Stadium Naming Fumbles and Fouls

Talking_Stick_Resort_Arena (2)
If you are a sports fan, or have ever lived with one, you know that true fans don’t just know their players’ names, numbers, and stats. They live and die with them every season. But, as arena-naming rights continue to...
By |January 31st, 2017|Branding, CatchThis News, In-the-News|Comments Off on Stadium Naming Fumbles and Fouls

gTLD trends: .XYZ leads the gTLD pack, but .COM still rules the roost

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It’s been more than two years since the new gTLDs started to be released. Meant to provide companies and individuals with a plethora of options for where to register their domains, these extensions inspired betting left and right as to...
By |January 4th, 2017|CatchThis News, Domain Names, In-the-News|Comments Off on gTLD trends: .XYZ leads the gTLD pack, but .COM still rules the roost

Catchword’s Maria Cypher quoted in CBC story on new .eco TLD

CBC News
Catchword founder and executive creative director Maria Cypher was quoted in the CBC's story on the new .eco top-level domain: Imagine sitting across from your friend at a pub, several pints in, with a big idea — one that could...
By |December 8th, 2016|CatchThis News, In-the-News|Comments Off on Catchword’s Maria Cypher quoted in CBC story on new .eco TLD

Pump the brakes! Audi e-tron name review

from www.audi.com
Audi has had a few electric versions of their existing models for a while, using the descriptor "e-tron" to designate electronic (e.g., the Audi A3 e-tron). But now, they are gearing up to offer an all new, all-electric SUV that is simply...
By |December 6th, 2016|CatchThis News, In-the-News, Name Reviews|Comments Off on Pump the brakes! Audi e-tron name review

Do you have a reservation? Name review of Donald Trump’s new Scion Hotels

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Donald J. Trump, a man who needs no introduction, is gearing up to launch a new line of hotels in 2017. They’re called "Scion Hotels." The most conspicuous part of the name is actually an absence… where’s the T word?...
By |November 16th, 2016|Branding, CatchThis News, In-the-News, Name Reviews|Comments Off on Do you have a reservation? Name review of Donald Trump’s new Scion Hotels

Catchword’s Mochidoki judged one of the top brand names of 2016 by London International Awards

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The prestigious London International Awards (LIA) announced Monday that Catchword's Mochidoki is a 2016 silver winner in the category of Naming (there were no gold winners in the category this year).  More than 30 entries from around the globe vied for...
By |November 9th, 2016|CatchThis News, Catchword Naming Work, In-the-News, Product Naming|Comments Off on Catchword’s Mochidoki judged one of the top brand names of 2016 by London International Awards

The Politics of Names, part 2 – Kasich, Crapo, and Trump v Clinton

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As we learned last time, onomastics is the linguistic study of names. The impact of names in the political realm is a topic of recent studies and is right up our alley at Catchword. Kaysitch? Kahsick? Pronounceability of candidate names...
By |November 8th, 2016|CatchThis News, In-the-News, Language Use|Comments Off on The Politics of Names, part 2 – Kasich, Crapo, and Trump v Clinton

The Politics of Names – Onomastics and Elections, part 1

trump__clinton
Onomastics is the branch of linguistics that deals with names. (Yes, “onomastics” -- slip that one into your next cocktail party conversation!) But the influence of names in the political arena has an effect far beyond that of linguistic observation. Studies of...
By |November 4th, 2016|CatchThis News, In-the-News, Language Use|Comments Off on The Politics of Names – Onomastics and Elections, part 1

Catchword co-founder Laurel Sutton to judge newest category for London International Awards

lialogo
Catchword’s own Laurel Sutton has been tapped to serve on the first-ever Verbal Identity jury for the prestigious London International Awards (LIA) to begin next week in Las Vegas. She will be the first full-time professional namer at LIA. LIA...
By |September 27th, 2016|CatchThis News, In-the-News|Comments Off on Catchword co-founder Laurel Sutton to judge newest category for London International Awards

Startup Naming in 2016: TechCrunch Disrupt SF’s Startup Battlefield Name Roundup

TechCrunch Disrupt SF 2016 startup names
TechCrunch Disrupt SF’s annual Startup Battlefield was last week, where 30 startups competed for 50 thousand bones. Here at Catchword, we like to keep up with the shiniest tech innovation trends. But we pay even more attention to the new company names!...
By |September 20th, 2016|Company Naming, In-the-News|Comments Off on Startup Naming in 2016: TechCrunch Disrupt SF’s Startup Battlefield Name Roundup