The 5 Questions to Ask Yourself When Naming a Company or Product

5 Questions to Ask Yourself When Naming a Company or Product
Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company naming doesn't begin with the creative process. It begins with the development of a successful naming strategy. And that involves...
By |August 17th, 2016|Brand Naming, Company Naming, Naming Tips, Product Naming|Comments Off on The 5 Questions to Ask Yourself When Naming a Company or Product

Was Ist in an English Name?

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*Guest post by Werner Brandl, Munich* For an English speaker from the United States, a visit to Germany can be an exciting as well as amusing experience. Most items found in a US supermarket are branded with English words and...
By |May 9th, 2016|Brand Naming, Branding, Language Use, Product Naming|Comments Off on Was Ist in an English Name?

Coins and Agents: More Tech Company Name Styles

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The past two weeks we’ve been touring some of the most common name styles for tech companies and products. There are many flavors of tech names. First we looked at simple metaphor, invented spelling, and custom capitalization through the lens of South...
By |April 7th, 2016|Brand Naming, Company Naming, Product Naming|Comments Off on Coins and Agents: More Tech Company Name Styles

Building a Name for Oneself in Tech: Popular Name Styles

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[vc_column_text]We had so much fun walking through a few notable name styles from South by Southwest Interactive 2016, that we’re back for more! Company and product names can be grouped into several general styles, including simple metaphor, invented spelling, and custom capitalization, which...
By |March 31st, 2016|Brand Naming, Company Naming, Product Naming|Comments Off on Building a Name for Oneself in Tech: Popular Name Styles

SWonderful: SXSWi 2016 Name Roundup, Part 2

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Yesterday we embraced the Monosyllabic Metaphors of South by Southwest Interactive 2016. Today we move on to Funky Spelling and Curious Capitalization. Funky Spelling Ah, the allure of tweaking a letter or two to distinguish your company or product. Dubbed...
By |March 24th, 2016|Brand Naming, In-the-News, Naming Tips, Product Naming|Comments Off on SWonderful: SXSWi 2016 Name Roundup, Part 2

SWonderful: SXSWi 2016 Name Roundup, Part 1

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South by Southwest Interactive has been the place to launch your cool new company and see the latest trends in tech for 23 years (SXSW music and film has been going strong for 30). Whether you still love it or...
By |March 22nd, 2016|Brand Naming, Company Naming, In-the-News, Product Naming|Comments Off on SWonderful: SXSWi 2016 Name Roundup, Part 1

8 Reasons Mobile Games Are Named Noun + Verb (or, How Candy Crush Crushed Bejeweled)

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Temple Run Here at Catchword, it part of our DNA (not to mention part of our JOB) to decipher naming trends. And as app naming and game naming is something we are often are asked to do, I thought I’d...
By |January 27th, 2016|Brand Naming, Catchword, Fun Stuff|Comments Off on 8 Reasons Mobile Games Are Named Noun + Verb (or, How Candy Crush Crushed Bejeweled)

RIP Motorola: 1930—Present (…Sorta)

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Companies get bought and sold, folded in and spun off all the time. It's a matter of business, of profits and losses and an ever shifting constellation of competitors and jockeying for position—this is how our system works. NO NEED...
By |January 14th, 2016|Brand Naming, Branding, Fun Stuff, In-the-News|Comments Off on RIP Motorola: 1930—Present (…Sorta)

Pop’s Pops: Pepsi’s Craft Soda Roundup

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Gone are the simple days. The days when pa would drive us in the Packard down to the druggist, throw us a nickel for the soda jerk. But while we no longer live in the 50’s, nostalgia never dies, even...
By |November 11th, 2015|Brand Naming, Branding, In-the-News|Comments Off on Pop’s Pops: Pepsi’s Craft Soda Roundup

I’m Blushing A Light Shade of YouTube Red

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YouTube just revealed the name of their new ad-free, paid subscription service: YouTube Red.  Eponymous of their eminently recognizable color scheme, I presume. But this namer who shall remain nameless couldn't help but observe that, well, YouTube Red bears a...
By |October 22nd, 2015|Brand Naming, Fun Stuff, In-the-News, Language Use|Comments Off on I’m Blushing A Light Shade of YouTube Red