How do you talk about a new name to stakeholders, employees, and journalists?

The launch of a brand name is a golden PR opportunity, and we help clients make the most of it. After collaborative explorations, we’ll craft a compelling story about the new name’s meaning, origins, and fit with the brand that everyone can tell.

The name story can be tailor-made for press releases, interviews, blog posts, your website, and your company newsletter—wherever and whenever you have a chance to talk about the new brand.

We’ll also deliver guidelines for using the new name in different contexts and with different audiences.