Catchword hosts German naming partner Werner Brandl

Werner Brandl and Maria Cypher at Catchword Oakland
Catchword had the pleasure and honor of hosting our good friend and German naming partner Werner Brandl last week. We spent four days sharing views on creative, linguistics, client service techniques, and global naming practices. Plus we introduced Werner to a...
By |November 10th, 2016|CatchThis News, Fun Stuff|Comments Off on Catchword hosts German naming partner Werner Brandl

Getting lost in fictional company names

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Hello everyone - writing this blog post from deep in the annals of film history. Check out this catalogue of company and product names from movies and TV shows! I learned a lot about the movie industry on this website...
By |October 26th, 2016|CatchThis News, Fun Stuff|Comments Off on Getting lost in fictional company names

Band Names of Outside Lands

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This past weekend, Golden Gate Park hosted a plethora of bands, assorted local food vendors and tens of thousands of people for the annual festival, Outside Lands. The genres of bands vary from alternative rock, electronic, folk, pop, and more...
By |August 11th, 2016|Fun Stuff|Comments Off on Band Names of Outside Lands

It’s a Bird! It’s a Plane! It’s Supername! The Best and Worst Names in Comic Books

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In honor of Comic-Con, which just finished in San Diego, we’ve assembled some of the best, worst, and weirdest superhero and villain names. There are so many evocative and memorable monikers--Batman, Black Widow, General Zod, Mystique, Ozymandias--I could never choose...
By |July 28th, 2016|Fun Stuff|Comments Off on It’s a Bird! It’s a Plane! It’s Supername! The Best and Worst Names in Comic Books

On Prescription Drugs and Tolkien Elves

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Lady of Rivendell or anti-anxiety medication? Who knew the Tolkien lexicon was the secret go-to for Big Pharma? Now I've read my share of Middle-earth lit, and Catchword has named a few prescription drugs, so I thought I'd do better than...
By |June 20th, 2016|Fun Stuff|Comments Off on On Prescription Drugs and Tolkien Elves

PopNamer: Tax Slacking

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You might have heard that tax time is a’comin. And for some reason, even though taxes are as inevitable as, well, you know, and even though it’s been the same date—April 15—since 1955, nearly a third of filers wait until the last...
By |April 12th, 2016|Fun Stuff|Comments Off on PopNamer: Tax Slacking

Catchword’s Favorite Names of Endearment

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Hello friends and lovers. Tis the season where drugstores become candy shoppes, dating websites rake it in, and reservations for two are harder to come by than they were on Noah's Ark. In light of that, I thought I'd share this article...
By |February 11th, 2016|Catchword, Fun Stuff, In-the-News|Comments Off on Catchword’s Favorite Names of Endearment

8 Reasons Mobile Games Are Named Noun + Verb (or, How Candy Crush Crushed Bejeweled)

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Temple Run Here at Catchword, it part of our DNA (not to mention part of our JOB) to decipher naming trends. And as app naming and game naming is something we are often are asked to do, I thought I’d...
By |January 27th, 2016|Brand Naming, Catchword, Fun Stuff|Comments Off on 8 Reasons Mobile Games Are Named Noun + Verb (or, How Candy Crush Crushed Bejeweled)

The Name Game: Mark Skoultchi of Catchword

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This post originally appeared on Wordnik on November 5, 2015 We here at Wordnik love talking to professional namers about the naming process. So we were delighted to have the chance to chat with Mark Skoultchi, a partner at Catchword,...
By |January 22nd, 2016|Catchword, Company Naming, Fun Stuff, Naming Tips, Product Naming|Comments Off on The Name Game: Mark Skoultchi of Catchword

RIP Motorola: 1930—Present (…Sorta)

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Companies get bought and sold, folded in and spun off all the time. It's a matter of business, of profits and losses and an ever shifting constellation of competitors and jockeying for position—this is how our system works. NO NEED...
By |January 14th, 2016|Brand Naming, Branding, Fun Stuff, In-the-News|Comments Off on RIP Motorola: 1930—Present (…Sorta)