Author Archives: Aaron Hall
We saw this amazing name visualization formula the other day and just had to share it. Originally via Wikipedia.
When clients come to us needing a new product or company name for an exciting project, there’s a common situation we encounter. And it isn’t what you might expect. More often that not we have to battle the love a … More »
We love working with Doremus on naming and branding projects. Working with Doremus, we developed ClearCurve for Corning. We’ve also completed some names for a few other exciting upcoming projects too. On the branding front, Doremus has created an stunning … More »
I love technology and enjoy keeping a close eye on developing trends. The other day I was reading an article titled What hath Sprint wrought with Kyocera Echo? The article reviews Kyocera’s new phone that has two screens that function independently … More »
For several years my friend Matt and I have been tossing around the idea of me coming down to talk to his 4th grade class about what I do. Then this year the perfect opportunity arose. His class had been … More »
Catchword values creativity. In fact, we often talk about new and interesting ways to enhance our abilities and sharpen our creative skills. Individually we each have our own methods for keeping our imaginations alive and vibrant. (Personally, mine involves reading … More »
I was born and raised in Central/Northern California. This, among other things, means I love using the word hella. As in, “Dude, that movie is heeeellllla good.” (I’ve also been known to say: rad, awesome, random, and wicked — I … More »
A Monday morning funny for you: (click to enlarge the image) via AmazingSuperPowers
First there was Nike’s transformation into the Swoosh. Soon there will just be the Green Dot. (Note: We stumbled on this graphic on Tumblr. We did not create it ourselves.)
There was news yesterday that HP has file for three new trademarks for mobile phones. This gives hope to the few loyal Palm fans that the Palm brand will live on under HP’s umbrella. The Palm brand might be loaded … More »