's a matter of business, of profits and losses and an ever shifting constellation of competitors and jockeying for position—this is how our system works. NO NEED...
By |January 14th, 2016|Brand Naming, Branding, Fun Stuff, In-the-News|Comments Off on RIP Motorola: 1930—Present (…Sorta)