CatchThis Naming Company Blog
Category Archives: In-the-News
After much speculation, Xbox revealed the name of its new console today: the Xbox One. Wait, huh? You know, “one,” as in “the one,” or the first “one” of its kind. Except that this Xbox isn’t the first one, and … More »
Whenever and wherever catastrophe strikes, an opportunist lies in wait. As soon as a hashtag takes flight on Twitter, some hustler’s milking that meme for profit, slapping it on T-shirts, mugs, and schwag. Case in point: two people filed trademarks … More »
Mashable.com recently ran a piece about Baby Name Apps. The article by Vignesh Ramachandran lists 10 apps that help parents-to-be choose a baby name. The apps feature tools ranging from name etymology to a poll for your Facebook friends. CLICK … More »
Mashable.com ran a piece today about Babies Named After the Internet and Tech. The article by Vignesh Ramachandran gives eight examples of baby names inspired by current techie trends. CLICK HERE to read the full article including some quotes from … More »
FastCompany.com recently had an article about the title of Jack The Giant Slayer, Warner Bros.’s latest fantasy adventure film based on the fairy tales, “Jack the Giant Killer” and “Jack and the Beanstalk”. The piece by Lindsey Kratochwill talks about … More »
The recent scandal over horse meat found in fast food hamburgers and IKEA meatballs made us wonder. Maybe it’s time to rebrand horse meat. Maybe with a new name the meat could be enjoyed openly, and there wouldn’t be so … More »
This blog post originally appeared at the DuetsBlog. Besides the big story of American Airlines taking over US Airways, recent news of acquisitions includes the buyout of OfficeMax Inc by its larger rival Office Depot. The Depot insists that the deal was a … More »
This blog originally appeared in Fast Company. We’ve always known that the golden age of air travel is long gone. The fabled United tagline “Fly the Friendly Skies” seems quaint, a by-product of a time when food was actually available and … More »
This week’s big branding news was that Research In Motion, maker of the BlackBerry cell phone, is changing their name to BlackBerry. No doubt this is a smart move for the company, as BlackBerry is a far more recognized name … More »
Walking the floor of the 2013 Consumer Electronics Show (CES) in Las Vegas, you get to enjoy the creative output of the world’s tech marketers. Much of the naming tends to be derivative; you see lots of new iSomethings, for instance. … More »