Author Archives: Aaron Hall
Just the other day I criticized No Labels for being single-messaged, flat, and lacking a sufficient rallying cry. A day later I read about the launch of an organization that got everything right with their name. All Out is a … More »
Yesterday a new group called No Labels launched itself onto the political scene. Being the political enthusiast that I am, I noted the veritable who’s who in their launch event’s speaker lineup. And as a namer, I couldn’t help but … More »
Remember when Sarah Palin “made up” the word refudiate? Remember how she then claimed her right to do so because, like Shakespeare, she was making celebratory use of a living language? Well, now she might not be so wrong to … More »
A few weeks ago there was a brouhaha over the launch of Oprah’s new cable network logo. The critics claimed it was too juvenile and that it looked like something a child drew with primary-colored crayons. A majority of respondents … More »
Can you guess the band names from these clever icons? Click here for the answers. (Originally spotted at Blame it on the Voices.)
We were recently hanging out in the Cadence lobby and we saw a great display of our naming work. We helped Cadence create the technology name EDA360, a disruptive and bold new vision for the future of electronic design. We’re … More »
If you haven’t already noticed, we recently launched our new website and blog format. We worked closely with design genius Shawn Rosenberger at Thermostat and his technological guru Jason McKinney at Bloom Creative. Not only did these guys develop a … More »
With all the hubbub in the naming industry about the Chevy nickname, I felt it was time for a fresh perspective. So here’s Ben 10 sharing his wealth of knowledge from 10 alien species on the topic of names and … More »
We here at Catchword use instant messaging regularly. It’s tremendously useful to be able to ask a quick question without crossing the office. Of course, on occasion it also aids in the sharing of funny tidbits from the internet. Today … More »
This item was originally published on August 5th, 2010 at Fast Company. I predict that the hottest holiday gift for Californians this year will be the Volcano Vaporizer. Haven’t heard of it? It’s a “revolutionary system that releases the active … More »