Author Archives: Mark Skoultchi
Pass the crappy names jar, I’ve got another donation. 4PSA. Nope, I didn’t just have a brain burp. That’s the name. 4PSA. I hate to state the obvious, but 4PSA is in the business of developing software for cloud computing … More »
So I’m reading Gray’s Anatomy now. Long story. Discovered a discoloration on my leg and got a little carried away with the self-diagnosis. Incredible that Henry was a mere 34 when he died in 1861. He probably wasn’t very well … More »
Is there any community of creatures more uniformly maligned than farm animals? Seriously. Isn’t it enough that we keep these animals hostage, squeeze their teats, feed them slop, spin their coats into cozy Merino sweaters, scramble their young, and just … More »
Around five years ago, about the time my first-born reached school age, my wife and I made the decision to leave New York City, join the middle class herd, and move to Northern New Jersey. Tired of all the wonderful … More »
In honor of our weirdest of holidays (not including Lief Erikson Day on October 9th), we’ve put together a (Haunted) House of Brands—brands that are “scary” good or bad in one way or another, that epitomize some brand or market … More »
Like any self-respecting naming expert I want my kids to become naming experts when they grow up (currently, 5 and 7). But for a while now I’ve been worried. Worried they don’t have what it takes to make it in … More »
X marks the proverbial spot. It’s also the X factor, that special something that you just can’t define but that probably, if you’re willing to buy into it, makes all the difference. It’s a kiss (hug, kiss, hug), where you … More »
Okay, I’m just gonna come right out and say it: I know Gilly. She’s a friend and former cosmetic branding professional (as a well as a part time namer) who recently launched her own line of organic hair and body … More »
I have two children, 7 and 4. They worship our flat screen. And why wouldn’t they? The screen takes up half the wall and the room focuses on it like it’s the statue of Christ. Most of their programming is … More »
This one would have been more timely 18 months ago but it’s still a good example of thoughtless naming. From what I understand, it’s a Korean word for “we”. I’m guessing the bank’s clientele is predominantly Korean, but the branch … More »