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Soundscaping revolution: Plantronics rolls out Habitat

Catchword names Plantronics Habitat
Long-time Catchword client and audio pioneer Plantronics has unveiled an innovative solution to the chaos of the open office: Habitat Soundscaping. Using nature-inspired audio and visuals, coupled with responsive software, Habitat transforms dysfunctional offices into peaceful spaces where people can focus...
By |August 29th, 2017|CatchThis News, Catchword Naming Work, Product Naming|Comments Off on Soundscaping revolution: Plantronics rolls out Habitat

Punny in Portland

Punny names in Portland
The City of Roses has a nose for puns. Enjoyed these while visiting Portland for pre-eclipse fun:           This last is especially cute given Portland's food truck lifestyle. Off the Grid may have started in San...
By |August 24th, 2017|CatchThis News, Fun Stuff|Comments Off on Punny in Portland

How to name a product

Catchword founder Maria Cypher featured in Collective Hub
Full story here: Collective Hub Issue 48: Startup Special - How to Name a ProductWith two decades in the name game behind her, co-founder of Catchword, Maria Cypher, has christened countless products ... She takes us through the process of...
By |August 23rd, 2017|Catchword in the News, Product Naming|Comments Off on How to name a product

Vudu in TechCrunch

Vudu, named by Catchword, in TechCrunch
As reported earlier this month, Walmart’s streaming service Vudu has now arrived on Apple TV… with a few limitations. The new app allows you to watch the movies and shows saved to your Vudu library, including those you’ve added by way of...
By |August 22nd, 2017|Our Names in the News|Comments Off on Vudu in TechCrunch

Catchword founder Maria Cypher interviewed in Collective Hub

Catchword founder Maria Cypher featured in Collective Hub
Who does multimedia powerhouse Collective Hub turn to for advice about brand naming? Why, Catchword co-founder and executive creative director Maria Cypher, of course! Read Maria's recommendations in the current print issue or download here: Collective Hub 48_At Work_Name a...
By |August 17th, 2017|CatchThis News, Naming Tips|Comments Off on Catchword founder Maria Cypher interviewed in Collective Hub

Plantronics Habitat in Network World

Catchword names Habitat, new service from Plantronics
Plantronics introduces another type of IoT product, Habitat Soundscaping, adaptive software that attacks the noise in open offices The Internet of Things (IoT) is creating interesting, new business opportunities. This week, Plantronics announced a new noise-as-a-service portfolio called Habitat Soundscaping. The...
By |July 31st, 2017|Our Names in the News|Comments Off on Plantronics Habitat in Network World

Catchword’s Mark Skoultchi featured in Mental Floss

Catchword's Mark Skoultchi on professional naming
Catchword partner Mark Skoultchi offers some insights into the naming biz in "13 Secrets of Professional Naming Consultants," which recently appeared in Mental Floss. Mark tells it like it is regarding practitioners of our profession, "'The notion that namers are hippies and...
By |July 27th, 2017|CatchThis News, Catchword, Company Naming, Product Naming|Comments Off on Catchword’s Mark Skoultchi featured in Mental Floss

Brand naming in Silicon Valley is convoluted

Catchword quoted about company naming in Android Headlines
Silicon Valley puts an incredible amount of thought into naming their products and services, and is especially careful when it comes to naming new brands, subsidiaries, or start-ups.The story of how Google got its name is well-established in the industry...
By |July 24th, 2017|Catchword in the News, Company Naming|Comments Off on Brand naming in Silicon Valley is convoluted

Corning Valor featured on CNBC

Corning Valor CNBC.com
Corning plans to "immediately" invest $500 million and create 1,000 new American jobs making a new glass for medical products, its CEO told CNBC on Thursday. The initiative is a collaboration with Merck and Pfizer and was announced at a "Made in America" event...
By |July 21st, 2017|Our Names in the News|Comments Off on Corning Valor featured on CNBC

13 secrets of professional naming consultants

Catchword's Mark Skoultchi on professional naming
When it comes to companies and products, names matter. A slick name makes a company sound trendy and cool, while a terrible name can have customers running into the arms of the competition. Unsurprisingly, many companies take the process very...
By |July 19th, 2017|Catchword in the News|Comments Off on 13 secrets of professional naming consultants