Author Archives: Leena Mehta
I can definitively say that I am not the target market for Lamborghini. My dream car is a hybrid 4-wheel drive minivan – sliding doors, great gas mileage, good for ski trips . . . I mean, what more can … More »
When I first saw the article, Malt-O-Meal Changes Name to MOM Brands to Reflect Growth, my first impression was of the familiar, comforting Malt-O-Meal box now saying something like MOM Cereal instead. Would the imagery change as well? Would packages feature … More »
In 2009, Chase launched Ink, a new credit card brand designed for small business owners. Up until then, it seems the credit card companies had reserved their marketing ingenuity for consumer credit cards. Wait…what’s the difference between a consumer credit … More »
Although it’s hard to remember a world without Gaga, she hasn’t been famous for all that long. In fact, she came on the scene in 2008 with her debut album The Fame. Although her first hit was “Just Dance”, I … More »
Let’s just say you came up with a computer chip that was able to mimic the thought processes of the human brain. That’s exactly what IBM is trying to do. What name could they give for this seemingly impossible feat? … More »
May 17
Watch Out for the Storm of Weathermen Coming Your Way: Twittermeme #CollectiveNouns
By Leena Mehta
I came upon a new Twittermeme called #CollectiveNouns this week. I love this one because it makes me giggle in the same way that oxymorons do (I still can’t think of the words “jumbo shrimp” without smiling). Here are some … More »
Since my last blog about the hashtag #TechieHeroes was pretty well received, I’ve decided to share another one with you all. This one is called #PhilosophyMovies and it calls for tweeters to come up with movie titles inspired by philosophy. … More »
Recently on Twitter, someone started a meme called #TechieHeroes. They were calling for people to make up a fictional character with geeky superpowers. I think my cousin has techie superpowers and he’s real – but that’s beside the point. Some … More »
While education policy has been a heated topic for the last decade, I wanted to look at recent government programs from a naming perspective. During the Bush administration, the significant education move was the No Child Left Behind Act. After … More »
Last week, the New York Times featured an article about Procter and Gamble’s foray into the dry cleaning business with their new Tide Dry Cleaners franchise. This venture comes on the heels of a similar brand expansion by P&G with … More »