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It’s Not Easy Naming Green: Volt Color Naming Contest

Courtesy of the Autopia section of Wired comes news of a new contest:

After developing and marketing what promises to be the world’s first mass-produced extended-range EV, the folks at GM are too tired to come up with names for all the paint colors, so they’re asking for your help.

Apparently not satisfied with “kinda silvery and greenish” as a description of the exterior color of the pre-production Chevy Volt shown above, the General is asking for help from the general public to officially name the color for press and marketing materials. You can enter — and eventually vote — at chevroletvoltage.com.

The three top vote-getters win a trip to the L.A. Auto Show, while first prize gets their own addition to GM’s paint codes and the chance to drive a pre-production Volt. Props to anyone who submits “Autopia Emerald.”

So, how about it? For professional namers, coming up with a new name for “that same weird metallic green color you see on every other car” should be a snap. (Despite the fact that the car doesn’t really look green at all, to me.) Here are our suggestions, and we encourage you to leave yours in the comments. Have at it!

Kelp
Sea Foam
Seahorse Poop
Pelican’s Briefs
Green Guano
Pregnant Mermaid
Jellyfish Rash
Moldy Caviar
Cataract green
Limeaid
Limerick
Smoggy Everglade
Greenade
Gangreen
Seth (green)
Forest Spore
Mucous
Phlegm
Sputum
Not Quite (green)

BONUS: At the GM Volt website, they have posted some YouTube videos to help us all feel part of the process of developing the Volt. The name of this video is “How GM Chooses Vehicle Colors”, but they never actually explain how they choose colors. What’s much more interesting is Chris Webb’s accent. Dude, where you from?

All trademarks & logos are the intellectual property of their respective companies and hereby acknowledged.

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Posted: Tuesday, October 27th, 2009 at 10:45 am

Laurel Sutton

Veteran naming strategist and co-founder of Catchword
  1. Fuzu

    Ooh shoot i just wrote a big comment and as soon as i hit reply it came up blank! Please please tell me it worked right? I dont want to sumit it again if i dont have to! Either the blog bugged out or i am an idiot, the second option doesnt surprise me lol.

  2. Tom

    Envy
    Stream
    Streaming
    Arc

    Altho GM probably wouldn’t do it (brand dilution) – might be fun to prepend car name with the color: “Which Volt did you get?” “I went with the ArcVolt” or “Streaming Volt” (and of course, when they come out with a blue/silver one it would have to be the Lightning Volt).

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