The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar

Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero to Coke Zero Sugar, promising that Coca Cola Zero Sugar will have an “even better unique blend of flavors” …...
By |August 3rd, 2017|Branding, CatchThis News, Product Naming|Comments Off on The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar

Skinnygirl in Deutschland

Skinny Bitch beverage
Thanks to Werner Brandl, our German partner, for the heads up about this German copycat for Skinnygirl brand cocktails. Pretty edgy and aggressive, but perhaps the word doesn't have the same connotation abroad. (Photo courtesy Werner Brandl c. 2017)Thanks to Werner...
By |March 23rd, 2017|Branding, CatchThis News, Product Naming|Comments Off on Skinnygirl in Deutschland

Stadium Naming Fumbles and Fouls

If you are a sports fan, or have ever lived with one, you know that true fans don’t just know their players’ names, numbers, and stats. They live and die with them every season. But, as arena-naming rights continue to...
By |January 31st, 2017|Branding, CatchThis News, In-the-News|Comments Off on Stadium Naming Fumbles and Fouls

Knockoff fragrance naming: may not smell as sweet, but way more entertaining

Preferred Fragrance knockoffs
Imitation fragrances are big business with a small price tag, and the names can be pretty darned entertaining. Some are inspired. Some, quite frankly, stink. I browsed a Big Lots store recently while visiting my mom in Virginia. I hadn't been...
By |January 26th, 2017|Branding, CatchThis News, Fun Stuff, Product Naming, Trademark|Comments Off on Knockoff fragrance naming: may not smell as sweet, but way more entertaining

Do you have a reservation? Name review of Donald Trump’s new Scion Hotels

Donald J. Trump, a man who needs no introduction, is gearing up to launch a new line of hotels in 2017. They’re called "Scion Hotels." The most conspicuous part of the name is actually an absence… where’s the T word?...
By |November 16th, 2016|Branding, CatchThis News, In-the-News, Name Reviews|Comments Off on Do you have a reservation? Name review of Donald Trump’s new Scion Hotels

Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2

Dad and son robots
Last time in our survey of chatbot names from MobileBeat 2016, we talked about several noteworthy bot-less entrants. Today we’ll review a few of the bot-iful, including the surprise winner of the first-ever International Botathon. Botender: This San Francisco company’s offering also received...
By |August 4th, 2016|Branding, Company Naming, In-the-News, Product Naming|Comments Off on Bot Bonanza: MobileBeat 2016 Name Highlights, Part 2

Bot Bonanza: MobileBeat 2016 Name Highlights, Part 1

Bots—the cyber assistants we’ll all be using soon to make travel plans, shop, place orders at restaurants, and even answer messages, at least according to Silicon Valley pundits. VentureBeat founder Matt Marshall stated there are now more than 10,000 chatbots...
By |July 25th, 2016|Branding, Company Naming, In-the-News, Product Naming|Comments Off on Bot Bonanza: MobileBeat 2016 Name Highlights, Part 1

Was Ist in an English Name?

*Guest post by Werner Brandl, Munich* For an English speaker from the United States, a visit to Germany can be an exciting as well as amusing experience. Most items found in a US supermarket are branded with English words and...
By |May 9th, 2016|Brand Naming, Branding, Language Use, Product Naming|Comments Off on Was Ist in an English Name?

DIY Naming: 5 Things You Must Know

So you’d like to name your company or product. You’ve had your million-dollar idea, now what are you going to call it? Here at Catchword, we know that naming is tough. Even with our nearly 20 years of naming experience,...
By |March 2nd, 2016|Branding, Company Naming, Naming Tips, Product Naming|Comments Off on DIY Naming: 5 Things You Must Know

.Cloud gTLD Advice: If You’re Wondering, Feel Free to Ignore the .Cloud URL

This is just a friendly reminder that just because something is newly available for purchase, or heralded as the next big thing, or advertised as eminently necessary, doesn’t mean you should buy it. This includes Snuggies, combination PB and J...
By |February 17th, 2016|Branding, In-the-News, Naming Tips|Comments Off on .Cloud gTLD Advice: If You’re Wondering, Feel Free to Ignore the .Cloud URL