tagline creation

See what happens when we work with six words instead of six letters.

Taglines, or slogans, can have as much recognition as the brands they accompany: "It's the Real Thing," "Just Do It," and "The Breakfast of Champions" are taglines that have helped keep their brands top-of-mind for years—even decades.

Catchword's creative team loves developing taglines because, as one of our founders is fond of saying, "We get to work with six words instead of six letters!" But developing taglines can be a challenge. They often accompany established company or product names. And more words means more hairpin turns and sheer cliffs on both the linguistic and legal highways. Which is why clients rely on Catchword's unique approach and inspired creativity when developing winning taglines.

The process we use to create taglines is similar to the process we use to create names: a briefing to set messaging, tonality, statement construct and length, relevant vocabulary, and other specifics; development of an extensive and diverse list of tagline options; delivery of recommendations selected from the pool of favored taglines and made in light of the communication objectives and fit with desired tonality.

Pop over to Catchword's portfolio to see examples of our tagline development.