About Erin Milnes

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Catchword celebrates 19 years of naming

Catchword top naming agency in recently updated Tribune Tower
May 1998 -- Bill Clinton is in the White House, buffeted by the Lewinsky scandal, while the Department of Justice and 20 states file an anti-trust case against Microsoft. The Dow Jones has blown past the 9,000 mark for the...
By |May 9th, 2017|CatchThis News, Catchword, In-the-News|Comments Off on Catchword celebrates 19 years of naming

Intel Optane featured on Curiosity.com

Catchword's Intel Optane on Curiosity.com
Learn about the power of Intel Optane in this entertaining and informative video. Learn about the power of Intel Optane in this entertaining and informative video.
By |May 3rd, 2017|Our Names in the News|Comments Off on Intel Optane featured on Curiosity.com

Clutch features Catchword as Leading Naming Agency for 2017

Catchword Top Naming Agency 2017
We at Catchword are very proud to announce our selection as a Clutch Leading Naming Agency for 2017. Clutch, a top ratings platform for professional service agencies, helps businesses find the best creative services partner through extensive research and customer reviews. Catchword...
By |May 2nd, 2017|CatchThis News, In-the-News|Comments Off on Clutch features Catchword as Leading Naming Agency for 2017

Upwork in New York Times

New-York-Times-Logo
Don’t listen to President Trump. Going back to the good old days will cost us.   Shortly after Donald Trump was elected president, John Solak, a resident of Binghamton, N.Y., began lobbying the city to rename its Main Street “Trump...
By |April 26th, 2017|Company Naming, Our Names in the News|Comments Off on Upwork in New York Times

Catchword’s Laurel Sutton quoted in Washington Post

Catchword in Washington Post
Catchword's very own Laurel Sutton was consulted by WaPo reporter Hayley Tsukayama on Samsung's selection of "Bixby" for its new AI assistant. If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant....
By |March 28th, 2017|CatchThis News, In-the-News, Product Naming|Comments Off on Catchword’s Laurel Sutton quoted in Washington Post

Why Samsung’s name for its personal assistant may twist quite a few tongues

Catchword in Washington Post
If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant. Yet Bixby could be hard for some users to call upon because of the placement of one letter: the “x.” The “x” in...
By |March 23rd, 2017|Catchword in the News, Product Naming|Comments Off on Why Samsung’s name for its personal assistant may twist quite a few tongues

Skinnygirl in Deutschland

Skinny Bitch beverage
Thanks to Werner Brandl, our German partner, for the heads up about this German copycat for Skinnygirl brand cocktails. Pretty edgy and aggressive, but perhaps the word doesn't have the same connotation abroad. (Photo courtesy Werner Brandl c. 2017)Thanks to Werner...
By |March 23rd, 2017|Branding, CatchThis News, Product Naming|Comments Off on Skinnygirl in Deutschland

HP WorkWise in TechRadar Pro

TechRadar Pro logo
HP, like every other Windows-bent PC firm, has made its mission to outdo Microsoft’s own Surface line, especially in the workplace. The second attempt from HP, unveiled in Barcelona at MWC 2017, seems better suited than ever to enamor employees...
By |February 27th, 2017|Our Names in the News|Comments Off on HP WorkWise in TechRadar Pro

6 Tips for Naming Your Business from a Business Naming Expert

Laurel Sutton, naming expert at Catchword
It is a mistake for businesses to leave naming to the end when starting a business, says Laurel Sutton, principal at Catchword Brand Name Development. (Photo: Laurel Sutton) From researching web domains to avoiding made-up words, follow this expert's advice....
By |February 27th, 2017|Catchword in the News|Comments Off on 6 Tips for Naming Your Business from a Business Naming Expert

Knockoff fragrance naming: may not smell as sweet, but way more entertaining

Preferred Fragrance knockoffs
Imitation fragrances are big business with a small price tag, and the names can be pretty darned entertaining. Some are inspired. Some, quite frankly, stink. I browsed a Big Lots store recently while visiting my mom in Virginia. I hadn't been...
By |January 26th, 2017|Branding, CatchThis News, Fun Stuff, Product Naming, Trademark|Comments Off on Knockoff fragrance naming: may not smell as sweet, but way more entertaining