name creation

Naming is Catchword’s home base. It’s what we do best.

Naming is the foundation of all our services. Since 1998, we’ve created scores of company names, product names, and service names in a broad range of industries—including consumer goods, technology, pharmaceuticals and healthcare, biotechnology, financial services, and retail.

At Catchword, we start by listening to our clients and analyzing all pertinent marketing and communications materials before beginning the creative phase of name creation. Once a solid naming strategy is in place, we exhaust every creative avenue and recommend only those that pass our rigorous legal, linguistic, and cultural screenings. The result? High-impact, high-visibility branding solutions that allow our clients to stand apart from the crowd. Check out Catchword’s portfolio for examples of our brand and product naming.

Catchword’s name creation process includes the following steps:

Discovery

• Interviews with client team
• Review of background materials
• Competitive audit
• Naming strategy development

Creative Exploration and Development

• Development of creative parameters
• Exploration of key metaphors, vocabulary, and concepts
• Extensive creative name development

Name Evaluation

• Preliminary availability screening
• Catchword shortlisting and presentation development
• Collaborative name review with client
• Stepped-up evaluations of preferred name candidates
• Global linguistic and cultural screening
• Name-validation research with target market
• Final recommendations