Stampede (great product name!) is a home-grown vitamin-enhanced beer out of Dallas, Texas. So it’s no surprise that Jessica Simpson is their newest spokesperson – and an investor, too. She now owns 15% of the company that was founded by Larry Schwartz. Did I mention that Catchword worked on the product name? Simpson says, “I work out and take care of myself. But I also like a cold beer once in a while. That’s why I made the smart choice with a smart beer. Stampede Light, it’s beer plus.”

I’m not sure who the target audience for Stampede Light might be – people who forget to take their vitamins with breakfast? – but having a celebrity spokesperson never hurts. It’s great to see the Stampede brand getting some well-deserved attention!