Do you have a reservation? Name review of Donald Trump’s new Scion Hotels

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Donald J. Trump, a man who needs no introduction, is gearing up to launch a new line of hotels in 2017. They’re called "Scion Hotels." The most conspicuous part of the name is actually an absence… where’s the T word?...
By |November 16th, 2016|Branding, CatchThis News, In-the-News, Name Reviews|Comments Off on Do you have a reservation? Name review of Donald Trump’s new Scion Hotels

Catchword’s Mochidoki judged one of the top brand names of 2016 by London International Awards

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The prestigious London International Awards (LIA) announced Monday that Catchword's Mochidoki is a 2016 silver winner in the category of Naming (there were no gold winners in the category this year).  More than 30 entries from around the globe vied for...
By |November 9th, 2016|CatchThis News, Catchword Naming Work, In-the-News, Product Naming|Comments Off on Catchword’s Mochidoki judged one of the top brand names of 2016 by London International Awards

The Politics of Names, part 2 – Kasich, Crapo, and Trump v Clinton

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As we learned last time, onomastics is the linguistic study of names. The impact of names in the political realm is a topic of recent studies and is right up our alley at Catchword. Kaysitch? Kahsick? Pronounceability of candidate names...
By |November 8th, 2016|CatchThis News, In-the-News, Language Use|Comments Off on The Politics of Names, part 2 – Kasich, Crapo, and Trump v Clinton

The Politics of Names – Onomastics and Elections, part 1

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Onomastics is the branch of linguistics that deals with names. (Yes, “onomastics” -- slip that one into your next cocktail party conversation!) But the influence of names in the political arena has an effect far beyond that of linguistic observation. Studies of...
By |November 4th, 2016|CatchThis News, In-the-News, Language Use|Comments Off on The Politics of Names – Onomastics and Elections, part 1

Catchword co-founder Laurel Sutton to judge newest category for London International Awards

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Catchword’s own Laurel Sutton has been tapped to serve on the first-ever Verbal Identity jury for the prestigious London International Awards (LIA) to begin next week in Las Vegas. She will be the first full-time professional namer at LIA. LIA...
By |September 27th, 2016|CatchThis News, In-the-News|Comments Off on Catchword co-founder Laurel Sutton to judge newest category for London International Awards

Startup Naming in 2016: TechCrunch Disrupt SF’s Startup Battlefield Name Roundup

TechCrunch Disrupt SF 2016 startup names
TechCrunch Disrupt SF’s annual Startup Battlefield was last week, where 30 startups competed for 50 thousand bones. Here at Catchword, we like to keep up with the shiniest tech innovation trends. But we pay even more attention to the new company names!...
By |September 20th, 2016|Company Naming, In-the-News|Comments Off on Startup Naming in 2016: TechCrunch Disrupt SF’s Startup Battlefield Name Roundup

Catchword founder Maria Cypher profiled by NamesCon

Catchword and Just The Word principal Maria Cypher
We are very proud to report that our very own Maria Cypher, founding partner of Catchword and Just The Word, has been profiled by NamesCon as part of their Women in Domaining series. Learn more about our fearless leader and...
By |September 1st, 2016|In-the-News|Comments Off on Catchword founder Maria Cypher profiled by NamesCon

Better … Stronger… Faster. The new CatchwordBranding.com is a comprehensive resource for company and product naming

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As you no doubt have noticed by now, Catchword’s got some new digs on the old interwebs. After a thorough redesign process, we are very proud to roll out the shinier, prettier, more powerful model! We believe the new site is...
By |August 30th, 2016|In-the-News|Comments Off on Better … Stronger… Faster. The new CatchwordBranding.com is a comprehensive resource for company and product naming

Olympic Trademark Tyranny: The IOC’s Aggressive Mark Protection Harms Athletes

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The XXXIst Summer Olympics may have concluded Sunday, but the International Olympic Committee’s aggressive protection of the Olympics® trademark continues unabated. Like the NFL with the Super Bowl® (that is, “the Big Game”) and the NCAA with March Madness® (AKA...
By |August 24th, 2016|In-the-News, News, Trademark|Comments Off on Olympic Trademark Tyranny: The IOC’s Aggressive Mark Protection Harms Athletes

Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2

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Last time in our survey of chatbot names from MobileBeat 2016, we talked about several noteworthy bot-less entrants. Today we’ll review a few of the bot-iful, including the surprise winner of the first-ever International Botathon. Botender: This San Francisco company’s offering also received...
By |August 4th, 2016|Branding, Company Naming, In-the-News, Product Naming|Comments Off on Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2