Catchword celebrates 19 years of naming

Catchword top naming agency in recently updated Tribune Tower
May 1998 -- Bill Clinton is in the White House, buffeted by the Lewinsky scandal, while the Department of Justice and 20 states file an anti-trust case against Microsoft. The Dow Jones has blown past the 9,000 mark for the...
By |May 9th, 2017|CatchThis News, Catchword, In-the-News|Comments Off on Catchword celebrates 19 years of naming

Clutch features Catchword as Leading Naming Agency for 2017

Catchword Top Naming Agency 2017
We at Catchword are very proud to announce our selection as a Clutch Leading Naming Agency for 2017. Clutch, a top ratings platform for professional service agencies, helps businesses find the best creative services partner through extensive research and customer reviews. Catchword...
By |May 2nd, 2017|CatchThis News, In-the-News|Comments Off on Clutch features Catchword as Leading Naming Agency for 2017

Got lacteal secretions from healthy cows? The FDA, the DAIRY Pride Act, and “milk” in food names

Got Milk
We all remember the California Milk Processor Board's famous question. But before we can ask ourselves if we've got milk, we need to agree on what milk is. A fellowship of US Congresspeople is pushing a bill (the DAIRY Pride...
By |April 4th, 2017|CatchThis News, In-the-News, Language Use, Product Naming|Comments Off on Got lacteal secretions from healthy cows? The FDA, the DAIRY Pride Act, and “milk” in food names

Catchword’s Laurel Sutton quoted in Washington Post

Catchword in Washington Post
Catchword's very own Laurel Sutton was consulted by WaPo reporter Hayley Tsukayama on Samsung's selection of "Bixby" for its new AI assistant. If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant....
By |March 28th, 2017|CatchThis News, In-the-News, Product Naming|Comments Off on Catchword’s Laurel Sutton quoted in Washington Post

Stadium Naming Fumbles and Fouls

Talking_Stick_Resort_Arena (2)
If you are a sports fan, or have ever lived with one, you know that true fans don’t just know their players’ names, numbers, and stats. They live and die with them every season. But, as arena-naming rights continue to...
By |January 31st, 2017|Branding, CatchThis News, In-the-News|Comments Off on Stadium Naming Fumbles and Fouls

gTLD trends: .XYZ leads the gTLD pack, but .COM still rules the roost

top-10-gtlds
It’s been more than two years since the new gTLDs started to be released. Meant to provide companies and individuals with a plethora of options for where to register their domains, these extensions inspired betting left and right as to...
By |January 4th, 2017|CatchThis News, Domain Names, In-the-News|Comments Off on gTLD trends: .XYZ leads the gTLD pack, but .COM still rules the roost

Catchword’s Maria Cypher quoted in CBC story on new .eco TLD

CBC News
Catchword founder and executive creative director Maria Cypher was quoted in the CBC's story on the new .eco top-level domain: Imagine sitting across from your friend at a pub, several pints in, with a big idea — one that could...
By |December 8th, 2016|CatchThis News, In-the-News|Comments Off on Catchword’s Maria Cypher quoted in CBC story on new .eco TLD

Pump the brakes! Audi e-tron name review

from www.audi.com
Audi has had a few electric versions of their existing models for a while, using the descriptor "e-tron" to designate electronic (e.g., the Audi A3 e-tron). But now, they are gearing up to offer an all new, all-electric SUV that is simply...
By |December 6th, 2016|CatchThis News, In-the-News, Name Reviews|Comments Off on Pump the brakes! Audi e-tron name review

Do you have a reservation? Name review of Donald Trump’s new Scion Hotels

trumphotel
Donald J. Trump, a man who needs no introduction, is gearing up to launch a new line of hotels in 2017. They’re called "Scion Hotels." The most conspicuous part of the name is actually an absence… where’s the T word?...
By |November 16th, 2016|Branding, CatchThis News, In-the-News, Name Reviews|Comments Off on Do you have a reservation? Name review of Donald Trump’s new Scion Hotels

Catchword’s Mochidoki judged one of the top brand names of 2016 by London International Awards

MOCHIDOKI - 500x325
The prestigious London International Awards (LIA) announced Monday that Catchword's Mochidoki is a 2016 silver winner in the category of Naming (there were no gold winners in the category this year).  More than 30 entries from around the globe vied for...
By |November 9th, 2016|CatchThis News, Catchword Naming Work, In-the-News, Product Naming|Comments Off on Catchword’s Mochidoki judged one of the top brand names of 2016 by London International Awards