From Tampons to Tablets: The Best and Worst Product Names of 2012

This article originally appeared at Marketing Profs. As a naming agency, we're constantly astounded, amused...and, yes, occasionally awestruck by the brand names that naming consultants and other marketers come up with over the course of a year. And 2012 was...
By |January 2nd, 2013|Brand Naming, Catchword, Featured, Product Naming|1 Comment

Dagnabbit is Not an Adjective: Progressive Fails on Language Use

Today's lesson is about language use, and more specifically, how to use a swear word correctly. I am usually a fan of Progressive's commercials, starring the ever-cheerful Flo; they're short and funny, and while I don't believe for a second...
By |December 7th, 2010|Featured, Fun Stuff, Language Use|10 Comments

Bandstorming: How to Name a Band

A few weeks ago, some music buddies and I decided to take the plunge and start a band. Needless to say, there have been expectations that the rhythm-guitar-player-slash-singer who also happens to be a professional namer would come up with...
By |February 12th, 2010|Featured, Fun Stuff|1 Comment