Author Archives: Mark Skoultchi
So what to make of the new name for Kraft’s global snack business. Well, now that the dust has mostly settled and the predictable stream of vitriol over the choice of name has receded, we can have a fair and … More »
Nothing against Apple and all those iClone users out there, but I’m a Google/Android guy. I kind of like not knowing whom the manufacturer of my next phone is going to be. Probably a reaction to my life and how … More »
Introducing, from one of the greatest brand names of all time (i.e., Yahoo!), Livestand, a powerful new digital publishing platform for news and media publishers and content hungry consumers (eh, it’s a cool new reader). If you own a phone … More »
Sep 12
I Have a Schwedding Problem: Ben & Jerry’s Shweddy Balls Product Name Review
By Mark Skoultchi
I’m a fan of Ben & Jerry’s, both their ice cream and their naming. Clever tributes to music greats (e.g., Cherry Garcia and Phish Food), loser spouses (i.e., Chubby Hubby), and off-beat, if annoyingly self-aware indie films (i.e., Neapolitan Dynamite) … More »
Enter the Clean Green Certified Program, an organic certification program for pot growers and their “produce”. Started in 2004 (so about as fresh as a 7 year old dime bag), Clean Green is the Good Housekeeping Seal of Approval for … More »
In an effort to “rebrand” the city, The Buffalo Niagara Visitor’s Bureau recently announced the adoption of a new tagline: Buffalo: For Real. According to Dottie Gallagher-Cohen, the president and CEO of Visit Buffalo Niagara, the new slogan articulates the … More »
At Catchword, we often get asked what type of clients use naming firms. First, it is important to note that the cost of naming services is not cheap, and not everyone can afford to work with a professional agency. The … More »
By the grace of God, I’m not that frequent a traveler. There’s just nothing redeeming about airports and air travel anymore, and this of course is a tired subject. I visit my remote clients periodically, because I really do believe … More »
Apr 14
Virgin: Sure, It’s a Great Masterbrand, but Let’s Not Forget Those Product Families
By Mark Skoultchi
In case you missed it, Virgin America is rolling out a new campaign supported by the tagline “Breath of Fresh Airline.” The point is to draw attention all those wonderful Virgin amenities such as touch screen entertainment and signature cabin … More »
As allied forces take that little trouble-maker Muammar out of the room and explain to him that he needs to share his dictator hat and sword with the other kids now, I can’t help but wonder about the country’s name. … More »