Miss Muffet finally gets her revenge

In honor of World Nursery Rhyme Week (a UK event celebrating the importance of nursery rhymes for early learning), we spotlight these company and product names that were inspired by our favorite characters from childhood. Simple Simon's Pizza, an Oklahoma franchise...
By |November 15th, 2017|CatchThis News, Company Naming, Fun Stuff, Product Naming|Comments Off on Miss Muffet finally gets her revenge

Rob a bank? Foreign company names that struggle in English

Rabobank sign
Great names can themselves inspire action. “Nest” makes you want to get cozy at home. “The North Face” makes you want to climb something. So where does that leave “Rabobank”? Financial company Rabobank is a big deal in the Netherlands,...
By |October 24th, 2017|CatchThis News, Company Naming, Fun Stuff|Comments Off on Rob a bank? Foreign company names that struggle in English

Punny in Portland

Punny names in Portland
The City of Roses has a nose for puns. Enjoyed these while visiting Portland for pre-eclipse fun:           This last is especially cute given Portland's food truck lifestyle. Off the Grid may have started in San...
By |August 24th, 2017|CatchThis News, Fun Stuff|Comments Off on Punny in Portland

Emma & Noah still #1: Popular baby names 2016

Catchword - top baby names 2016
According to the Social Security Administration, the most popular baby names haven't changed much from the past few years, with old-fashioned and biblical being common themes. Emma is still the top baby name for girls. That's the third year in a...
By |June 22nd, 2017|CatchThis News, Fun Stuff, In-the-News|Comments Off on Emma & Noah still #1: Popular baby names 2016

Knockoff fragrance naming: may not smell as sweet, but way more entertaining

Preferred Fragrance knockoffs
Imitation fragrances are big business with a small price tag, and the names can be pretty darned entertaining. Some are inspired. Some, quite frankly, stink. I browsed a Big Lots store recently while visiting my mom in Virginia. I hadn't been...
By |January 26th, 2017|Branding, CatchThis News, Fun Stuff, Product Naming, Trademark|Comments Off on Knockoff fragrance naming: may not smell as sweet, but way more entertaining

The pseudoscience of pseudonyms: Tips for pen-name, stage-name, or nickname creation

Now is the time of year where you can read about all the top baby names from 2016, and all the predicted baby name trends of 2017. But as I was perusing those lists, I saw a news story about...
By |January 18th, 2017|CatchThis News, Fun Stuff, Naming Tips|Comments Off on The pseudoscience of pseudonyms: Tips for pen-name, stage-name, or nickname creation

Catchword hosts German naming partner Werner Brandl

Werner Brandl and Maria Cypher at Catchword Oakland
Catchword had the pleasure and honor of hosting our good friend and German naming partner Werner Brandl last week. We spent four days sharing views on creative, linguistics, client service techniques, and global naming practices. Plus we introduced Werner to a...
By |November 10th, 2016|CatchThis News, Fun Stuff|Comments Off on Catchword hosts German naming partner Werner Brandl

Getting lost in fictional company names

Hello everyone - writing this blog post from deep in the annals of film history. Check out this catalogue of company and product names from movies and TV shows! I learned a lot about the movie industry on this website...
By |October 26th, 2016|CatchThis News, Fun Stuff|Comments Off on Getting lost in fictional company names

Band Names of Outside Lands

This past weekend, Golden Gate Park hosted a plethora of bands, assorted local food vendors and tens of thousands of people for the annual festival, Outside Lands. The genres of bands vary from alternative rock, electronic, folk, pop, and more...
By |August 11th, 2016|Fun Stuff|Comments Off on Band Names of Outside Lands

It’s a Bird! It’s a Plane! It’s Supername! The Best and Worst Names in Comic Books

Batman v Superman costumes
In honor of Comic-Con, which just finished in San Diego, we’ve assembled some of the best, worst, and weirdest superhero and villain names. There are so many evocative and memorable monikers--Batman, Black Widow, General Zod, Mystique, Ozymandias--I could never choose...
By |July 28th, 2016|Fun Stuff|Comments Off on It’s a Bird! It’s a Plane! It’s Supername! The Best and Worst Names in Comic Books