testing names for appropriateness

In-Depth Linguistic Evaluation.

In addition to Catchword's standard linguistic review, conducted in the course of every project, we offer a more formal process. The value in submitting names to this more rigorous linguistic review cannot be overemphasized, and we highly recommend it for any product or company name entering a non–US market. Even within North America, the prevalence of non-English languages—including Spanish, Quebecois, Tagalog, Cantonese, and Mandarin—warrants more in-depth linguistic analysis.

Our global linguistics network of native speakers encompasses over 100 languages around the world.

Catchword works with clients to pinpoint their target audiences and languages, and name candidates are evaluated thoroughly and quickly.

Catchword's analysis is not merely a "disaster check," focusing on negative connotations or meanings. We evaluate name candidates for pronunciation issues, aural similarity with existing names and brands in other languages, and appropriateness for our client's company, product, or service.

Methodologies

Methodologies are developed on a project-by-project basis, but typical questions include:

  • Is this name easy to pronounce? If not, why?
  • Does this name remind you of any existing product, service, or company?
  • Are there similar words in your language?
  • What are the associations or connotations of this name?
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