CatchThis Naming Company Blog
Category Archives: Branding
This blog post originally appeared at the DuetsBlog. Besides the big story of American Airlines taking over US Airways, recent news of acquisitions includes the buyout of OfficeMax Inc by its larger rival Office Depot. The Depot insists that the deal was a … More »
This blog originally appeared in Fast Company. We’ve always known that the golden age of air travel is long gone. The fabled United tagline “Fly the Friendly Skies” seems quaint, a by-product of a time when food was actually available and … More »
We’re often asked how we create our names. Our answer is that naming is both an art and a science – the art of poetry and the science of linguistics. One of the many techniques we use is alliteration. Alliteration … More »
Recently I stumbled upon a fascinating study conducted by the online dating behemoth OKCupid. It was designed to shed light on the mating game, yet I couldn’t help seeing the parallel to branding, and what helps product and company naming … More »
Hoping to take a bite out of Apple’s share of the exploding market for tablet computers, Microsoft recently announced that it would launch a Windows-powered tablet PC called Surface. Not coincidentally, the device is expected to bow around the same time … More »
This blog originally appeared in Fast Company. Though the “Trumptini” may be a stretch of a product, it makes good business sense to file trademarks, even preemptively. If you plan on selling or marketing something under your name, you need … More »
At Catchword, we talk a lot about name creation, but you might also be curious about what happens after you end up with “The One.” Considering all the work that went into coming up with your names, you probably hope … More »
The Harvard Club of Silicon Valley and the Dartmouth Alumni Association of Silicon Valley have invited me to be a member of a panel on naming. Here’s the information on the event, if you are so inclined to attend! What’s … More »
This blog originally appeared in Fast Company. The Lorax, the cranky voice of environmentalism, is now telling us we should buy an even bigger car to “help” nature–that’s co-branding gone startlingly awry. McDonald’s gives away toys based on movie figures. Characters in … More »
Naming is naming, right? Wrong. In fact, company naming and product naming differ significantly, from naming strategy and name development to the logistics of your name launch. Here are the top five ways they vary, and some tips for navigating … More »