About Erin Milnes

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Catchword founder Maria Cypher interviewed in Collective Hub

Catchword founder Maria Cypher featured in Collective Hub
Who does multimedia powerhouse Collective Hub turn to for advice about brand naming? Why, Catchword co-founder and executive creative director Maria Cypher, of course! Read Maria's recommendations in the current print issue or download here: Collective Hub 48_At Work_Name a...
By |August 17th, 2017|CatchThis News, Naming Tips|Comments Off on Catchword founder Maria Cypher interviewed in Collective Hub

Catchword’s Mark Skoultchi featured in Mental Floss

Catchword's Mark Skoultchi on professional naming
Catchword partner Mark Skoultchi offers some insights into the naming biz in "13 Secrets of Professional Naming Consultants," which recently appeared in Mental Floss. Mark tells it like it is regarding practitioners of our profession, "'The notion that namers are hippies and...
By |July 27th, 2017|CatchThis News, Catchword, Company Naming, Product Naming|Comments Off on Catchword’s Mark Skoultchi featured in Mental Floss

Brand naming in Silicon Valley is convoluted

Catchword quoted about company naming in Android Headlines
Silicon Valley puts an incredible amount of thought into naming their products and services, and is especially careful when it comes to naming new brands, subsidiaries, or start-ups.The story of how Google got its name is well-established in the industry...
By |July 24th, 2017|Catchword in the News, Company Naming|Comments Off on Brand naming in Silicon Valley is convoluted

Corning Valor featured on CNBC

Corning Valor CNBC.com
Corning plans to "immediately" invest $500 million and create 1,000 new American jobs making a new glass for medical products, its CEO told CNBC on Thursday. The initiative is a collaboration with Merck and Pfizer and was announced at a "Made in America" event...
By |July 21st, 2017|Our Names in the News|Comments Off on Corning Valor featured on CNBC

13 secrets of professional naming consultants

Catchword's Mark Skoultchi on professional naming
When it comes to companies and products, names matter. A slick name makes a company sound trendy and cool, while a terrible name can have customers running into the arms of the competition. Unsurprisingly, many companies take the process very...
By |July 19th, 2017|Catchword in the News|Comments Off on 13 secrets of professional naming consultants

How tech firms like Google and Apple come up with names

Catchword in San Francisco Chronicle
Dandelion. Snapdragon. Plume. The words evoke images of flowers or a bird spreading its wings. But they’re names in the tech industry, too — a company that will focus on bringing geothermal energy systems to homes; a Qualcomm processor; and...
By |July 14th, 2017|Catchword in the News, Company Naming|Comments Off on How tech firms like Google and Apple come up with names

Emma & Noah still #1: Popular baby names 2016

Catchword - top baby names 2016
According to the Social Security Administration, the most popular baby names haven't changed much from the past few years, with old-fashioned and biblical being common themes. Emma is still the top baby name for girls. That's the third year in a...
By |June 22nd, 2017|CatchThis News, Fun Stuff, In-the-News|Comments Off on Emma & Noah still #1: Popular baby names 2016

Catchword celebrates 19 years of naming

Catchword top naming agency in recently updated Tribune Tower
May 1998 -- Bill Clinton is in the White House, buffeted by the Lewinsky scandal, while the Department of Justice and 20 states file an anti-trust case against Microsoft. The Dow Jones has blown past the 9,000 mark for the...
By |May 9th, 2017|CatchThis News, Catchword, In-the-News|Comments Off on Catchword celebrates 19 years of naming

Intel Optane featured on Curiosity.com

Catchword's Intel Optane on Curiosity.com
Learn about the power of Intel Optane in this entertaining and informative video. Learn about the power of Intel Optane in this entertaining and informative video. Mr. Techquickie has a passion and a knack for explaining the nuts and bolts in a way any layperson...
By |May 3rd, 2017|Our Names in the News|Comments Off on Intel Optane featured on Curiosity.com

Clutch features Catchword as Leading Naming Agency for 2017

Catchword Top Naming Agency 2017
We at Catchword are very proud to announce our selection as a Clutch Leading Naming Agency for 2017. Clutch, a top ratings platform for professional service agencies, helps businesses find the best creative services partner through extensive research and customer reviews. Catchword...
By |May 2nd, 2017|CatchThis News, In-the-News|Comments Off on Clutch features Catchword as Leading Naming Agency for 2017