CatchThis Naming Company Blog
Category Archives: Branding
When it comes to art and luxury goods, a thing is worth only what someone is willing to pay for it. You can invoke subjective, abstract concepts like “quality” or “aesthetics”, but most of the time the difference between a … More »
First there was Nike’s transformation into the Swoosh. Soon there will just be the Green Dot. (Note: We stumbled on this graphic on Tumblr. We did not create it ourselves.)
Just the other day I criticized No Labels for being single-messaged, flat, and lacking a sufficient rallying cry. A day later I read about the launch of an organization that got everything right with their name. All Out is a … More »
Last week, the New York Times featured an article about Procter and Gamble’s foray into the dry cleaning business with their new Tide Dry Cleaners franchise. This venture comes on the heels of a similar brand expansion by P&G with … More »
Yesterday a new group called No Labels launched itself onto the political scene. Being the political enthusiast that I am, I noted the veritable who’s who in their launch event’s speaker lineup. And as a namer, I couldn’t help but … More »
In the scorched earth, ever changing and fiendishly competitive landscape known as the fast food industry, since 1957 there has stood a legend, a giant, and an icon. Throughout this time, its appearance has consistently signaled another plunge into the … More »
This item was originally published on October 30th, 2010 at Fast Company. It should be the most popular state government program: credit for groceries, so you can feed your family when times are tough. Unfortunately, there’s a huge social stigma … More »
In honor of our weirdest of holidays (not including Lief Erikson Day on October 9th), we’ve put together a (Haunted) House of Brands—brands that are “scary” good or bad in one way or another, that epitomize some brand or market … More »
This item was originally published on August 5th, 2010 at Fast Company. I predict that the hottest holiday gift for Californians this year will be the Volcano Vaporizer. Haven’t heard of it? It’s a “revolutionary system that releases the active … More »
Everyone knows that nothing rhymes with orange. Product advertising has been inspired by the orange rhyming deficiency. So have books and t-shirts. Even band names perpetuate the cultural meme. But did you know that there are over 70 words in … More »