SWonderful: SXSWi 2016 Name Roundup, Part 2

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Yesterday we embraced the Monosyllabic Metaphors of South by Southwest Interactive 2016. Today we move on to Funky Spelling and Curious Capitalization. Funky Spelling Ah, the allure of tweaking a letter or two to distinguish your company or product. Dubbed...
By |March 24th, 2016|Brand Naming, In-the-News, Naming Tips, Product Naming|Comments Off on SWonderful: SXSWi 2016 Name Roundup, Part 2

SWonderful: SXSWi 2016 Name Roundup, Part 1

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South by Southwest Interactive has been the place to launch your cool new company and see the latest trends in tech for 23 years (SXSW music and film has been going strong for 30). Whether you still love it or...
By |March 22nd, 2016|Brand Naming, Company Naming, In-the-News, Product Naming|Comments Off on SWonderful: SXSWi 2016 Name Roundup, Part 1

When to Change Your Name Because of Current Events

TataMotors
The gammadion cross is an ancient religious symbol that Hindus and Buddhists have considered sacred and auspicious since the second century B.C. A plus sign with its four legs bent at 90 degrees, the cross is known better by a different name...
By |March 9th, 2016|In-the-News|Comments Off on When to Change Your Name Because of Current Events

.Cloud gTLD Advice: If You’re Wondering, Feel Free To Ignore The .Cloud URL

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This is just a friendly reminder that just because something is newly available for purchase, or heralded as the next big thing, or advertised as eminently necessary, doesn’t mean you should buy it. This includes Snuggies, combination PB and J...
By |February 17th, 2016|Branding, In-the-News, Naming Tips|Comments Off on .Cloud gTLD Advice: If You’re Wondering, Feel Free To Ignore The .Cloud URL

Catchword’s Favorite Names of Endearment

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Hello friends and lovers. Tis the season where drugstores become candy shoppes, dating websites rake it in, and reservations for two are harder to come by than they were on Noah's Ark. In light of that, I thought I'd share this article...
By |February 11th, 2016|Catchword, Fun Stuff, In-the-News|Comments Off on Catchword’s Favorite Names of Endearment

RIP Motorola: 1930—Present (…Sorta)

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Companies get bought and sold, folded in and spun off all the time. It's a matter of business, of profits and losses and an ever shifting constellation of competitors and jockeying for position—this is how our system works. NO NEED...
By |January 14th, 2016|Brand Naming, Branding, Fun Stuff, In-the-News|Comments Off on RIP Motorola: 1930—Present (…Sorta)

CES La Vie: The 8 Most Notable Names at CES 2016

Every year, thousands flock to Las Vegas for the Consumer Electronics Show to catch a glimpse of some of the most exciting technology on the horizon. From cute robots to fridges that can read your email, innovation always abounds, but...
By |January 6th, 2016|Fun Stuff, In-the-News|Comments Off on CES La Vie: The 8 Most Notable Names at CES 2016

Pop’s Pops: Pepsi’s Craft Soda Roundup

Stubborn
Gone are the simple days. The days when pa would drive us in the Packard down to the druggist, throw us a nickel for the soda jerk. But while we no longer live in the 50’s, nostalgia never dies, even...
By |November 11th, 2015|Brand Naming, Branding, In-the-News|Comments Off on Pop’s Pops: Pepsi’s Craft Soda Roundup

I’m Blushing A Light Shade of YouTube Red

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YouTube just revealed the name of their new ad-free, paid subscription service: YouTube Red.  Eponymous of their eminently recognizable color scheme, I presume. But this namer who shall remain nameless couldn't help but observe that, well, YouTube Red bears a...
By |October 22nd, 2015|Brand Naming, Fun Stuff, In-the-News, Language Use|Comments Off on I’m Blushing A Light Shade of YouTube Red

AB InBev SABMiller Merger Name Game

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Hi folks. As you may know, the beer world has fermented a fusion. AB InBev and SABMiller, the two largest brewers in the world, reached an agreement on a merger. AB InBev gave them the old ‘there ain’t room in this...
By |October 16th, 2015|Catchword, Fun Stuff, In-the-News|Comments Off on AB InBev SABMiller Merger Name Game