Brand naming in Silicon Valley is convoluted

Catchword quoted about company naming in Android Headlines
Silicon Valley puts an incredible amount of thought into naming their products and services, and is especially careful when it comes to naming new brands, subsidiaries, or start-ups.The story of how Google got its name is well-established in the industry...
By |July 24th, 2017|Catchword in the News, Company Naming|Comments Off on Brand naming in Silicon Valley is convoluted

13 secrets of professional naming consultants

Catchword's Mark Skoultchi on professional naming
When it comes to companies and products, names matter. A slick name makes a company sound trendy and cool, while a terrible name can have customers running into the arms of the competition. Unsurprisingly, many companies take the process very...
By |July 19th, 2017|Catchword in the News|Comments Off on 13 secrets of professional naming consultants

How tech firms like Google and Apple come up with names

Catchword in San Francisco Chronicle
Dandelion. Snapdragon. Plume. The words evoke images of flowers or a bird spreading its wings. But they’re names in the tech industry, too — a company that will focus on bringing geothermal energy systems to homes; a Qualcomm processor; and...
By |July 14th, 2017|Catchword in the News, Company Naming|Comments Off on How tech firms like Google and Apple come up with names

Why Samsung’s name for its personal assistant may twist quite a few tongues

Catchword in Washington Post
If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant. Yet Bixby could be hard for some users to call upon because of the placement of one letter: the “x.” The “x” in...
By |March 23rd, 2017|Catchword in the News, Product Naming|Comments Off on Why Samsung’s name for its personal assistant may twist quite a few tongues

6 tips for naming your business from a business naming expert

It is a mistake for businesses to leave naming to the end when starting a business, says Laurel Sutton, principal at Catchword Brand Name Development. (Photo: Laurel Sutton) From researching web domains to avoiding made-up words, follow this expert's advice....
By |February 27th, 2017|Catchword in the News|Comments Off on 6 tips for naming your business from a business naming expert

How .eco domain was won: Meet the Vancouver team behind the internet’s new green turf

CBC News
In the high-stakes world of internet domains, .eco was a dream green prize — and is now finally going online Imagine sitting across from your friend at a pub, several pints in, with a big idea — one that could...
By |October 29th, 2016|Catchword in the News|Comments Off on How .eco domain was won: Meet the Vancouver team behind the internet’s new green turf

Women in Domaining Profile: Maria Cypher

Catchword and Just The Word principal Maria Cypher
Maria Cypher, Principal and Creative Director at Just the Word and Catchword Branding Maria Cypher Principal, Creative Director Just The Word, Catchword Branding Twitter | LinkedIn   Fast Facts Location: San Francisco Bay Area & New York City How long have you...
By |September 1st, 2016|Catchword in the News|Comments Off on Women in Domaining Profile: Maria Cypher

Has Donald Trump Addressed John Oliver’s “Drumpf” Segment? The ‘Last Week Tonight’ Host Issued a Bold Challenge

John Oliver "Drumpf" segment
On the latest episode of Last Week Tonight, John Oliver issued a challenge to the nation to "Make Donald Drumpf Again," referring to the Trump family's former, significantly less regal-sounding surname. Trump (or Drumpf, whichever you prefer) hasn't yet issued...
By |March 2nd, 2016|Catchword in the News|Comments Off on Has Donald Trump Addressed John Oliver’s “Drumpf” Segment? The ‘Last Week Tonight’ Host Issued a Bold Challenge

How to Pick the Perfect Name for Your Company

The name of your business is the first thing customers see and hear. Choosing the wrong one could spell disaster for your new company or lead to stalled growth later on. Think about what you want to represent now and...
By |February 1st, 2016|Catchword in the News|Comments Off on How to Pick the Perfect Name for Your Company

Verily, I Swear. Google Life Sciences Debuts a New Name

Google logo
MOUNTAIN VIEW, Calif. — Google Life Sciences, the Silicon Valley giant’s new foray into health and medicine, announced a new name Monday that slips easily off the tongue but might sound antiquated to a high-tech, life-sciences ear: Verily. “Verily, I swear,”...
By |December 7th, 2015|Catchword in the News|Comments Off on Verily, I Swear. Google Life Sciences Debuts a New Name