This one would have been more timely 18 months ago but it’s still a good example of thoughtless naming. From what I understand, it’s a Korean word for “we”. I’m guessing the bank’s clientele is predominantly Korean, but the branch is located in the center of Fort Lee, NJ, and I noticed at least 10 or 12 non-Korean residents in the vicinity of the bank. Of course I’m not saying the bank shouldn’t have adopted a meaningful Korean word, maybe just one that wasn’t SO ridiculously inappropriate in a predominantly English-speaking location.
CatchThis Naming Company Blog
Woori America Bank: Apparently Not Worried About Naming
Tags: bad names, bank names, bank naming, inappropriate names, naming mistakes, worry
Posted: Friday, October 2nd, 2009 at 6:48 am
Haha…and if Pepsi’s new logo is a smile, then that one looks, well…worried.