Catchword’s Mark Skoultchi featured in Mental Floss

Catchword's Mark Skoultchi on professional naming
Catchword partner Mark Skoultchi offers some insights into the naming biz in "13 Secrets of Professional Naming Consultants," which recently appeared in Mental Floss. Mark tells it like it is regarding practitioners of our profession, "'The notion that namers are hippies and...
By |July 27th, 2017|CatchThis News, Catchword, Company Naming, Product Naming|Comments Off on Catchword’s Mark Skoultchi featured in Mental Floss

Brand naming in Silicon Valley is convoluted

Catchword quoted about company naming in Android Headlines
Silicon Valley puts an incredible amount of thought into naming their products and services, and is especially careful when it comes to naming new brands, subsidiaries, or start-ups.The story of how Google got its name is well-established in the industry...
By |July 24th, 2017|Catchword in the News, Company Naming|Comments Off on Brand naming in Silicon Valley is convoluted

How tech firms like Google and Apple come up with names

Catchword in San Francisco Chronicle
Dandelion. Snapdragon. Plume. The words evoke images of flowers or a bird spreading its wings. But they’re names in the tech industry, too — a company that will focus on bringing geothermal energy systems to homes; a Qualcomm processor; and...
By |July 14th, 2017|Catchword in the News, Company Naming|Comments Off on How tech firms like Google and Apple come up with names

About face! Name review of Dotdash

In the tech world, if you don't evolve, you fall behind. And when you fall too far behind, even the most up to date Mapquest directions won’t necesarily get you caught back up. (Just ask Jeeves. Or Yahoo.) About.com, founded at...
By |May 18th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on About face! Name review of Dotdash

Upwork in New York Times

Don’t listen to President Trump. Going back to the good old days will cost us.   Shortly after Donald Trump was elected president, John Solak, a resident of Binghamton, N.Y., began lobbying the city to rename its Main Street “Trump...
By |April 26th, 2017|Company Naming, Our Names in the News|Comments Off on Upwork in New York Times

Come again? Name review of Caavo home entertainment system

from www.caavo.com Caavo is a device that unifies all the doodads plugged into your TV. It’s a home entertainment bundler, connecting your TV, DVR, videogames, streaming channels, laptop, yada yada yada. I’m flipping through channels, trying to find a reason...
By |February 14th, 2017|CatchThis News, Company Naming, Name Reviews, Product Naming|Comments Off on Come again? Name review of Caavo home entertainment system

Does renaming SnapChat just “Snap” signal a mistake? The Snap Name Review

In advance of their IPO, Snapchat is lopping off the "chat" part of their name. Among certain circles, this happened a while ago. For years, teens could be found sitting on the floor of the mall chained to an outlet declaiming,...
By |October 20th, 2016|Company Naming, Name Reviews|Comments Off on Does renaming SnapChat just “Snap” signal a mistake? The Snap Name Review

Startup Naming in 2016: TechCrunch Disrupt SF’s Startup Battlefield Name Roundup

TechCrunch Disrupt SF 2016 startup names
TechCrunch Disrupt SF’s annual Startup Battlefield was last week, where 30 startups competed for 50 thousand bones. Here at Catchword, we like to keep up with the shiniest tech innovation trends. But we pay even more attention to the new company names!...
By |September 20th, 2016|Company Naming, In-the-News|Comments Off on Startup Naming in 2016: TechCrunch Disrupt SF’s Startup Battlefield Name Roundup

The 5 Questions to Ask Yourself When Naming a Company or Product

5 Questions to Ask Yourself When Naming a Company or Product
Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company naming doesn't begin with the creative process. It begins with the development of a successful naming strategy. And that involves...
By |August 17th, 2016|Brand Naming, Company Naming, Naming Tips, Product Naming|Comments Off on The 5 Questions to Ask Yourself When Naming a Company or Product

Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2

Dad and son robots
Last time in our survey of chatbot names from MobileBeat 2016, we talked about several noteworthy bot-less entrants. Today we’ll review a few of the bot-iful, including the surprise winner of the first-ever International Botathon. Botender: This San Francisco company’s offering also received...
By |August 4th, 2016|Branding, Company Naming, In-the-News, Product Naming|Comments Off on Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2