Catchword Naming Company Blog
Category Archives: Catchword
The Business Marketing Association of Northern California very kindly invited me to speak again at their monthly mixer. Here’s the information on my little talk, if you are so inclined to attend! For any business, large or small, your brand’s … More »
Baby bumps have been sexy for a while, but baby boomers? Think again. As more of the U.S. enters its golden years, a bevy of brands sees a golden opportunity to court an ignored demographic. According to this recent Co.Design … More »
One of the things I love most about the internet is the ability to support people I’ve never met and causes I would never have heard of, if not for, well, the internet. I microloan through Kiva; I answer questions … More »
I was lucky enough to be interviewed at the wonderful site for entrepreneurs, MO.com. I got to chat about naming, social media, what makes Catchword so gosh darn good at what we do, and our latest effort, PopNamer.com. Go have … More »
Today marks day 27 of the movement known as Occupy Wall Street. Initially conceived by the Canadian group Adbusters as a modest protest on Wall Street (and heralded with the hashtag #OccupyWallStreet), it has morphed into a “people powered movement … More »
Way back in the dark ages of 2007, we reviewed the name Kindle in the very pages of this blog. At the time, we weren’t in love with the name, although we did point out that as a verb, it’s … More »
I might be the last person on this planet with a fast internet connection and no Netflix account. And no, not even a trial membership (I’ve learned the hard way from many a magazine subscription — which seem to be … More »
Like all techies great and small, I was all over the news of Google’s answer to Twitter/Facebook: Google+. Even though I have an account, I still haven’t figured out how to use it properly, and I don’t think I’m alone. … More »
Today’s email greeted me with news of the launch of Gilt Groupe’s new shopping site for men, Park & Bond, “the New Intersection of Men & Style.” As fellow bargain-loving fashionistas know, Gilt offers online flash sales of designer clothing and … More »
I get a lot of spam at my Catchword email addy, most of which Google thankfully deletes for me. Occasionally, though, something sneaks past the spam filter and I end up squinting at it, trying to figure out if it’s … More »