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Talix in San Francisco Business Times

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Healthline Networks, a San Francisco-based digital health company with two discordant product lines, has split in two in the hope of creating two successful progeny. One portion, the fast-growing Healthline Media, will attempt to take on WebMD in the consumer...
By |January 12th, 2016|Our Names in the News|Comments Off on Talix in San Francisco Business Times

The Name Game: Mark Skoultchi of Catchword

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We here at Wordnik love talking to professional namers about the naming process. So we were delighted to have the chance to chat with Mark Skoultchi, a partner at Catchword, a full-service naming company founded in 1998. Mark spoke with...
By |November 5th, 2015|Catchword in the News|Comments Off on The Name Game: Mark Skoultchi of Catchword

Medallia in VentureBeat

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Medallia lands a whopping $150M to help companies keep customers happy    Keeping customers happy is a company’s first order of business. But, Medallia CEO and cofounder Borge Hald pointed out to me via email, that task gets harder as...
By |July 21st, 2015|Our Names in the News|Comments Off on Medallia in VentureBeat

Fitbit mentioned in TheStreet

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Why Fitbit Is Now Worth $6 Billion   Fitbit, which makes fitness wearable devices including the Fitbit Surge smartwatch, saw its shares open for trading on Thursday at $30.40, good for a 52% gain, which valued the company at $6.2...
By |June 19th, 2015|Our Names in the News|Comments Off on Fitbit mentioned in TheStreet

Peet’s Javiva Blended in Alameda Magazine

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Peet’s Coffee & Tea recently replaced its venerable Caffé Freddo with a new beverage called Javiva. Why? Senior Vice President and marketing chief Tyler Ricks said the company decided the brand name Freddo inadequately described the product as a blended-iced...
By |June 17th, 2015|Our Names in the News|Comments Off on Peet’s Javiva Blended in Alameda Magazine

Seven Tips for Creating a Company Name That Tells a Compelling Story

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A good company name doesn't have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more powerful. So approach your naming needs with the following tips in mind, and your brainstorming will...
By |March 18th, 2015|Catchword in the News|Comments Off on Seven Tips for Creating a Company Name That Tells a Compelling Story

The Weird Science of Naming New Products

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  The announcement came in November with two names attached: one famous, one not, or at least not yet. The famous name was Paul McCartney. Anyone who wanted to try a virtual-reality experience starring the former Beatle — replicating the...
By |January 15th, 2015|Catchword in the News|Comments Off on The Weird Science of Naming New Products

Decoding the Subliminal Cues Hidden in SF’s Condo Names

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Amero. Vida. 8 Octavia. NEMA. Lumina. The names unfurl easily, with a kind of sensual appeal that's almost embarrassing. Say them often and they start to feel like a private incantation that conjures some pure plane of existence, never an...
By |October 21st, 2014|Catchword in the News|Comments Off on Decoding the Subliminal Cues Hidden in SF’s Condo Names

Episode 109: Title TK, 99% Invisible

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Catchword Featured on 99% Invisible’s Design Podcast This blog originally appeared at Slate as a transcript of the 99% Invisible Podcast Episode 109: Title TK. Roman Mars’  podcast 99% Invisible covers design questions large and small, from his fascination with rebar to the history of...
By |April 8th, 2014|Catchword in the News|Comments Off on Episode 109: Title TK, 99% Invisible

The Pitfalls of the Clever.ly Named Startup

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The latest start-up boom has led to the creation of at least 161 companies that end in "ly," "lee," and "li," which is, naming consultants tell us, 160 too many. There's feedly, bitly, contactually, cloudly, along with a bunch of other company-LYS, all...
By |July 18th, 2013|Catchword in the News|Comments Off on The Pitfalls of the Clever.ly Named Startup