About Erin Milnes

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So far has created 81 blog entries.

Miss Muffet finally gets her revenge

In honor of World Nursery Rhyme Week (a UK event celebrating the importance of nursery rhymes for early learning), we spotlight these company and product names that were inspired by our favorite characters from childhood. Simple Simon's Pizza, an Oklahoma franchise...
By |November 15th, 2017|CatchThis News, Company Naming, Fun Stuff, Product Naming|Comments Off on Miss Muffet finally gets her revenge

Rob a bank? Foreign company names that struggle in English

Rabobank sign
Great names can themselves inspire action. “Nest” makes you want to get cozy at home. “The North Face” makes you want to climb something. So where does that leave “Rabobank”? Financial company Rabobank is a big deal in the Netherlands,...
By |October 24th, 2017|CatchThis News, Company Naming, Fun Stuff|Comments Off on Rob a bank? Foreign company names that struggle in English

Put me in, Coach! Name review of Tapestry

Tapestry logo
Fashion powerhouse Coach surprised the world by announcing that its parent company -- which recently acquired Kate Spade and Stuart Weitzman -- will be changing its name to Tapestry. Nary a name change escapes lampooning on Twitter, and after the...
By |October 17th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on Put me in, Coach! Name review of Tapestry

Soundscaping revolution: Plantronics rolls out Habitat

Catchword names Plantronics Habitat
Long-time Catchword client and audio pioneer Plantronics has unveiled an innovative solution to the chaos of the open office: Habitat Soundscaping. Using nature-inspired audio and visuals, coupled with responsive software, Habitat transforms dysfunctional offices into peaceful spaces where people can focus...
By |August 29th, 2017|CatchThis News, Catchword Naming Work, Product Naming|Comments Off on Soundscaping revolution: Plantronics rolls out Habitat

Punny in Portland

Punny names in Portland
The City of Roses has a nose for puns. Enjoyed these while visiting Portland for pre-eclipse fun:           This last is especially cute given Portland's food truck lifestyle. Off the Grid may have started in San...
By |August 24th, 2017|CatchThis News, Fun Stuff|Comments Off on Punny in Portland

How to name a product

Catchword founder Maria Cypher featured in Collective Hub
Full story here: Collective Hub Issue 48: Startup Special - How to Name a ProductWith two decades in the name game behind her, co-founder of Catchword, Maria Cypher, has christened countless products ... She takes us through the process of...
By |August 23rd, 2017|Catchword in the News, Product Naming|Comments Off on How to name a product

Vudu in TechCrunch

Vudu, named by Catchword, in TechCrunch
As reported earlier this month, Walmart’s streaming service Vudu has now arrived on Apple TV… with a few limitations. The new app allows you to watch the movies and shows saved to your Vudu library, including those you’ve added by way of...
By |August 22nd, 2017|Our Names in the News|Comments Off on Vudu in TechCrunch

Catchword founder Maria Cypher interviewed in Collective Hub

Catchword founder Maria Cypher featured in Collective Hub
Who does multimedia powerhouse Collective Hub turn to for advice about brand naming? Why, Catchword co-founder and executive creative director Maria Cypher, of course! Read Maria's recommendations in the current print issue or download here: Collective Hub 48_At Work_Name a...
By |August 17th, 2017|CatchThis News, Naming Tips|Comments Off on Catchword founder Maria Cypher interviewed in Collective Hub

Plantronics Habitat in Network World

Catchword names Habitat, new service from Plantronics
Plantronics introduces another type of IoT product, Habitat Soundscaping, adaptive software that attacks the noise in open offices The Internet of Things (IoT) is creating interesting, new business opportunities. This week, Plantronics announced a new noise-as-a-service portfolio called Habitat Soundscaping. The...
By |July 31st, 2017|Our Names in the News|Comments Off on Plantronics Habitat in Network World

Catchword’s Mark Skoultchi featured in Mental Floss

Catchword's Mark Skoultchi on professional naming
Catchword partner Mark Skoultchi offers some insights into the naming biz in "13 Secrets of Professional Naming Consultants," which recently appeared in Mental Floss. Mark tells it like it is regarding practitioners of our profession, "'The notion that namers are hippies and...
By |July 27th, 2017|CatchThis News, Catchword, Company Naming, Product Naming|Comments Off on Catchword’s Mark Skoultchi featured in Mental Floss