About Erin Milnes

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Why Samsung’s name for its personal assistant may twist quite a few tongues

Catchword in Washington Post
If Samsung has its way, we’ll all be bellowing voice commands to “Bixby,” the company’s new voice assistant. Yet Bixby could be hard for some users to call upon because of the placement of one letter: the “x.” The “x” in...
By |March 23rd, 2017|Catchword in the News, Product Naming|Comments Off on Why Samsung’s name for its personal assistant may twist quite a few tongues

Skinnygirl auf Deutschland

Skinny Bitch beverage
Thanks to Werner Brandl, our German partner, for the heads up about this German copycat for Skinnygirl brand cocktails. Pretty edgy and aggressive, but perhaps the word doesn't have the same connotation abroad. (Photo courtesy Werner Brandl c. 2017)Thanks to Werner...
By |March 23rd, 2017|Branding, CatchThis News, Product Naming|Comments Off on Skinnygirl auf Deutschland

HP WorkWise in TechRadar Pro

TechRadar Pro logo
HP, like every other Windows-bent PC firm, has made its mission to outdo Microsoft’s own Surface line, especially in the workplace. The second attempt from HP, unveiled in Barcelona at MWC 2017, seems better suited than ever to enamor employees...
By |February 27th, 2017|Our Names in the News|Comments Off on HP WorkWise in TechRadar Pro

6 Tips for Naming Your Business from a Business Naming Expert

Laurel Sutton, naming expert at Catchword
It is a mistake for businesses to leave naming to the end when starting a business, says Laurel Sutton, principal at Catchword Brand Name Development. (Photo: Laurel Sutton) From researching web domains to avoiding made-up words, follow this expert's advice....
By |February 27th, 2017|Catchword in the News|Comments Off on 6 Tips for Naming Your Business from a Business Naming Expert

Knockoff fragrance naming: may not smell as sweet, but way more entertaining

Preferred Fragrance knockoffs
Imitation fragrances are big business with a small price tag, and the names can be pretty darned entertaining. Some are inspired. Some, quite frankly, stink. I browsed a Big Lots store recently while visiting my mom in Virginia. I hadn't been...
By |January 26th, 2017|Branding, CatchThis News, Fun Stuff, Product Naming, Trademark|Comments Off on Knockoff fragrance naming: may not smell as sweet, but way more entertaining

Catchword’s Maria Cypher quoted in CBC story on new .eco TLD

CBC News
Catchword founder and executive creative director Maria Cypher was quoted in the CBC's story on the new .eco top-level domain: Imagine sitting across from your friend at a pub, several pints in, with a big idea — one that could...
By |December 8th, 2016|CatchThis News, In-the-News|Comments Off on Catchword’s Maria Cypher quoted in CBC story on new .eco TLD

Clover Health in Bloomberg Technology

Bloomberg Technology logo
Tech investors have injected about $300 million into Clover Health, an insurance startup attempting to use data to keep its customers healthy. Wearing blue scrubs and a 1,000-watt smile, Nikesha McPherson arrives for her annual visit to the home of an octogenarian...
By |December 7th, 2016|Our Names in the News|Comments Off on Clover Health in Bloomberg Technology

Catchword hosts German naming partner Werner Brandl

Werner Brandl and Maria Cypher at Catchword Oakland
Catchword had the pleasure and honor of hosting our good friend and German naming partner Werner Brandl last week. We spent four days sharing views on creative, linguistics, client service techniques, and global naming practices. Plus we introduced Werner to a...
By |November 10th, 2016|CatchThis News, Fun Stuff|Comments Off on Catchword hosts German naming partner Werner Brandl

Catchword’s Mochidoki judged one of the top brand names of 2016 by London International Awards

MOCHIDOKI - 500x325
The prestigious London International Awards (LIA) announced Monday that Catchword's Mochidoki is a 2016 silver winner in the category of Naming (there were no gold winners in the category this year).  More than 30 entries from around the globe vied for...
By |November 9th, 2016|CatchThis News, Catchword Naming Work, In-the-News, Product Naming|Comments Off on Catchword’s Mochidoki judged one of the top brand names of 2016 by London International Awards

The Politics of Names, part 2 – Kasich, Crapo, and Trump v Clinton

presidential-1311753_960_720
As we learned last time, onomastics is the linguistic study of names. The impact of names in the political realm is a topic of recent studies and is right up our alley at Catchword. Kaysitch? Kahsick? Pronounceability of candidate names...
By |November 8th, 2016|CatchThis News, In-the-News, Language Use|Comments Off on The Politics of Names, part 2 – Kasich, Crapo, and Trump v Clinton