Catchword Naming Company Blog

You Gotta Love It

There are times in product naming when delicacy has no place. Or is a lost cause at best. When you’re dealing with pet turds, for instance. At least, so decided the makers of the joyfully graphic DooDoo Voodoo, an earth-friendly pet odor and stain remover. I salute their gumption (while holding my nose); in this case, graphic works. I’m just relieved their classified ad in Utne magazine didn’t include a photo.

Posted: Thursday, March 6th, 2008 at 4:54 pm

Beth Gerber

Veteran creative director and all-around brand strategist

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