Do you have a reservation? Name review of Donald Trump’s new Scion Hotels

trumphotel
Donald J. Trump, a man who needs no introduction, is gearing up to launch a new line of hotels in 2017. They’re called "Scion Hotels." The most conspicuous part of the name is actually an absence… where’s the T word?...
By |November 16th, 2016|Branding, CatchThis News, In-the-News, Name Reviews|Comments Off on Do you have a reservation? Name review of Donald Trump’s new Scion Hotels

Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2

Dad and son robots
Last time in our survey of chatbot names from MobileBeat 2016, we talked about several noteworthy bot-less entrants. Today we’ll review a few of the bot-iful, including the surprise winner of the first-ever International Botathon. Botender: This San Francisco company’s offering also received...
By |August 4th, 2016|Branding, Company Naming, In-the-News, Product Naming|Comments Off on Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2

Bot Bonanza: MobileBeat 2016 Name Highlights, Part 1

Bots Blog
Bots—the cyber assistants we’ll all be using soon to make travel plans, shop, place orders at restaurants, and even answer messages, at least according to Silicon Valley pundits. VentureBeat founder Matt Marshall stated there are now more than 10,000 chatbots...
By |July 25th, 2016|Branding, Company Naming, In-the-News, Product Naming|Comments Off on Bot Bonanza: MobileBeat 2016 Name Highlights, Part 1

Was Ist in an English Name?

Sissi Time 2
*Guest post by Werner Brandl, Munich* For an English speaker from the United States, a visit to Germany can be an exciting as well as amusing experience. Most items found in a US supermarket are branded with English words and...
By |May 9th, 2016|Brand Naming, Branding, Language Use, Product Naming|Comments Off on Was Ist in an English Name?

DIY Naming: 5 Things You Must Know

carpentry
So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to call it? Here at Catchword, we know that naming is tough. Even with our nearly 20 years of naming experience,...
By |March 2nd, 2016|Branding, Company Naming, Naming Tips, Product Naming|Comments Off on DIY Naming: 5 Things You Must Know

.Cloud gTLD Advice: If You’re Wondering, Feel Free to Ignore the .Cloud URL

cloud-in-foreground-120x90
This is just a friendly reminder that just because something is newly available for purchase, or heralded as the next big thing, or advertised as eminently necessary, doesn’t mean you should buy it. This includes Snuggies, combination PB and J...
By |February 17th, 2016|Branding, In-the-News, Naming Tips|Comments Off on .Cloud gTLD Advice: If You’re Wondering, Feel Free to Ignore the .Cloud URL

RIP Motorola: 1930—Present (…Sorta)

old-people-using-cell-phone
Companies get bought and sold, folded in and spun off all the time. It's a matter of business, of profits and losses and an ever shifting constellation of competitors and jockeying for position—this is how our system works. NO NEED...
By |January 14th, 2016|Brand Naming, Branding, Fun Stuff, In-the-News|Comments Off on RIP Motorola: 1930—Present (…Sorta)

Tiers of Pain: Many Companies Mess Up Product Naming Hierarchies

Chess-Upgrade-Options
Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers is difficult. The names of a hierarchical product line have to be distinct so as not to be confused, and...
By |December 3rd, 2015|Branding, Language Use, Naming Tips, Product Naming|Comments Off on Tiers of Pain: Many Companies Mess Up Product Naming Hierarchies

Pop’s Pops: Pepsi’s Craft Soda Roundup

Stubborn
Gone are the simple days. The days when pa would drive us in the Packard down to the druggist, throw us a nickel for the soda jerk. But while we no longer live in the 50’s, nostalgia never dies, even...
By |November 11th, 2015|Brand Naming, Branding, In-the-News|Comments Off on Pop’s Pops: Pepsi’s Craft Soda Roundup

This Namer’s 5 Most Trusty Creative Resources

800px-The_fearsome_thesaurus
1) The Indomitable Thesaurus This one should be transparently incontrovertibly patently obviously obvious. When a client needs a name that says reliability, we need to know every way to say reliability, and there’s no more reliable way to do that...
By |November 5th, 2015|Branding, Catchword, Naming Tips|Comments Off on This Namer’s 5 Most Trusty Creative Resources