About Alex Kelley

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So far has created 63 blog entries.

How the mighty have fallen: Name review of Oath and Altaba 

Via Verizon Executive Tim Armstrong's Twitter
A lot of shuffling has taken place with Yahoo recently. In February of this year, the terms were finalized in a deal by which Yahoo would be bought over by Verizon. A lot of Yahoo’s value comes from the fact...
By |April 13th, 2017|CatchThis News, Name Reviews|Comments Off on How the mighty have fallen: Name review of Oath and Altaba 

Polly want to savor the journey? Name review of Véa crackers

vea
If you are what you eat, then everyone is surely part Mondelez. Mondelez is a food conglomerate that owns many notables, from Chips Ahoy to Philadelphia Cream Cheese to Triscuits and Wheat Thins. Yes, that’s right. The two most polar...
By |March 8th, 2017|CatchThis News, Name Reviews|Comments Off on Polly want to savor the journey? Name review of Véa crackers

Come again? Name review of Caavo home entertainment system

Caavo
from www.caavo.com Caavo is a device that unifies all the doodads plugged into your TV. It’s a home entertainment bundler, connecting your TV, DVR, videogames, streaming channels, laptop, yada yada yada. I’m flipping through channels, trying to find a reason...
By |February 14th, 2017|CatchThis News, Company Naming, Name Reviews, Product Naming|Comments Off on Come again? Name review of Caavo home entertainment system

The pseudoscience of pseudonyms: Tips for pen-name, stage-name, or nickname creation

Spy
Now is the time of year where you can read about all the top baby names from 2016, and all the predicted baby name trends of 2017. But as I was perusing those lists, I saw a news story about...
By |January 18th, 2017|CatchThis News, Fun Stuff, Naming Tips|Comments Off on The pseudoscience of pseudonyms: Tips for pen-name, stage-name, or nickname creation

gTLD trends: .XYZ leads the gTLD pack, but .COM still rules the roost

top-10-gtlds
It’s been more than two years since the new gTLDs started to be released. Meant to provide companies and individuals with a plethora of options for where to register their domains, these extensions inspired betting left and right as to...
By |January 4th, 2017|CatchThis News, Domain Names, In-the-News|Comments Off on gTLD trends: .XYZ leads the gTLD pack, but .COM still rules the roost

The 7 most important things to remember when creating a hashtag on Twitter

Tubular
Last week, I discovered Adidas’ new shoe line, Tubular, because they bought a promoted hashtag on Twitter (for a pretty $200K, if you were curious). At first I thought about the name. It caught my attention because it was different...
By |December 13th, 2016|CatchThis News|Comments Off on The 7 most important things to remember when creating a hashtag on Twitter

Pump the brakes! Audi e-tron name review

from www.audi.com
Audi has had a few electric versions of their existing models for a while, using the descriptor "e-tron" to designate electronic (e.g., the Audi A3 e-tron). But now, they are gearing up to offer an all new, all-electric SUV that is simply...
By |December 6th, 2016|CatchThis News, In-the-News, Name Reviews|Comments Off on Pump the brakes! Audi e-tron name review

Do you have a reservation? Name review of Donald Trump’s new Scion Hotels

trumphotel
Donald J. Trump, a man who needs no introduction, is gearing up to launch a new line of hotels in 2017. They’re called "Scion Hotels." The most conspicuous part of the name is actually an absence… where’s the T word?...
By |November 16th, 2016|Branding, CatchThis News, In-the-News, Name Reviews|Comments Off on Do you have a reservation? Name review of Donald Trump’s new Scion Hotels

Getting lost in fictional company names

oceanicairlines
Hello everyone - writing this blog post from deep in the annals of film history. Check out this catalogue of company and product names from movies and TV shows! I learned a lot about the movie industry on this website...
By |October 26th, 2016|CatchThis News, Fun Stuff|Comments Off on Getting lost in fictional company names

Does renaming SnapChat just “Snap” signal a mistake? The Snap Name Review

Snapchat Logo
In advance of their IPO, Snapchat is lopping off the "chat" part of their name. Among certain circles, this happened a while ago. For years, teens could be found sitting on the floor of the mall chained to an outlet declaiming,...
By |October 20th, 2016|Company Naming, Name Reviews|Comments Off on Does renaming SnapChat just “Snap” signal a mistake? The Snap Name Review