CatchThis Naming Company Blog
Category Archives: Catchword
After much speculation, Xbox revealed the name of its new console today: the Xbox One. Wait, huh? You know, “one,” as in “the one,” or the first “one” of its kind. Except that this Xbox isn’t the first one, and … More »
In my next life, I’d like to come back as a cat in the Bay Area. No, really. They have it made. Most of the pets in I know have their owners on a leash, and a very short one … More »
Whenever and wherever catastrophe strikes, an opportunist lies in wait. As soon as a hashtag takes flight on Twitter, some hustler’s milking that meme for profit, slapping it on T-shirts, mugs, and schwag. Case in point: two people filed trademarks … More »
We’re often asked how we create our names. Our answer is that naming is both an art and a science – the art of poetry and the science of linguistics. One of the many techniques we use is alliteration. Alliteration … More »
We hope our piece on pet names through the ages has brought new inspiration and some old-fashioned class back to your pillow talk. But what if you’re just not satisfied with your significant other’s first name? Companies rename and rebrand … More »
A kiss may still be a kiss, but the names we call our lovers have definitely changed as time goes by. And as a naming company, we find it fascinating. For instance, while sweetness is as aphrodisiacal a metaphor today … More »
Recently I stumbled upon a fascinating study conducted by the online dating behemoth OKCupid. It was designed to shed light on the mating game, yet I couldn’t help seeing the parallel to branding, and what helps product and company naming … More »
This article originally appeared at Marketing Profs. As a naming agency, we’re constantly astounded, amused…and, yes, occasionally awestruck by the brand names that naming consultants and other marketers come up with over the course of a year. And 2012 was … More »
I had a chance to speak with Queenie Wong of the Statesman Journal about the proliferation of businesses with the words “capitol/capital” in them in Salem, Oregon: Encompassing a location in a business name can be an advantage or a … More »
Narcissism is healthy if expressed in numbers, right? Well, that’s what the Quantified Self movement would have you believe. In 2007, Wired Magazine editors Gary Wolf and Kevin Kelly named this movement of fact fiends, who “share an interest in self … More »