About Mark Skoultchi

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So far has created 403 blog entries.

Rename “Wearable Tech”: A PopNamer.com Name Game

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The smartphone is so passé, some say. See also tablets. But that doesn’t mean mobile devices are on the decline. Quite the contrary actually because the tech industry is hoping you want to get up, close and personal with your...
By |September 12th, 2013|Catchword, Fun Stuff|Comments Off on Rename “Wearable Tech”: A PopNamer.com Name Game

Time to Gear Up: Samsung Galaxy Gear Product Name Review

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Move over lips and eyes: suddenly, the wrist is the sexiest part of your body, as far as technology’s concerned. “Wearables” have dominated the mobile market recently, with the explosion of small, smart devices that we carry ever closer to...
By |September 5th, 2013|Name Reviews|Comments Off on Time to Gear Up: Samsung Galaxy Gear Product Name Review

Oh, Give Me a Home, Where My Content Can Roam: TiVo Roamio Product Name Review

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TiVo’s back. No, really. The company that turned an unproven value proposition—prerecording TV shows—into a brand behemoth announced its first major release in 3+ years. TiVo, (un)originally named Teleworld, shipped its first DVR box in March 1999. It used the...
By |August 29th, 2013|Name Reviews|Comments Off on Oh, Give Me a Home, Where My Content Can Roam: TiVo Roamio Product Name Review

Brand Morphology: How Breakfast Cereal Got Its O

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Brand names are part of the language. As such, they are living, growing, evolving things. Language changes over time, with new words arising and meanings shifting. Brand names, as part of the language, follow many of the same patterns. This...
By |August 15th, 2013|Language Use, Product Naming|2 Comments

Avoiding Awkward Asian Names: Naming Tips for Hyphenated Americans

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Several people have asked me, “Hey, have you read that novel with Eunice Park as one of the main characters?” And yes, while it’s strange to see my name in a post-apocalyptic satire, my name is kind of common – if...
By |August 12th, 2013|Naming Tips|Comments Off on Avoiding Awkward Asian Names: Naming Tips for Hyphenated Americans

Rename Poop Transplants—A PopNamer.com Name Game

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As basic and universal as it is, something about poop makes us squeamish. And we get it: it’s of unpredictable quantity and quality and unquestionably dirty. For as long we could remember, poo taboos were drilled into our heads: thou...
By |August 6th, 2013|Catchword, Fun Stuff|Comments Off on Rename Poop Transplants—A PopNamer.com Name Game

Taking the High Road: The Hightail Name Review

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We often talk about how our naming consultancy deliberately chose not to brand ourselves using a name that incorporated the word "name." We knew that our industry was awash with those kinds of names, which tend to be flat and...
By |August 6th, 2013|Name Reviews|Comments Off on Taking the High Road: The Hightail Name Review

The Dark Side of Brand Naming: 5 Tips for Using “Negative” Names to Good Effect

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If our naming firm had a penny for every time a client worried about “bad” meanings associated with a proposed brand name…well, we’d have a lot of pennies. Looking for potential snags when creating names is not only human—it’s important....
By |June 19th, 2013|Brand Naming, Naming Tips|2 Comments

What Macho Herbicide Names Tell Us About Fighting Weeds (and Ourselves)

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In 1970, an organic chemist named John E. Franz was working at Monsanto when he and his team made a remarkable discovery: that synthesizing N-(phosphonomethyl) glycine produced glyphosate, a systemic herbicide that had the potential to rule them all. In...
By |June 13th, 2013|Catchword in the News|Comments Off on What Macho Herbicide Names Tell Us About Fighting Weeds (and Ourselves)