Author Archives: Mark Skoultchi
This blog originally appeared on Brandchannel on 9/25/15 The past two years have seen a dramatic expansion of domain-name alternatives. Before the rollout of hundreds of generic top-level domains (gTLDs) that began in 2014, new businesses looking to secure a … More »
Aug 10
Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?
By Mark Skoultchi
This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you’ll face when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should … More »
This blog was originally published on Successful Blog on June 12, 2015 In the US alone, 543,000 businesses start up each month. Whether those businesses are large corporations or just one guy selling T-shirts online, they all need a name. … More »
This article originally appeared on MarketingProfs.com on March 18, 2015. See the original post here A good company name doesn’t have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more … More »
I confess I grinned when I spotted Ewephoria among the artisanal cheeses at my local fancy schmancy grocery store. It’s a sweet Dutch Gouda made with sheep’s milk (of course, as the name cleverly conveys. But is the brand name … More »
As a naming specialist, I’m not a big fan of acronym brand names. Or initialisms either, for that matter. (For the record, an acronym is a word formed from the initial letter or letters of a series of words and … More »
As a brand naming specialist who’s done product naming and company naming for hundreds of brands, it’s rare that a new brand name will surprise me. But when Booz & Company recently renamed itself Strategy& (as part of its acquisition … More »
As naming consultants, when we’re naming products or companies we generally recommend a name that’s easy and intuitive for target audiences to say and spell. But when naming babies? Well, ease of pronunciation can often take a second seat to … More »
May 13
Yes, ICANN or No, ICANT? Acquiring New gTLD Domain Names Is Not For The Faint of Heart
By Mark Skoultchi
Used to be if you were looking to register a domain name, .com or .org were the way to go. But if you’ve been following the domain name news from the Internet Corporation for Assigned Names and Numbers (ICANN), you … More »
As naming consultants we often distinguish between two common categories of brand naming, descriptive naming and suggestive naming. The first type of name makes it pretty clear what the product or company in question is all about. (Toys R Us, … More »
