Why Samsung’s name for its personal assistant may twist quite a few tongues

Catchword in Washington Post
If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant. Yet Bixby could be hard for some users to call upon because of the placement of one letter: the “x.” The “x” in...
By |March 23rd, 2017|Catchword in the News, Product Naming|Comments Off on Why Samsung’s name for its personal assistant may twist quite a few tongues

6 Tips for Naming Your Business from a Business Naming Expert

Laurel Sutton, naming expert at Catchword
It is a mistake for businesses to leave naming to the end when starting a business, says Laurel Sutton, principal at Catchword Brand Name Development. (Photo: Laurel Sutton) From researching web domains to avoiding made-up words, follow this expert's advice....
By |February 27th, 2017|Catchword in the News|Comments Off on 6 Tips for Naming Your Business from a Business Naming Expert

How .eco domain was won: Meet the Vancouver team behind the internet’s new green turf

CBC News
In the high-stakes world of internet domains, .eco was a dream green prize — and is now finally going online Imagine sitting across from your friend at a pub, several pints in, with a big idea — one that could...
By |October 29th, 2016|Catchword in the News|Comments Off on How .eco domain was won: Meet the Vancouver team behind the internet’s new green turf

Women in Domaining Profile: Maria Cypher

Catchword and Just The Word principal Maria Cypher
Maria Cypher, Principal and Creative Director at Just the Word and Catchword Branding Maria Cypher Principal, Creative Director Just The Word, Catchword Branding Twitter | LinkedIn   Fast Facts Location: San Francisco Bay Area & New York City How long have you...
By |September 1st, 2016|Catchword in the News|Comments Off on Women in Domaining Profile: Maria Cypher

Has Donald Trump Addressed John Oliver’s “Drumpf” Segment? The ‘Last Week Tonight’ Host Issued a Bold Challenge

John Oliver "Drumpf" segment
On the latest episode of Last Week Tonight, John Oliver issued a challenge to the nation to "Make Donald Drumpf Again," referring to the Trump family's former, significantly less regal-sounding surname. Trump (or Drumpf, whichever you prefer) hasn't yet issued...
By |March 2nd, 2016|Catchword in the News|Comments Off on Has Donald Trump Addressed John Oliver’s “Drumpf” Segment? The ‘Last Week Tonight’ Host Issued a Bold Challenge

How to Pick the Perfect Name for Your Company

Katie-Holmes-More-Magazine-February-2016-Cover
The name of your business is the first thing customers see and hear. Choosing the wrong one could spell disaster for your new company or lead to stalled growth later on. Think about what you want to represent now and...
By |February 1st, 2016|Catchword in the News|Comments Off on How to Pick the Perfect Name for Your Company

Verily, I Swear. Google Life Sciences Debuts a New Name

Google logo
MOUNTAIN VIEW, Calif. — Google Life Sciences, the Silicon Valley giant’s new foray into health and medicine, announced a new name Monday that slips easily off the tongue but might sound antiquated to a high-tech, life-sciences ear: Verily. “Verily, I swear,”...
By |December 7th, 2015|Catchword in the News|Comments Off on Verily, I Swear. Google Life Sciences Debuts a New Name

The Name Game: Mark Skoultchi of Catchword

Screen Shot 2016-05-18 at 9.36.19 AM
We here at Wordnik love talking to professional namers about the naming process. So we were delighted to have the chance to chat with Mark Skoultchi, a partner at Catchword, a full-service naming company founded in 1998. Mark spoke with...
By |November 5th, 2015|Catchword in the News|Comments Off on The Name Game: Mark Skoultchi of Catchword

MegaKega? Megabrew? Beer Merger Plans Launch Corporate Name Game

Reuters logo
Will a beer colossus by any other name taste as sweet? For the executives preparing a merger worth over $100 billion, a not inconsiderable question is what to call a company that will brew almost one in three of the...
By |October 14th, 2015|Catchword in the News|Comments Off on MegaKega? Megabrew? Beer Merger Plans Launch Corporate Name Game

How Is Your Brand Handling the New gTLDs?

new gTLDs
The past two years have seen a dramatic expansion of domain-name alternatives. Before the rollout of hundreds of generic top-level domains (gTLDs) that began in 2014, new businesses looking to secure a web address typically faced the gold-standard (but often...
By |September 25th, 2015|Catchword in the News|Comments Off on How Is Your Brand Handling the New gTLDs?