http://catchwordbranding.com/catchthis/brand-naming/social-networks-with-risky-names/ Professional Naming Company Sat, 07 Apr 2012 02:31:47 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://catchwordbranding.com/catchthis/brand-naming/social-networks-with-risky-names/#comment-137 LG is spreading Rumors - Catch This Mon, 19 May 2008 18:51:47 +0000 http://www.catchwordbranding.com/weblog/brand-naming/social-networks-with-risky-names/#comment-137 [...] LG overcame these obstacles by choosing an edgy name that’s memorable and has some relevance to the product. Rumors usually aren’t good things. They’re often created and spread with the intention to scandalize and hurt others. But, edgy names can be given a positive spin. (Take Flickr or Yelp for example.) With Rumor, LG is using rumor’s negative meaning to distinguish the phone amongst its competitors, a tactic that will help it stick in people’s minds (it worked on me!). Even Rumor’s website cleverly uses the rumor theme with flash animation characters asking you the viewer questions like “Have you heard about Rumor’s Qwerty keyboard?” [...] [...] LG overcame these obstacles by choosing an edgy name that’s memorable and has some relevance to the product. Rumors usually aren’t good things. They’re often created and spread with the intention to scandalize and hurt others. But, edgy names can be given a positive spin. (Take Flickr or Yelp for example.) With Rumor, LG is using rumor’s negative meaning to distinguish the phone amongst its competitors, a tactic that will help it stick in people’s minds (it worked on me!). Even Rumor’s website cleverly uses the rumor theme with flash animation characters asking you the viewer questions like “Have you heard about Rumor’s Qwerty keyboard?” [...]

]]>