About Laurel Sutton

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So far has created 229 blog entries.

LIA Awards – Verbal Identity Debuts!

Although the LIA has been rewarding excellence in advertising for 20 years, 2016 was the first year that Verbal Identity was added to the judging categories. I was honored to be selected as one of six jurors, along with Ben...
By |October 14th, 2016|CatchThis News|Comments Off on LIA Awards – Verbal Identity Debuts!

An Appetite for the Unexpected: Bay Area Restaurant Names

This blog was originally published on Duets Blog on May 18th, 2015. When the San Francisco Chronicle’s “Top 100 Bay Area Restaurants 2015” guide arrived today, I started paging through eagerly. But not to see if my favorite spot made...
By |May 19th, 2015|Fun Stuff, In-the-News|Comments Off on An Appetite for the Unexpected: Bay Area Restaurant Names

The Strange Case of Strange Fruit

Originally published on Duetsblog on December 18, 2014   Of all the marketing people in the biz, you’d think a PR firm would have the best instincts for names that appeal, rather than repel, the public at large. A firm...
By |December 26th, 2014|Branding, Language Use, Naming Tips|Comments Off on The Strange Case of Strange Fruit

Guest Post at DuetsBlog: Sugarpova — does it taste as weird as it sounds?

This blog post originally appeared at the DuetsBlog. Wimbledon is winding down and fifth-seeded Maria Sharapova has been eliminated from the competition, dashing her hopes for a combined 10th anniversary and second Wimbledon championship. But Sharapova, despite her long career as...
By |July 14th, 2014|Brand Naming|Comments Off on Guest Post at DuetsBlog: Sugarpova — does it taste as weird as it sounds?

Guest Post at Domain Name Advice: A How-To Guide

Hop on over to Domain Name Advice to read the blog I wrote about business names and domains. It's a quick how-to guide that will tell you what you need to know about creating, checking, and registering domain names for...
By |December 2nd, 2013|Naming Tips|Comments Off on Guest Post at Domain Name Advice: A How-To Guide

Guest Post at DuetsBlog: Joint Ventures in Pot Branding in Colorado

This blog post originally appeared at the DuetsBlog. Colorado is becoming known for being an altered state, and we don’t mean the elevation. No doubt you’ve heard about the craft brewing boom, but these days, it’s all gone to pot....
By |November 11th, 2013|Brand Naming, Fun Stuff|Comments Off on Guest Post at DuetsBlog: Joint Ventures in Pot Branding in Colorado

Don’t Use This Acronym: CW’s Laurel Sutton Has a Place in the OED

On my desk sits the Compact version of the Oxford English Dictionary, one of the most amazing publications ever put together by humans.  It is the definitive record of the English language, featuring 600,000 words and 3 million quotations; each...
By |October 14th, 2013|Catchword, Language Use|Comments Off on Don’t Use This Acronym: CW’s Laurel Sutton Has a Place in the OED

Coca Cola, Chek Cola, or Rally Cola?: Laurel Sutton’s Store Brand Naming Article

I was delighted that I was asked to contribute a paper to the volume entitled "Onomastics in Contemporary Public Space". It gave me the chance to research and write about one of my favorite topics, the naming of store brands....
By |October 7th, 2013|Catchword|1 Comment

Illuminating Your Library: Kindle MatchBook Name Review

What do you need to kindle a fire? Why, a matchbook, of course. See what I did there? I worked in three different brand names that are used by Amazon in the e-reader space. I have to say that I'm...
By |September 6th, 2013|Name Reviews|Comments Off on Illuminating Your Library: Kindle MatchBook Name Review

Gawker’s ValleyWag Picks Up On -ly Names

A few days ago we blogged the piece in The Atlantic Wire about startup names, in which I was quoted. That piece, and a similar one in the Wall Street Journal, then got picked up in the ValleyWag section of...
By |July 30th, 2013|Catchword, In-the-News|Comments Off on Gawker’s ValleyWag Picks Up On -ly Names