CatchThis Naming Company Blog
Category Archives: Catchword
Way back in the dark ages of 2007, we reviewed the name Kindle in the very pages of this blog. At the time, we weren’t in love with the name, although we did point out that as a verb, it’s … More »
I might be the last person on this planet with a fast internet connection and no Netflix account. And no, not even a trial membership (I’ve learned the hard way from many a magazine subscription — which seem to be … More »
Like all techies great and small, I was all over the news of Google’s answer to Twitter/Facebook: Google+. Even though I have an account, I still haven’t figured out how to use it properly, and I don’t think I’m alone. … More »
Today’s email greeted me with news of the launch of Gilt Groupe’s new shopping site for men, Park & Bond, “the New Intersection of Men & Style.” As fellow bargain-loving fashionistas know, Gilt offers online flash sales of designer clothing and … More »
I get a lot of spam at my Catchword email addy, most of which Google thankfully deletes for me. Occasionally, though, something sneaks past the spam filter and I end up squinting at it, trying to figure out if it’s … More »
In my Creative Brief blog on June 23, I shared the importance of creating a naming brief before beginning any naming exercise. The creative brief helps keep the project on track by detailing directions on messaging, tonality, construction, and legal and … More »
We are thrilled to see the launch of ProteinSimple, formerly Cell Biosciences – one of our brightest, shiniest new names. It represents a trend in naming that we at Catchword love: communicating directly and clearly what the business is. When … More »
In the wake of ICANN’s decision to increase the number of Internet domain name endings — called generic top-level domains (gTLDs) — from the current 22, which includes such familiar domains as .com, .org and .net, everyone is asking the … More »
The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below. 5 clues. 1 famous brand name. 0 shame in defeat. Game #6: Name That … More »
I just learned about a phenomenon called Meatless Monday, a non-profit campaign intended to “help you reduce your meat consumption by 15% in order to improve your personal health and the health of the planet.” The movement actually hearkens back … More »