CatchThis Naming Company Blog
Yearly Archives: 2012
I can definitively say that I am not the target market for Lamborghini. My dream car is a hybrid 4-wheel drive minivan – sliding doors, great gas mileage, good for ski trips . . . I mean, what more can … More »
This blog post originally appeared at the DuetsBlog. Being a Make Mine Marvel type, I am of course very excited to see the Avengers movie, which will feature all of the Marvel heroes together! In one place! With Nick Fury (Samuel … More »
As I write this, I’m mindful of my colleague Mark Skoultchi’s recent review of Kraft Mondelez, in which he so rightly pointed out that folks are way too quick to jump all over almost any big name launch. This phenomenon … More »
The Harvard Club of Silicon Valley and the Dartmouth Alumni Association of Silicon Valley have invited me to be a member of a panel on naming. Here’s the information on the event, if you are so inclined to attend! What’s … More »
Just when I think I’ve seen every possible kind of bad verbal branding, from awful taglines to bizarre product and company naming, something comes along that manages to shock me. This time the honor goes to Philadelphia Cream Cheese, whose … More »
Much like death and taxes, diet drugs will always be with us, from the low-tech caffeine overdose of Dexatrim to the now-banned prescription pill Meridia. We all want to lose weight, and lose it now, with as little effort as … More »
So what to make of the new name for Kraft’s global snack business. Well, now that the dust has mostly settled and the predictable stream of vitriol over the choice of name has receded, we can have a fair and … More »
This blog originally appeared in Fast Company. The Lorax, the cranky voice of environmentalism, is now telling us we should buy an even bigger car to “help” nature–that’s co-branding gone startlingly awry. McDonald’s gives away toys based on movie figures. Characters in … More »
Thanks to PayPal’s new mobile card reader, the buck doesn’t stop, but starts Here™, –or rather, wherever your smartphone or tablet happens to be. The triangular attachment fits into your headphone jack, and you can use it to swipe your … More »
Naming is naming, right? Wrong. In fact, company naming and product naming differ significantly, from naming strategy and name development to the logistics of your name launch. Here are the top five ways they vary, and some tips for navigating … More »