How-To Videos


Contrary to popular belief, brand naming is neither a mysterious, voodoo-esque process that only the initiated can understand, nor a slapdash affair requiring little more than Scrabble tiles and a cocktail napkin.

In these videos, each about five minutes long, Catchword’s principals take you behind the curtain, and share info and tips about each aspect of the naming process, from creating brand names to vetting and trademarking them. Whether you’re a marketing director who’s used to working with naming companies, or an entrepreneur who’s trying to come up with a name on your own, we think you’ll find some useful stuff in here.

How to Create Great Product and Company Names

How to create a great brand name or corporate identity that reflects your marketing goals, presented by naming expert Maria Cypher.

How to Work with a Naming Company

How to work with a naming firm to develop a new brand name or corporate identity, presented by naming expert Mark Skoultchi.

How to Find the Right Domain Name

How to find and register an available domain name for your new company or product, presented by naming expert Laurel Sutton.

How to Understand the Types of Brand Names

How to assess the various naming styles you can use to name a new product or company, presented by naming expert Maria Cypher.

How to Trademark a Company or Product Name

How to choose a strong and available trademark for your company or product, presented by naming expert Mark Skoultchi.

How to Pick an International Brand Name

How to develop a brand name or corporate identity that will succeed in markets worldwide, presented by naming expert Laurel Sutton.

How To Evaluate a Brand Name

How to develop a new product or company name that will stand out among your competitors, presented by naming expert Mark Skoultchi.

How to Use a Focus Group for Brand Name Candidates

How to use a focus group to develop and test a new brand name or corporate identity, presented by naming expert Laurel Sutton.