Thanks for sharing that promo! I also despise this name change (as documented here: http://www.semanticargument.com/?p=175), but agree that this is a great way to roll out a brand—if only more companies were willing to put so much effort and money into a “brand video.” It really does demonstrate the power of the medium to inspire, and I love how well it conveys the ethos and personality of the channel without a single spoken word. (Compare that to the stereotypical corporate video, chock full of b-roll, cheap soundtrack, and dull voice-over.)