creative intelligence
The Catchword DNA
Creative intelligence: it's at the heart of what we do and who we are. And by creative intelligence, we mean a capacity to focus and flex our creative power, through a sequence of proprietary methods, to pinpoint your naming sweet spot and bring your brand to life.
Creative intelligence is creativity that's grounded in an understanding of your positioning, the image you want to project, and other naming parameters we work with you to identify.
Creative intelligence is creativity that's driven by a passion for excellence, and snowballs as we dig and free-associate and relay off each other exhaustively. (We find that we often gather critical mass just at the point where other namers might leave off—somewhere around the 1000th name).
And creative intelligence is creativity that's amplified by a rich mix of linguistic approaches to creating names, including the use of real words and derivations. Metaphors and themes. Mimetics and morpheme combinations. Foreign languages and metonymy. Puns. Wordplays. Rhymes. Alliteration. Coined words. Compounds. And on and on. So you don't wind up with a bunch of names that sound like they've all come out of the same box.
You'll find evidence of our creative intelligence in every type of naming and branding service we offer, including:
Name development
- product naming
- company naming
- corporate naming
- service naming
- feature naming
- ingredient brand naming
- sub-brand naming
- corporate rebranding/renaming
- product rebranding/renaming
- line-extension naming
- umbrella brand naming
- master brand naming
- descriptive product naming
Naming strategy
- naming architecture
- naming protocol
- naming taxonomy
- naming systems
- product-family naming
- nomenclature systems
- name positioning
- name messaging
- brand audits
More verbal branding tools
- taglines (or "straplines", for those from the other side of the pond)
- slogans
- product descriptors
Domain name negotiation
Domain name procurement
Preliminary trademark research
