Comments on: This is a Disaster: SciFi rebrands as Syfy http://catchwordbranding.com/catchthis/brand-naming/this-is-a-disaster-scifi-rebrands-as-syfy/ Professional Naming Company Sat, 07 Apr 2012 02:31:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: CatchThis: The Company Naming and Product Naming Blog » Blog Archive » SyFy: Awful Name, Awesome Ad Campaign http://catchwordbranding.com/catchthis/brand-naming/this-is-a-disaster-scifi-rebrands-as-syfy/#comment-1119 CatchThis: The Company Naming and Product Naming Blog » Blog Archive » SyFy: Awful Name, Awesome Ad Campaign Wed, 08 Jul 2009 17:38:26 +0000 http://www.catchwordbranding.com/catchthis/?p=1457#comment-1119 [...] we here at Catchword have pointed out numerous times (here, here, here, here, and here) we can’t stand the new SyFy brand name. However, we are willing [...] [...] we here at Catchword have pointed out numerous times (here, here, here, here, and here) we can’t stand the new SyFy brand name. However, we are willing [...]

]]> By: Laurel Sutton http://catchwordbranding.com/catchthis/brand-naming/this-is-a-disaster-scifi-rebrands-as-syfy/#comment-1118 Laurel Sutton Mon, 04 May 2009 18:58:00 +0000 http://www.catchwordbranding.com/catchthis/?p=1457#comment-1118 Thanks for the comment, Rob - you know, a lot of people thought that the change to SyFy was an April Fool's joke, but apparently they are still going ahead with this madness. And yes, Landor had to know that word would get around that they were (at least partially) responsible. Seems like good business sense to support the client in their choices, even if you disagree with that choice...not that this has ever happened to any of us in creative services! ;-) Thanks for the comment, Rob – you know, a lot of people thought that the change to SyFy was an April Fool’s joke, but apparently they are still going ahead with this madness. And yes, Landor had to know that word would get around that they were (at least partially) responsible. Seems like good business sense to support the client in their choices, even if you disagree with that choice…not that this has ever happened to any of us in creative services! ;-)

]]> By: Rob http://catchwordbranding.com/catchthis/brand-naming/this-is-a-disaster-scifi-rebrands-as-syfy/#comment-1117 Rob Wed, 29 Apr 2009 21:27:51 +0000 http://www.catchwordbranding.com/catchthis/?p=1457#comment-1117 Laurel, I disagreed with you on the name "tangle" awhile back (http://www.semanticargument.com/?p=244) but just saw this and am happy to report a complete eye-to-eye experience. And I love "what if?" versus "WTF?" For what it's worth, here's my 2 cents on this...distaster: http://www.semanticargument.com/?p=175. I also thought it was a little shocking when Landor ducked responsibility for this on their blog. Could very well be that they didn't have much to do with it, or even that they tried to talk their client out of it. But still seems like a breach of normal agency-client relationship to me...what do you think? Laurel,

I disagreed with you on the name “tangle” awhile back (http://www.semanticargument.com/?p=244) but just saw this and am happy to report a complete eye-to-eye experience. And I love “what if?” versus “WTF?” For what it’s worth, here’s my 2 cents on this…distaster: http://www.semanticargument.com/?p=175.

I also thought it was a little shocking when Landor ducked responsibility for this on their blog. Could very well be that they didn’t have much to do with it, or even that they tried to talk their client out of it. But still seems like a breach of normal agency-client relationship to me…what do you think?

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