About Alex Kelley

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So far has created 3 blog entries.

On the Money? Zelle App Name Review

Zelle Catchword Name Review
Today, Venmo is THE mobile payment app in the USA. My friends and I use it all the time; splitting checks is a cakewalk. And because of its ubiquity, Venmo is contracted by large companies to process refunds and other...
By |October 5th, 2016|Name Reviews, Product Naming|Comments Off on On the Money? Zelle App Name Review

Startup Naming in 2016: TechCrunch Disrupt SF’s Startup Battlefield Name Roundup

TechCrunch Disrupt SF 2016 startup names
TechCrunch Disrupt SF’s annual Startup Battlefield was last week, where 30 startups competed for 50 thousand bones. Here at Catchword, we like to keep up with the shiniest tech innovation trends. But we pay even more attention to the new company names!...
By |September 20th, 2016|Company Naming, In-the-News|Comments Off on Startup Naming in 2016: TechCrunch Disrupt SF’s Startup Battlefield Name Roundup

Fashionably Distressed: TechStyle Fashion Group Name Review

Catchword name review: TechStyle Fashion Group
As any teenager will tell you, coming of age and growing up often involves re-inventing yourself with new duds. Which is just what happened to JustFab. As the innovative clothing retailer created more and more trendy fashion lines and sub-brands,...
By |September 7th, 2016|Name Reviews|Comments Off on Fashionably Distressed: TechStyle Fashion Group Name Review