Catchword Naming Company Blog
Category Archives: Brand Naming
Baby bumps have been sexy for a while, but baby boomers? Think again. As more of the U.S. enters its golden years, a bevy of brands sees a golden opportunity to court an ignored demographic. According to this recent Co.Design … More »
One of the things I love most about the internet is the ability to support people I’ve never met and causes I would never have heard of, if not for, well, the internet. I microloan through Kiva; I answer questions … More »
I was lucky enough to be interviewed at the wonderful site for entrepreneurs, MO.com. I got to chat about naming, social media, what makes Catchword so gosh darn good at what we do, and our latest effort, PopNamer.com. Go have … More »
When Heraclitus said, “the only constant is change,” perhaps he was talking about the telecommunications industry. The average lifespan of a cell phone these days is shorter than a mayfly’s; and the ever-shorter product lifecycle has caused a surge in … More »
Introducing, from one of the greatest brand names of all time (i.e., Yahoo!), Livestand, a powerful new digital publishing platform for news and media publishers and content hungry consumers (eh, it’s a cool new reader). If you own a phone … More »
Although it’s hard to remember a world without Gaga, she hasn’t been famous for all that long. In fact, she came on the scene in 2008 with her debut album The Fame. Although her first hit was “Just Dance”, I … More »
I might be the last person on this planet with a fast internet connection and no Netflix account. And no, not even a trial membership (I’ve learned the hard way from many a magazine subscription — which seem to be … More »
With the unveiling of four gleaming Galaxy Android mobile phones, Samsung also announced a new naming system, aimed at helping “users simply identify the device designed to deliver the perfect experience for them,” according to JK Shin, head of Samsung’s … More »
Let’s just say you came up with a computer chip that was able to mimic the thought processes of the human brain. That’s exactly what IBM is trying to do. What name could they give for this seemingly impossible feat? … More »
In general I’m not a fan of initialisms in product and company naming. Unless they form real words (acronyms), they usually convey nothing at first blush and they make the customer work too hard. Of course, if you’re a world-renowned brand … More »