Author Archives: Ken Feinstein
Forget baby naming books. Look to the Federal government to help name your baby. Really. The Social Security Administration’s Popular Baby Names website offers the best baby naming tool you’ll find anywhere. In this guide, I’ll offer some tips for using these … More »
As branding experts, we’re always on the lookout for new naming opportunities. Technology provides plenty, from usernames to blog titles. One of the most fun recent opportunities that has come along is naming your Wifi network. It offers many creative … More »
The recent scandal over horse meat found in fast food hamburgers and IKEA meatballs made us wonder. Maybe it’s time to rebrand horse meat. Maybe with a new name the meat could be enjoyed openly, and there wouldn’t be so … More »
For someone in the naming business, Alexander McQueen’s 1922 book How to Name Baby without Handicapping It for Life is downright spooky. For one thing, it begins with a quote from Socrates that seems more appropriate as a slogan for the naming industry … More »
We hope our piece on pet names through the ages has brought new inspiration and some old-fashioned class back to your pillow talk. But what if you’re just not satisfied with your significant other’s first name? Companies rename and rebrand … More »
You cannot separate brand naming from brand strategy. Apple’s Retina brand name stands out as a singular example of the potential of an integrated, long-term approach to brand building. With a simple name the company transformed a technical spec of little … More »
Walking the floor of the 2013 Consumer Electronics Show (CES) in Las Vegas, you get to enjoy the creative output of the world’s tech marketers. Much of the naming tends to be derivative; you see lots of new iSomethings, for instance. … More »