Catchword’s Mark Skoultchi featured in Mental Floss

Catchword's Mark Skoultchi on professional naming
Catchword partner Mark Skoultchi offers some insights into the naming biz in "13 Secrets of Professional Naming Consultants," which recently appeared in Mental Floss. Mark tells it like it is regarding practitioners of our profession, "'The notion that namers are hippies and...
By |July 27th, 2017|CatchThis News, Catchword, Company Naming, Product Naming|Comments Off on Catchword’s Mark Skoultchi featured in Mental Floss

Catchword celebrates 19 years of naming

Catchword top naming agency in recently updated Tribune Tower
May 1998 -- Bill Clinton is in the White House, buffeted by the Lewinsky scandal, while the Department of Justice and 20 states file an anti-trust case against Microsoft. The Dow Jones has blown past the 9,000 mark for the...
By |May 9th, 2017|CatchThis News, Catchword, In-the-News|Comments Off on Catchword celebrates 19 years of naming

Catchword’s Favorite Names of Endearment

Hello friends and lovers. Tis the season where drugstores become candy shoppes, dating websites rake it in, and reservations for two are harder to come by than they were on Noah's Ark. In light of that, I thought I'd share this article...
By |February 11th, 2016|Catchword, Fun Stuff, In-the-News|Comments Off on Catchword’s Favorite Names of Endearment

Maria Cypher in MORE Magazine

Our very own Creative Director and Principal, Maria Cypher, was just featured in the February issue of MORE Magazine! She shared her thoughts on the importance of choosing a great name for your business. Here's a link to the article.
By |February 5th, 2016|Catchword|Comments Off on Maria Cypher in MORE Magazine

8 Reasons Mobile Games Are Named Noun + Verb (or, How Candy Crush Crushed Bejeweled)

Temple Run Here at Catchword, it part of our DNA (not to mention part of our JOB) to decipher naming trends. And as app naming and game naming is something we are often are asked to do, I thought I’d...
By |January 27th, 2016|Brand Naming, Catchword, Fun Stuff|Comments Off on 8 Reasons Mobile Games Are Named Noun + Verb (or, How Candy Crush Crushed Bejeweled)

The Name Game: Mark Skoultchi of Catchword

This post originally appeared on Wordnik on November 5, 2015 We here at Wordnik love talking to professional namers about the naming process. So we were delighted to have the chance to chat with Mark Skoultchi, a partner at Catchword,...
By |January 22nd, 2016|Catchword, Company Naming, Fun Stuff, Naming Tips, Product Naming|Comments Off on The Name Game: Mark Skoultchi of Catchword

This Namer’s 5 Most Trusty Creative Resources

1) The Indomitable Thesaurus This one should be transparently incontrovertibly patently obviously obvious. When a client needs a name that says reliability, we need to know every way to say reliability, and there’s no more reliable way to do that...
By |November 5th, 2015|Branding, Catchword, Naming Tips|Comments Off on This Namer’s 5 Most Trusty Creative Resources

AB InBev SABMiller Merger Name Game

Hi folks. As you may know, the beer world has fermented a fusion. AB InBev and SABMiller, the two largest brewers in the world, reached an agreement on a merger. AB InBev gave them the old ‘there ain’t room in this...
By |October 16th, 2015|Catchword, Fun Stuff, In-the-News|Comments Off on AB InBev SABMiller Merger Name Game

Ragtag Rag Tags: Name Review Roundup of Uber and Airbnb’s Magazines

This year, Uber and Airbnb launched magazines to further connect with their passengers, drivers, and guests. The idea isn’t new—though everyone’s favorite in-flight catalogue Skymall has been grounded due to bankruptcy, airline periodicals do reach a robust, affluent and literally...
By |September 16th, 2015|Branding, Catchword, In-the-News|Comments Off on Ragtag Rag Tags: Name Review Roundup of Uber and Airbnb’s Magazines

Denali is Beautiful

President Obama officially reinstated Denali as the primary name for the highest peak in North America. In several Native Alaskan dialects, Denali means “the tall one” or “big mountain.” The people who have lived in its shadow for thousands of...
By |September 1st, 2015|Catchword, In-the-News, Language Use|Comments Off on Denali is Beautiful