Catchword Naming Company Blog
Yearly Archives: 2012
From Midnight in Paris to White Diamonds, the fragrance industry’s brand names have always reeked of fantasy, with promises spun out of thin air. And the fantasies are usually carefully orchestrated by gender. Just compare brand names like Chantilly, L’Air … More »
The Business Marketing Association of Northern California very kindly invited me to speak again at their monthly mixer. Here’s the information on my little talk, if you are so inclined to attend! For any business, large or small, your brand’s … More »
This blog post originally appeared at Fast Company. What a difference a week makes. On Tuesday, January 31, Susan G. Komen For The Cure announced that it would not renew its grants to Planned Parenthood for breast cancer exams, claiming … More »
Is your coffee female or male? You’ve probably never thought about it, but Starbucks has now forced your hand. Their new, lighter coffee roast is called Starbucks Blonde – and that’s “blonde” with an “e”, which normally means it applies … More »
Baby bumps have been sexy for a while, but baby boomers? Think again. As more of the U.S. enters its golden years, a bevy of brands sees a golden opportunity to court an ignored demographic. According to this recent Co.Design … More »
Nothing against Apple and all those iClone users out there, but I’m a Google/Android guy. I kind of like not knowing whom the manufacturer of my next phone is going to be. Probably a reaction to my life and how … More »
Following the November sale of its namesake brand, Liz Claiborne has announced it will change its name to Fifth & Pacific, effective May 2012. The company—which retains the brands Kate Spade, Jack Spade, Lucky Brand, and Juicy Couture—proclaims on its … More »
In 2009, Chase launched Ink, a new credit card brand designed for small business owners. Up until then, it seems the credit card companies had reserved their marketing ingenuity for consumer credit cards. Wait…what’s the difference between a consumer credit … More »