CatchThis Naming Company Blog

Woori America Bank: Apparently Not Worried About Naming

img00157This one would have been more timely 18 months ago but it’s still a good example of thoughtless naming. From what I understand, it’s a Korean word for “we”. I’m guessing the bank’s clientele is predominantly Korean, but the branch is located in the center of Fort Lee, NJ, and I noticed at least 10 or 12 non-Korean residents in the vicinity of the bank. Of course I’m not saying the bank shouldn’t have adopted a meaningful Korean word, maybe just one that wasn’t SO ridiculously inappropriate in a predominantly English-speaking location.

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Posted: Friday, October 2nd, 2009 at 6:48 am

Mark Skoultchi

Naming industry expert and wearer of many hats
  1. Rob

    Haha…and if Pepsi’s new logo is a smile, then that one looks, well…worried.

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