Bot Bonanza: MobileBeat 2016 Name Highlights, Part 1

Bots Blog
Bots—the cyber assistants we’ll all be using soon to make travel plans, shop, place orders at restaurants, and even answer messages, at least according to Silicon Valley pundits. VentureBeat founder Matt Marshall stated there are now more than 10,000 chatbots...
By |July 25th, 2016|Branding, Company Naming, In-the-News, Product Naming|Comments Off on Bot Bonanza: MobileBeat 2016 Name Highlights, Part 1

Was Ist in an English Name?

Sissi Time 2
*Guest post by Werner Brandl, Munich* For an English speaker from the United States, a visit to Germany can be an exciting as well as amusing experience. Most items found in a US supermarket are branded with English words and...
By |May 9th, 2016|Brand Naming, Branding, Language Use, Product Naming|Comments Off on Was Ist in an English Name?

.Cloud gTLD Advice: If You’re Wondering, Feel Free to Ignore the .Cloud URL

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This is just a friendly reminder that just because something is newly available for purchase, or heralded as the next big thing, or advertised as eminently necessary, doesn’t mean you should buy it. This includes Snuggies, combination PB and J...
By |February 17th, 2016|Branding, In-the-News, Naming Tips|Comments Off on .Cloud gTLD Advice: If You’re Wondering, Feel Free to Ignore the .Cloud URL

RIP Motorola: 1930—Present (…Sorta)

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Companies get bought and sold, folded in and spun off all the time. It's a matter of business, of profits and losses and an ever shifting constellation of competitors and jockeying for position—this is how our system works. NO NEED...
By |January 14th, 2016|Brand Naming, Branding, Fun Stuff, In-the-News|Comments Off on RIP Motorola: 1930—Present (…Sorta)

Tiers of Pain: Many Companies Mess Up Product Naming Hierarchies

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Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers is difficult. The names of a hierarchical product line have to be distinct so as not to be confused, and...
By |December 3rd, 2015|Branding, Language Use, Naming Tips, Product Naming|Comments Off on Tiers of Pain: Many Companies Mess Up Product Naming Hierarchies

Pop’s Pops: Pepsi’s Craft Soda Roundup

Stubborn
Gone are the simple days. The days when pa would drive us in the Packard down to the druggist, throw us a nickel for the soda jerk. But while we no longer live in the 50’s, nostalgia never dies, even...
By |November 11th, 2015|Brand Naming, Branding, In-the-News|Comments Off on Pop’s Pops: Pepsi’s Craft Soda Roundup

This Namer’s 5 Most Trusty Creative Resources

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1) The Indomitable Thesaurus This one should be transparently incontrovertibly patently obviously obvious. When a client needs a name that says reliability, we need to know every way to say reliability, and there’s no more reliable way to do that...
By |November 5th, 2015|Branding, Catchword, Naming Tips|Comments Off on This Namer’s 5 Most Trusty Creative Resources

How is Your Brand Handling the New gTLDs?

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This blog originally appeared on Brandchannel on 9/25/15 The past two years have seen a dramatic expansion of domain-name alternatives. Before the rollout of hundreds of generic top-level domains (gTLDs) that began in 2014, new businesses looking to secure a...
By |September 30th, 2015|Branding|Comments Off on How is Your Brand Handling the New gTLDs?

Ragtag Rag Tags: Name Review Roundup of Uber and Airbnb’s Magazines

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This year, Uber and Airbnb launched magazines to further connect with their passengers, drivers, and guests. The idea isn’t new—though everyone’s favorite in-flight catalogue Skymall has been grounded due to bankruptcy, airline periodicals do reach a robust, affluent and literally...
By |September 16th, 2015|Branding, Catchword, In-the-News|Comments Off on Ragtag Rag Tags: Name Review Roundup of Uber and Airbnb’s Magazines

Tips for Testing a New Company Name with Consumers

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At Catchword, we’ve been in the naming business for 17+ years and helped many clients conduct consumer tests on a new name…and we’ve also talked a lot of clients out of consumer testing as well. Just for clarification, consumer testing...
By |August 20th, 2015|Brand Naming, Branding, Naming Tips|Comments Off on Tips for Testing a New Company Name with Consumers