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The Three ‘Knows’ of Naming Your Product or Business

This blog originally appeared at MarketingProfs. Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know some basics before launching out...
By |September 19th, 2012|Catchword in the News|Comments Off on The Three ‘Knows’ of Naming Your Product or Business

“We like to say we bring the joy back to naming.”

Laurel Sutton is a leader and veteran in the worlds of linguistics and branding. She was the first person ever to receive a B.A. in Linguistics from Rutgers University. However, the love of language is not the only thing that...
By |November 21st, 2011|Catchword in the News|Comments Off on “We like to say we bring the joy back to naming.”

An Interview with Laurel Sutton of Catchword

One of the ways to plan a career in language, is to talk to employed linguists! I interviewed Laurel Sutton, co-founder of a naming company named Catchword, to find out how she went from student in linguistics to being her...
By |November 1st, 2010|Catchword in the News|Comments Off on An Interview with Laurel Sutton of Catchword