Catchword Naming Company Blog
Category Archives: Branding
Baby bumps have been sexy for a while, but baby boomers? Think again. As more of the U.S. enters its golden years, a bevy of brands sees a golden opportunity to court an ignored demographic. According to this recent Co.Design … More »
With the unveiling of four gleaming Galaxy Android mobile phones, Samsung also announced a new naming system, aimed at helping “users simply identify the device designed to deliver the perfect experience for them,” according to JK Shin, head of Samsung’s … More »
In general I’m not a fan of initialisms in product and company naming. Unless they form real words (acronyms), they usually convey nothing at first blush and they make the customer work too hard. Of course, if you’re a world-renowned brand … More »
Like all techies great and small, I was all over the news of Google’s answer to Twitter/Facebook: Google+. Even though I have an account, I still haven’t figured out how to use it properly, and I don’t think I’m alone. … More »
This blog post originally appeared at Fast Company. What’s the go-to item on the restaurant menu when you want to eat healthy, or for post-holiday-feast atonement? It’s the humble salad, designed to trick you into thinking you’re full when it’s … More »
Apr 14
Virgin: Sure, It’s a Great Masterbrand, but Let’s Not Forget Those Product Families
By Mark Skoultchi
In case you missed it, Virgin America is rolling out a new campaign supported by the tagline “Breath of Fresh Airline.” The point is to draw attention all those wonderful Virgin amenities such as touch screen entertainment and signature cabin … More »
We love working with Doremus on naming and branding projects. Working with Doremus, we developed ClearCurve for Corning. We’ve also completed some names for a few other exciting upcoming projects too. On the branding front, Doremus has created an stunning … More »
When it comes to art and luxury goods, a thing is worth only what someone is willing to pay for it. You can invoke subjective, abstract concepts like “quality” or “aesthetics”, but most of the time the difference between a … More »
First there was Nike’s transformation into the Swoosh. Soon there will just be the Green Dot. (Note: We stumbled on this graphic on Tumblr. We did not create it ourselves.)
Just the other day I criticized No Labels for being single-messaged, flat, and lacking a sufficient rallying cry. A day later I read about the launch of an organization that got everything right with their name. All Out is a … More »