“The Design Conspiracy, a London ad firm, created the site What Brand Are You?. It generates new corporate names using stock answers to questions like “Choose Your Core Value” and “Choose Your Main Goal”. Intended as a joke, it has received 3 million unique visitors and at least 20 companies hace actually registered names like Winnovate and Amplifico.” Inc. magazine, March 2004

Well, I tried it for Catchword and entered “caring” as the core value and “client focus” as the goal and got the name “Repedo”, with the explanation “Your brand will be unique because this denotes: power, knowledge, and sunshine”. I don’t think we’ll change Catchword to Repedo, but hey, Winnovate is actually a pretty good name.